Everyone is familiar with the field of Digital Marketing, and it is dynamic, radical and revolutionary.
When you compare digital marketing as a specialized profession to others, you realize that this discipline requires constant improvement of one’s skill set.
When it comes to digital platforms and technology, developments and advancements are taking place at an alarmist pace.
In order to get the maximum returns from digital marketing efforts, professionals need to be right on top of their game. In other words, they need to be aware of, learn, and master the newest tech, which is emerging.
We are going to look at seven great skills, which are required to excel in digital marketing in 2023. However, before we do that let us first discuss why marketers need to constantly keep evolving.
The Changing Face of Digital Marketing in 2023 and Beyond
Humanity has come a long way from the days of traditional advertising and marketing. Print, radio, television, and banner hoardings have given way to AI personalized marketing, video content creation, and Inbound strategies to generate leads.
In the last few years, we have gone from just putting images and text on social media to using data analytic models to find what gets the maximum traction.
Likewise, we have evolved from just having a brand website to building complicated SEO strategies to generate leads and rank on search engines.
While the fundamentals remain the same, the digital and tech strategies for reaching KPIs have evolved multiple times over. Unless a digital marketer knows exactly what works and what is the latest tech available in the market, s/he will not be able to leverage the same to benefit the brand s/he represents.
List of 7 Great Skills in Digital Marketing in 2023
1. Data Analytics-
As a digital marketing professional, it is important to understand data and use it to make informed decisions. Data can show which strategies are working and where you are going wrong. It can also help in putting resources and investments in the right places and removing duplication errors. It is high time all organizations start using data to foster growth strategies.
2. Content Marketing and SEO-
Audiences are fed up with being pushed obnoxious ads down their throats. They want information, education, and solutions from brands. A strong, well-optimized inbound marketing strategy is the need of the hour for brands in 2023. Having a well-established blog, putting out the best content, and using SEO to your advantage is what marketers need to do.
3. Video Marketing on Social Media-
Even though we all know that videos perform the best on social media algorithms, how many of us are really doing it? Digital marketing relies heavily on social media performance and optimization for its success. This is why it is essential to master videos on all kinds of social media. Using social media SEO can also help improve a brand’s digital performance.
4. Tech Tools and Software Savvy-
If you are looking to do everything in the good old-fashioned manual tradition, you are not going to get the best results. From manual postings on social media to manually commenting on every single response on your website contact form, it is impossible to find efficiency and optimize results. Hence, it is essential to use tools and software to help you get them done.
5. Integrating Design Based Critical Thinking-
According to experts, digital marketers need to understand how human behaviour works. The way a digital experience is designed and presented in front of the audience can have a great influence on the outcome. Defining the goal, empathizing with the audiences, ideating the strategy, and creating A/B testing models.
6. Artificial Intelligence and Machine Learning Knowledge-
In the next few years, AI and ML are going to be great friends of digital marketers all over the world. Tools, which run on AI, can be used for ad placements and showing customer-centric content across digital platforms. Content creation can also get a boost from AI and ML in a major way. The scope and application of AI in numerous areas are just starting to get documented.
7. Digital Personalization Skills-
Every customer (potential or existing) wants to be treated differently by the brand. Digital can lead to a certain sense of homogenization and templatization. However, marketers need to understand that personalization is something, which can help create lifelong repeat customers for a brand. Using tools, software, online communities and AI can help digital marketers create personalized experiences.
The Final Word
If you are faintly familiar with digital marketing, you might acknowledge that what works today in the field, might be obsolete tomorrow. This is why it is essential that digital marketing professionals keep themselves aware and constantly push themselves to learn new skills.
No one person can do it alone. A good agency or an in-house team needs to start improving themselves in a holistic fashion. It is only when we are able to learn and master the skills, will we be able to get the desired results for our brands.
Can you add some more skills, which you think will be important in digital marketing in 2023 and beyond? Let us know in the comments section below.
Shahid Shahmiri is a digital marketer who helps online businesses grow with smart marketing tactics to improve sales and leads. He is passionate and driven to grow businesses online and is responsible for analyzing marketing, SEO, growth and managing promotional and media channels.