Última actualización el 14/05/2025
Alguna vez te has preguntado how your competitors are outranking you ¿en Google?
Chances are, it’s not just better content, it’s better backlinks. Tracking competitor backlinks provides a significant SEO advantage.
Understanding who’s linking to them and why, you can reverse-engineer their success and earn those links yourself.
The best part? You don’t need expensive tools to get started.
En esta guía aprenderás how to find competitor backlinks usando herramientas gratuitas like Ahrefs’ Free Backlink Checker, Ubersuggest, Google search operators, and other métodos manuales.
Whether you’re a beginner or an SEO pro, these tactics will help you uncover link-building opportunities, identify gaps in your strategy, and ultimately, outrank your rivals.
Let’s dive in and start spying smart.
Why Checking Competitor Backlinks Matters
Understanding your competitors’ backlink profiles isn’t just a nice-to-have—it’s a strategic necessity in modern SEO. Here’s why it should be part of your routine:
1. It Supercharges Your Link-Building Strategy
Backlinks are one of the top-ranking factors in Google’s algorithm. By analyzing where your competitors are getting links from, you can:
- Discover high-authority domains in your niche
- Find link opportunities you’re currently missing
- Identify content types that naturally earn links
Instead of guessing where to get backlinks, you’ll have a data-backed blueprint based on what’s already working for others.
2. It Helps You Benchmark Your Content Strategy
When you study which pages on your competitor’s site are earning the most links, you gain insight into:
- What topics resonate with your audience
- What formats (guides, infographics, tools) perform best
- How often do they publish link-worthy content
Esto te permite create more linkable assets and close the gap between your domain authority and theirs.
3. It Reveals Linking Domains in Your Niche
Analyzing competitor backlinks uncovers which websites are actively linking out to similar content. These domains are:
- Likely to be open to collaboration, guest posts, or resource placements
- Ideal targets for outreach campaigns
- Often part of your niche’s editorial ecosystem
In short, you’re not just collecting data—you’re building a hit list of potential partners.
Best Free Tools to Check Competitor Backlinks
You don’t need a massive SEO budget to spy on your competitors’ backlink profiles. These free tools (and freemium features) provide powerful insights to help you uncover link-building opportunities without incurring any costs.
Google Search (Manual Methods)
If you know how to use Google, it is a surprisingly powerful tool for discovering backlinks. You can manually spot backlinks, guest posts, and brand mentions with the right search operators.
Prueba con estos:
"competitor.com" -site:competitor.com– finds external mentions of your competitor’s domain"guest post by competitor"– reveals their guest post backlinks"competitor.com" + "resources"– finds resource pages linking to them
No login, no limits—just clever searching.
Ahrefs Free Backlink Checker
Ahrefs offers a limited (but super valuable) free backlink checker.
Just enter your competitor’s domain and you’ll see:
- Top 100 backlinks
- Top 5 anchors
- Top referring domains
- Clasificación de dominio (DR)
It’s perfect for getting a high-level overview of who’s linking to your competition.
Ubersuggest
Neil Patel’s Ubersuggest allows limited free searches per day.
Enter a competitor’s domain to get:
- Backlink overview
- Referiendose a dominios
- Link types (dofollow vs. nofollow)
It’s user-friendly, great for beginners, and ideal for quick backlink audits.
SEMrush (Free Version)
SEMrush offers a free account with limited access to backlink data.
Con él puedes:
- Analyze up to 10 domains per day
- View sample backlinks
- See referring IPs and TLDs
- Access link-building tools (with restrictions)
You won’t receive the full backlink report, but it’s sufficient for some light competitor research.
Moz Link Explorer
Moz’s Link Explorer gives free users up to 10 queries per month. You’ll see:
- Total inbound links
- Principales dominios de enlace
- Distribución de texto ancla
- Spam Score and Domain Authority
It’s beneficial for judging the quality of your competitor’s backlink profile.
