Boost SEO and Revenue with Push Notifications

Although AI is now receiving a lot of attention in SEO, push notifications are still a tried-and-true strategy.

RollerAds has been working with push notifications since 2019, sending more than 9 trillion alerts.

There is a widespread assumption that SEO and push notifications are incompatible. While we understand where this idea came from, it has to be refuted. Push notifications may improve your SEO efforts and increase your organic traffic.

What are Push Notifications and Why Should You Use Them?

Web push notifications are short messages with a picture that includes a title, description, logo, and image. Users who have subscribed to push notifications will see them on the screen of their computer, mobile phone, or tablet.

When the user is online, push notifications to show in their system browser window rather than on your website.

Push notifications are an excellent approach for website owners to communicate with their visitors, hence increasing project profitability. If you don’t use push notifications, you’re losing out.

Working with them is simple: select an advertiser (such as RollerAds), configure a few basic settings, and begin building a subscriber base, which will eventually become your primary asset.

Here are the key benefits of push notifications:

• The subscription rate is high. According to our network data, up to 10% of website visitors subscribe to site-specific alerts. This implies that every tenth user will join your subscriber list, allowing you to contact them regularly.

• High clickthrough rates. When the user is online, notifications display straight on the browser screen and are difficult to miss. Their CTR frequently exceeds that of more common emails.

• Communication takes place in real-time. Instant sending enables you to quickly tell subscribers about the newest news, promotions, and special offers, encouraging them to visit the site and do targeted actions.

• Cost-effectiveness. A single notification can cost as little as $0.01, making it less expensive than traditional marketing channels such as SMS or email. This provides for extensive coverage while incurring minimum costs.

• Personalization. The subscriber base may be classified by a variety of criteria, ensuring that alerts are as relevant and engaging as feasible.

• User retention. Regular and appropriate alerts remind consumers of your website, increasing return visits.

• Cross-platform reach. Web push notifications may reach consumers on a variety of devices and platforms (desktop, mobile, tablet), resulting in a larger audience reach.

• Improved brand loyalty. Consistent and meaningful push notifications contribute to a better relationship between the website and its users, increasing brand loyalty and encouraging long-term engagement.

Push notifications are adaptable and may be used in a variety of tasks. For instance:

• Push notifications may be used by news websites to keep subscribers up to speed on the newest news.

• E-commerce websites may tell customers about deals, unique discounts, and new product releases.

• Streaming services might invite customers to watch a live match or alert them to the release of a new episode.

How Push Notifications Impact SEO

More significantly, push alerts have no direct influence on SEO. It all depends on how you use this tool; your approach might either benefit or hurt your website.

However, if you use common sense and analyze how your target audience responds to push notifications, they may provide amazing results.

The page quality remains the same

The most widespread myth is that push notifications clog the page with irrelevant material and links, making search engines deem the content less useful and harming organic search rankings.

This is a myth. The browser sends web push notifications within the browser itself. They are not part of your page experience.

Page loading speed remains as quick as ever

The tag that initiates the subscription prompt for push notifications is almost weightless. 

The subscription prompt is a built-in browser function that operates independently of the site’s loading speed.

Even with push notifications, the UX/UI remains unchanged

Many people feel that the subscription prompt for push notifications degrades the user experience and that if someone accepts alerts, they will be overwhelmed and will quit the site.

In reality, it is entirely dependent on how you approach them. 

You do not need to actively encourage consumers to subscribe right away. People will be more receptive to your communications if you do it naturally, emphasizing their significance. Choose the scheduling of your communications so that they are always sent on time, preventing people from feeling forced to subscribe.

Push notifications have a favorable effect on traffic

While website traffic has not been confirmed as a direct ranking indication, the new Google leak indicates that Chrome data may be utilized for ranking purposes. So, if you use push notifications, this might give favorable signals to Google, improving your ranking. 

It’s simple: when you create a new page on your website for your target audience and notify your subscribers about it, they are more likely to return to your site to explore it. This results in more return visitors, as well as maybe more time on site and more page views per visit, all of which may increase Google’s perception of your site’s value.

You should expect higher engagement numbers if you reconnect with your target audience. Google monitors user behavior, so everything you can do to show Google that your material is popular and worthy of high ranking is effective.

Push alerts can help new content emerge in Google Discover

Many websites desire to be listed in Google Discover since it brings a lot of traffic to their site. Using push notifications is one excellent approach for doing this.

Numerous quality visits to a freshly published page also indicate to Google that the material is popular, improving the chances of it showing in Google Discover.

Additional Revenue with the Same Basis Through Monetization

If you believed push advertising was unprofitable, you were incorrect. Push notifications will cost $2.67 billion globally by 2023. Statista estimates that this value will climb to $3.5 billion by 2029.

RollerAds specializes in push notification monetization, therefore we’ll go over how you may benefit from this format with the same subscriber base. In a nutshell, push monetization entails enabling advertisements to be displayed to your website or landing page visitors.

The technique is simple:

• Code installation. You put a bit of code onto your website.
• Prompt you to subscribe. Visitors to your site are asked to subscribe to alerts.
• Create a subscription base. Those who subscribe join your subscriber list.
• Participation in an advertising network. RollerAds, for example, sends adverts to this subscription base.
• Generating income. You are compensated for each ad seen by your subscribers. 

Do You Want to Know more about the Possibilities of Push Notifications?

One of our customers, a news service with 1.4 million daily users, has adopted push monetization:

• With only a 2.5% subscription rate, around 34,000 persons enrolled each day.
• Over three months, our technique increased monthly revenue by $56,000 without affecting other measures.

This example shows the large income rise that push notifications may give, showing its efficacy and worth.

Start Using Push Notifications Now

Push notifications are an important feature for any website. They have no detrimental influence on SEO, give several marketing benefits, and represent a rich monetization option.

By incorporating push notifications into your digital strategy, you may boost user engagement, promote repeat visits, and eventually raise your site’s profitability.

Source- searchengineland