7 Reasons Why Explainer Videos Still Matter Today

Who doesn’t know what explainer videos are? They’re an excellent video marketing strategy that can quickly improve conversion rates. 

Many marketers have used explainer videos to better advertise their products without being pushy. With an explainer video, business owners can spread their messages much more effectively, enabling them to build a bigger audience. 

However, remember that an explainer video is entirely different from any marketing video on the internet. Not every corporate video is an explainer, but explainers can be used for company profiling. 

The difference lies in every component of a video. Explainer videos are well-known for their compelling content, which drives new viewers. They’re also great for breaking down complex ideas into bite-sized information, allowing people to understand the information quickly.

So, does an explainer video still matter today? 

Here are the top seven reasons you should use explainer videos for your business. 

1. Everyone loves video content

Videos are content of choice compared to older content types, like blog posts. Ever since the advent of YouTube, more people have become obsessed with consuming videos daily. 

It’s no wonder that YouTube has become the second-largest site behind Google. Most internet users prefer using YouTube when searching for new information.  

As people become accustomed to video content, incorporating the same content is practically easier. Most people will choose to watch videos rather than read a five-minute article. Utilizing the best AI video editing software can significantly improve the quality of these videos.

After all, don’t we all strive for easy and quick information? Voice-over video content can be one of the best solutions for anyone having less time.

2. Capture attention faster

The nature of the video itself is interesting. It attracts at least two of the human body’s five senses when processing information, making choosing it more fascinating. 

With a video, people can see images (and read captions) and listen to the narration simultaneously. This simultaneous sequence helps the brain refine data seamlessly. Videos provide this sensory information, which allows viewers to understand the message faster.

People do not need to picture or visualize the message in their minds, as they do when reading a post, nor do they need someone to narrate a story for a clearer message.   

Through video, people can receive and understand new information without losing it to misinterpretation. 

Therefore, using explainer videos to advertise and market your products will be a significant investment. 

Videos have a unique ability to capture attention faster than other forms of content. With visual and auditory elements, they provide a more immersive experience for viewers, allowing for a seamless understanding of the message. Incorporating video into your marketing strategy is essential in today’s fast-paced digital landscape.

Founder of Vidico

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3. Improve social engagement

A post with videos has 10X more engagement compared to articles. That means having video content on your blog will drive more people to engage with your post.

This staggering number is nothing surprising these days. Since internet users have become more attached to watching online videos, they’ll automatically choose video content over written posts.  

Video content has excellent retention rates that allow viewers to stay within it until it ends. Fewer people leave a video at the first click compared to blog posts. 

As a result, more people will be present during the video play and more likely to interact with the original poster through voting and sharing the video.  

If you’re looking for a better way to increase social engagement, use explainer videos once and for all.

4. Drive more traffic

Getting site traffic can be daunting when working for highly competitive SEO keywords. Several of your competitors strive for a similar phrase. 

Without having the right, result-proven SEO strategy, you may lose the game even before entering it. After all, generating traffic is one of the most essential methods for getting new customers. 

With explainer videos, you can rest assured that your blog traffic will be ‘guaranteed.’ As mentioned earlier, video content has ruled the internet, and more users are attracted to this type of content when surfing online. 

Incorporating explainer videos can help you improve your traffic as more internet users interact with them. You’ll have a higher chance of getting several views and generating high traffic to your site. 

5. Boost SEO rank

A search engine is now a great place to find videos related to your query. When you type specific keywords, the search engine will show video content and SERP articles. 

But did you know that video posts come up in the SERP first? 

Google has embedded YouTube videos at the top of its search results, which allows users to find relevant content much faster. 

Moreover, sites with videos on them land better on SERP. That’s why having explainer videos on your blog can help you improve your SEO rank, as Google can index the video content more quickly. 

Videos help search engine crawlers recognize related content to user queries. Hence, you will have a chance to land on the first page of the search results. 

In addition, including explainer videos on your site will significantly reduce bounce rates. A lower bounce rate means a better SEO score; thus, host a video on your blog.

6. Increase credibility

Producing videos is usually not an option since many associates make videos on a large budget. While this is not generally correct, it’s not necessarily wrong.   

Creating marketing videos sometimes requires a lot of resources, including time and costs. Although you can make the video independently, you know that having an explainer video company craft your corporate video will give different results.  

That’s why most people perceive a company with a corporate video differently. Business videos often suggest that the company is serious about its service, giving the audience a sense of credibility. 

When people trust your business, it becomes easier to run marketing campaigns. After all, that’s what a company should pursue in the beginning: customer trust. 

People will be willing to use your product or service because they believe you will not disappoint them with your offer. 

7. Have a better ROI

Last, incorporating explainer videos can help you achieve the desired ROI. 

There’s this one popular business case named Dollar Shave Club. This razor company was at its starting point when it released an entertaining explainer video. They were so serious about their business that the founder became an actor in that video. 

Long story short, the video was a big hit. It took YouTube by storm and garnered a massive response within three days. 

In 2016, Unilever bought this company for a whopping $1 billion, making it one of the most successful small businesses ever. 

It is all thanks to their brilliant idea of using explainer videos in their marketing campaign. 

Bottom line

Explainer videos are an excellent video marketing strategy to date. With so many types and styles to match your company values, you can pick the right explainer videos for your business.

As video content evolves from a generic entertainment source into a marketing tactic, incorporating explainer videos has become mandatory.