Tipos de competidores
A. Domain-Level Competitors
Incluyen aquellos sitios web que compiten contigo en los SERP. Publican contenido en tu nicho y compiten con tu sitio por varias palabras clave.
Puedes usar Ahrefs to find your domain-level competitors; for example, we have checked Marketing Lad’s competing domains in the screenshot below.
Nuestra competidores más importantes in SERPs include linkbuilder.io, outreachmonks.com, and backlinkboss.com, among others.
You can export this data to Google Sheets and make a note of the five most significant competitors.
B. Page-Level Competitors
These sites compete with you on a page level for a particular topic or keyword, but they are not your competitors.
Por ejemplo, tenemos una publicación llamada '' SEMSCOOP REVIEW: A KEYWORD RESEARCH TOOL IN 2025, which targets keywords like ‘’SEMSCOOP REVIEW.
Como puede ver en la captura de pantalla anterior, itsblogging.com no es un competidor a nivel de dominio; aún compiten con nosotros por este término. Revisión de SEMScoop ¡Está entre los 10 primeros después de nosotros!
How Do You Find Page-Level Competitors?
Elija una página o una publicación en su sitio web y péguela en el Explorador de palabras clave of Ahrefs. Then scroll down to check the SERP overview for ‘’SEMScoop Review.
Los anteriores son competidores a nivel de página; los competidores a nivel de dominio y de página a veces se superponen.
Steps to find Competitor Backlinks
A. Find your main keywords
The first step in finding your competitors’ backlinks is to determine the keywords that contribute to your website’s search visibility.
Debes usar herramientas avanzadas de investigación de palabras clave como SpyFu, Clasificación SE, Ahrefs, Moz y SEMrush.
For example, you can enter your competitor’s domain in Site Explorer of Ahrefs, and you will get the amount of search traffic for each keyword, your position in SERPs, those particular keywords that are driving traffic to your site, etc, as shown in the screenshot below.
B. Find your primary competitors
To find out your main competitors, you can follow the steps below:
- Puedes empezar haciendo un 'relacionado' buscar en Google. De esta forma, obtendrás una lista de sitios web que tienen temas relacionados con el tuyo.
relacionado:[palabra clave]
Por ejemplo, la consulta de búsqueda de YouTube.com would look for search suggestions from YouTube.
Otra forma de encontrar a sus competidores es usar Ahrefs.
Puede descubrir miles de oportunidades de enlaces investigando los enlaces de la página de inicio de su competidor.
Ve a Site Explorer→Perfil de backlinks→Anclas
Most links use branded anchors because users tend to link to home pages when mentioning a brand, rather than a more specific term. This way, you can analyze your competitors’ homepage links to see where they are getting mentioned.
Por ejemplo, Constructor de enlaces.io is one of our domain-level competitors and has been mentioned on over 600 websites.
Ahora, la pregunta es ''¿Por qué los mencionaron a ellos (linkbuilder.io) pero no a nosotros (marketinglad.io)?
¡Vamos a averiguar!
Ingrese a uno de sus competidores a nivel de dominio en Site Explorer, vaya al informe de backlinks, y agrega un filtro dofollow. Obtendrá una lista de todos los vínculos de retroceso que apuntan a la página de inicio de su competidor.
You can usually determine the reason by quickly examining the anchor text, the surrounding link text, and the page title. Analyzing your competitor’s backlinks, you can get to know the DR of their website, the number of referring domains, the number of backlinks, the URL rating of the referral pages, the top backlinks, the anchor text, and the web pages.
C. Assessing the URLs of page-level competitors
En este paso, no es necesario realizar un análisis de backlinks en todo el sitio web; solo es necesario auditar una URL a la vez. Debe hacer clic en la opción "URL exacta".
It restricts the backlink analysis to a specific URL. However, you can use any backlink analysis tool to check competitor backlinks.
