Social media has huge potential for SEO. It can significantly improve your SERP rankings for selected search queries, leading to increased traffic, brand authority, and an overall effective sales and lead funnel.
Social networking penetration across the globe is over 62%. The share is expected to grow as less-developed digital markets catch up with other regions in infrastructure development and the availability of cheap mobile devices.
On average, internet users spend 151 minutes per day on social media and messaging apps, and 80% follow at least one business account.
Read up to learn how to apply social media marketing strategies to perfect your SEO performance.
What is the Relationship Between Social Media and Search Results?
Being active with sharing, liking, and commenting on your content, users not only showcase genuine interest in your brand, but also create dominant social signals that search engines pick up on.
Content that is actively discussed on social media gets more clicks in search results. This is how high engagement rates can boost your ranking and lead to increased organic traffic.
It means that social media has become a key element of marketing strategies that can significantly increase the search visibility.
Social Media Has Changed and How We Approach SEO?
The use of machine learning and AI analysis in algorithms allows search engines to deliver more relevant and personalized results. Thus, backdoor optimization and spammy links are no longer the solution. Authenticity and usefulness of content are the factors that are better to focus on.
Since social media allows both distributing content and maintaining communication with the audience, the brand that sticks to the right strategy manages to get a loyal community around.
SEO has now evolved to a new form where keyword density and external links are no longer a priority. It is behavioral factors and social signals coming to the fore. So, SMM-specialists and marketing experts should get prepared for such a massive overhaul.
What Can Be Done to Optimize Your Business Account for Search Engine?
Brand mentions on social media can boost your search engine rankings. Therefore, you should work on your discoverability. In other words, it is advisable to rank at the top of Explore or any other search page to maximize your reach and get noticed by your target audience.
To have your business account perform well, make sure you take a good care of the following:
1. Add keywords and craft the description
Include keywords in your profile description, headlines, and bios to improve your profile’s visibility.
2. Do some cross-linking
Check up on your profile includes links to your website and other socials. This will not only improve SEO, but will also help drive traffic to your website.
3. Get prepared with content updates
Consistent publishing gets more attention from both users and social media algorithms. The more you post the higher your chances to scrape through the content avalanche.
4. Practice image optimization
Use quality images with appropriate alt-texts and titles to improve their indexing.
5. Apply geo tags and hashtags
Use geo tags and hashtags to organize your content and ease up a hashtag search in-app. Again, it is not only your profile that serves a lead magnet. Link building strategies are also a part of social media marketing campaigns.
Helpful Tips to Improve Your Social Media Inbound Link Flow:
Social media occupies a prominent place in link building strategies. They not only drive user attention to content, but also serve as a source of quality backlinks. To support an effectively link building on the platform, take good care of:
- Creating quality content: What you publish should engage and provide value to the user. As long as you have succeeded with both, natural backlinks are a matter of time.
- Being a part of the community: Participating in topic-based groups and discussions helps establish authority and target your content. This helps boost recognition and get promoted through word-of-mouth.
- Top-of-the-line visuals: Images, videos, and infographics encourage sharing frequency and saves. Try diversifying your content and illustrate the text blocks.
- User-generated content: It is a continuous source of user traffic. People often stick to the formula: “brand – product name – reviews.” If you have achieved that people started talking about you, it is like running an ad campaign without spending a penny.
- Collabs with big names: Engaging with influencers helps expanding reach and getting quality backlinks. Getting the influencer’s audience under your span increases brand’s awareness and social approval.
Speaking of Influencer marketing, it’s not always a bailout. You can simply drain your budget with no pay off. Before you commit to a partnership, check that the blogger meets the goals of your advertising campaign.
How to Find the Perfect Influencer?
We recommend start with the next metrics:
– The engagement rate showcases the percentage of the audience that actively interacts with the content (likes, comments, and shares). The higher this indicator, the more coverage the advertising post will gain.
– Reach helps to detect followers who have less than 1000 subscriptions. These users do not have such an overloaded feed, which means they are more likely to see your ad.
– Dynamics in the number of followers points out whether the audience is organic or boosted through some gray methods like bots or spam accounts. Sharp gaps and unjustified jumps are definitely a bad sign.
These are the key indicators for primary analysis. It is rather a time-consuming step, yet, there is no use to move forward if not done beforehand.
Good thing there is an automation service, like Instagram Tracker from Inflact, to help with the routine marketing tasks.
Conclusion
Putting equal effort into social media and SEO, it greatly enhances your brand’s position in the digital space. Being integrated wisely both improves your site’s visibility in search engines and ensures stronger connections with target audiences.
This dual strategy requires constant account analysis and optimization. By following the above tips, you will be able to effectively use social platforms to leverage your profile and thus channel organic traffic to your page.
FAQs
- What social network is better for brand promotion?
There is no one-for-all solution. The decision to leverage a particular social network is determined by your average customer profile. In other words, you should do a geo, age, gender, etc. research to understand if the targeted audience is within your marketing span.
- How many social networks should a business maintain?
The number of social media your brand tackles depends on marketing goals and stuff capacities. So you need to be clear about your ambition on the platform and be equipped enough to play in a highly competitive field. Better prioritize one channel and stay consistent to save the content quality. Embark on two or more only if you are poised to handle the workload effectively.
- What type of content is the most traffic-driver?
Each platform is a unique environment. It means, you should adapt to the user preferences. Short videos have made a lot of buzz lately. Still, working only on this format may be enough for TikTok. Other platforms require a focus on different types of content.
English
French
German
Russian
Spanish