Last Updated on 28/10/2025
I’ll show you some innovative link-building checklists, advanced link-building strategies, and some tried-and-true strategies that continue to perform well.
All of these tactics may be combined into a comprehensive link-building strategy.
So, if you’re ready to start a link-building campaign, improve your off-page SEO, and develop some genuinely high-quality backlinks, check out these top link-building tactics that prioritize backlink quality.
Let us get started!
Link Building Checklist/Strategies For 2025
a. Guest Posting
Guest posting is the first link development tactic on our link-building checklist, and it is by far one of the most well-known and successful.
Guest blogging has been around for a long time, and link-building experts and marketing companies commonly utilize it to acquire high-quality backlinks.
However, the major issue with guest posting is that Google tends to dislike it. According to John Mueller, guest writing for links creates unnatural links, which Google already devalues.
As a result, traditional guest blogging methods are no longer effective. Google engines are trained to recognize guest content since it is quite clear.
However, this does not mean that guest blogging is finished. You need to be clever about it.
b. Resource Link Building
Resource link-building is the second and most potent link-building approach in the link-building checklist.
This link-building approach can help you acquire numerous high-quality backlinks for your website. Resource page link building is one of my all-time favorite link-building tactics for several reasons.
This method focuses on discovering online sites that indicate further resources for learning more about a specific issue. For example, this might be Naven’s Best SEO Blogs to Read in the SEO field.
Outreach techniques are significantly easier since those building resource sites often include a link to contact them. Pitching for resource page link building is significantly simpler than other link development tactics.
c. Purchasing Expired Domains
Another efficient link-building approach is to buy expired domains with high website authority.
This is a more advanced link-building method and a purely Black-Hat SEO strategy; if you acquire a domain and then 301 redirect all backlinks to it, you will be penalized, guaranteed.
However, there are two approaches you may use while remaining inside the white-hat SEO framework:
Technique 1: Instead of starting your website with a fresh domain, use an expired one.
This strategy gives you an SEO edge since you are not beginning from scratch regarding backlinks. Once you start rating this website, the backlinks will kick in, and you will rank higher than if you used a new domain.
Technique 2: Broken Link Building is a safe and cost-effective method for addressing expired domains. Find expired domains in your niche, analyze the content with backlinks, recreate it on your website, and notify those who still link to the expired domain about your replacement.
e. Link Exchanges
The second link-building tactic on our list is exchanging links with PageRank.
Now, this violates Google’s quality criteria. However, Google is referring to excessive link exchanges. So, I’m not sure if it’s okay to do it once in a while. I’ll let you make the decision.
However, as you can see, this technique operates on a very basic concept. You just ask if the other domain will swap backlinks with you. This is known as reciprocal link exchange.
Alternatively, some domains may object to reciprocal link exchanges because they raise a red flag for Google’s spam detection. They may give a link from another site in return for a link to their original domain. This is known as a non-reciprocal link exchange, also referred to as a three-way exchange.
f. Competitor Backlink Analysis
Another effective technique for obtaining numerous high-quality backlinks is competition backlink research.
Competitor backlink analysis allows you to examine how well your competitors perform, where their backlinks come from, and what you need to do to compete with them.
It provides information on the competitor’s total backlink profile and page-level details to help you determine how many backlinks you need to generate to rank in the top positions.
It is one of the finest methods for starting a link-building campaign since it allows you to see what your competitors are doing and then reverse-engineer it for your own website.
g. Unlink Mentions
Another effective link-building method is to claim unlinked mentions of yourself or your business.
You can now clearly identify an issue. Most of us, including me, do not receive as many mentions as well-known personalities or well-established corporations do.
For example, if you are Neil Patel or Brian Dean, this method can be a gold mine, with many high-quality backlinks available.
However, if you are someone like me who is not well-known, this method is not as effective because I have not received many mentions. But it doesn’t mean I shouldn’t be prepared for unlinked mentions when they occur.
So, to locate unlinked mentions, there are two options:
Technique 1: Manually searching Google. Essentially, you enter one of your brand, brand representative, product, or service keywords into Google Search.
For instance, in my scenario, this may look like this:
- Ethical link building
- SEO Consultant
So, once you’ve compiled your list, utilize this Google search operator to identify your mentions, except for social media and your website.
Technique 2: Using link-building tools to find unlinked mentions.
This is undoubtedly the simplest technique for monitoring unlinked brand mentions. It saves you a significant amount of time and provides a more accurate picture of your mentions and the individuals or sites that referenced your brand.
Wrapping Up
There you have it. This checklist covers every stage of the link-building process to guarantee that you only develop high-quality connections. I’ve been utilizing this approach to developing links for over ten years.
It has benefited our clients at Infuse Media and Emerge.
Increase their organic traffic. Create authoritative websites that rank on top of Google.
Therefore, follow the criteria each time you add new links to achieve the same results.
Don’t want to build your backlink profile?
Then, consider outsourcing your link-building requirements to reputable link-building companies.
Alternatively, you may let marketinglad.io handle everything on the link-building checklist above!
Don’t forget to check this one: Does The Position Of The Link Matter In SEO?
FAQs
A successful link-building approach involves identifying relevant, high-authority websites, creating valuable content, and reaching out to them for backlinks. Conduct a comprehensive competitive study, use tools to identify link opportunities, and prioritize developing connections with influencers or bloggers. Monitor backlink performance regularly to ensure it aligns with your website’s niche and goals.
To ensure the quality and relevancy of backlinks, favor websites with a high domain authority, relevant content, and a positive reputation. Avoid spammy or low-quality websites. Consider the site’s readership, relevancy to your topic, and organic traffic. Utilize tools like Ahrefs or Moz to evaluate backlink quality and monitor link health.
Tools like Ahrefs, Moz, and SEMrush help expedite the link-building process by identifying backlink opportunities, evaluating competitors’ link profiles, and tracking your backlink performance. Marketing Lad aids with outreach management by gathering contact information and tracking conversations, whereas Google Search Console monitors overall link health and performance.