Pro Tips to Turn Competitor Backlinks Into Your Own
Now that you’ve uncovered where your competitors are getting backlinks from, the next step is to turn those links into opportunities for your site. Here’s how to ethically and effectively win those backlinks:
Use Outreach to Replicate Their Links
If a site has linked to your competitor’s content, there’s a good chance they’ll link to yours, especially if it offers more value. Start by identifying por qué the competitor earned that link (e.g., a helpful guide, unique data, or a guest post) and then pitch your content accordingly.
Example Outreach Script:
Título: Loved your post on [Topic] — quick suggestion
Nombre Hola],
I came across your article on [Page Title] and noticed you linked to [Competitor’s Article].
I recently published a more updated and detailed resource on the same topic, which your readers might find valuable:
[Your Link]Would love for you to take a look—if you think it’s a good fit, feel free to include it as a resource.
Aclamaciones,
[Tu nombre]
Keep it short, relevant, and helpful—not pushy.
Try Broken Link Building
Broken link building is a low-competition tactic with high potential. Here’s how it works:
- Use tools like Ahrefs or the Broken Link Checker to identify dead links on websites that previously linked to your competitor.
- Create content that fills the void left behind.
- Reach out to the site owner and suggest your link as a replacement.
Ejemplo de guión:
Título: Broken link on your [Page Title]
Hola [Nombre],
I was browsing your [Page Title] and noticed one of the links pointing to [Broken URL] is no longer working.
I recently published something similar that could be a great replacement: [Your Link]
Hope this helps keep your page useful for readers!
Atentamente
[Tu nombre]
This approach is value-driven and often welcomed by site owners.
Create Better Content on the Same Topic
Sometimes, the best way to earn a competitor’s backlinks is to superarlos. If a competitor ranks well and earns links for a guide or resource, consider creating:
- A longer, more up-to-date version
- A more visual or interactive version (infographics, tools, checklists)
- A unique angle or deeper analysis
Once your content is live, return to the sites linked to the original and pitch yours as a better alternative.
Pro Consejo: Include stats, original research, or expert quotes—these increase your chances of earning links naturally and through outreach.
Preguntas frecuentes
The best free method is to use tools like Ahrefs Free Backlink Checker or Ubersuggest, combinado con Operadores de búsqueda de Google como:"competitor.com" -site:competitor.com
These let you see where your competitors get backlinks, even without a paid SEO tool.
Yes! While premium tools offer more depth, you can still check competitor backlinks using:
– Ahrefs’ free backlink tool
– Moz Link Explorer
– SEMrush (free account)
– Manual Google searches
These options provide you with sufficient data to begin developing your backlink strategy.
Use a combination of free tools and manual methods:
– Enter their domain in Ahrefs or Moz to see top links
– Use Google to find guest posts, resource mentions, and brand citations
– Check anchor texts and referring domains to spot patterns
Absolutely—as long as you earn them ethically. You can:
– Reach out to the same sites with better or updated content
– Suggest your link as a replacement for broken or outdated links
– Offer guest posts to sites that accept theirs
Esto se llama link gap filling and is a proven SEO strategy.
For active SEO campaigns, reviewing competitor backlinks cada mes is ideal. It helps you stay updated on new link opportunities and content strategies they’re using to gain authority.
– Vínculos de retroceso Dofollow pass SEO value (link juice) and help improve rankings
– Backlinks nofollow don’t pass direct SEO value, but they still drive traffic and build credibility
Both types are worth analyzing in your competitor’s profile.
Yes, most SEO tools, such as Ahrefs, SEMrush, and Moz, offer backlink alerts, which notify you when a competitor gains or loses a link. With a free account, you’ll have limited tracking capabilities, but it’s still helpful in identifying trends.
Conclusión
We have provided some methods for finding competitor backlinks. You can use any backlink checker like Ahrefs, Moz, SEMrush, etc., analyze each backlink carefully, and build a strong construcción de enlaces estrategia para mejorar su posición en SERPs.
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