About 2011 or so, Google was terrified. Google believed that Facebook would soon eat the world up because it was on the rise. Your bonuses are now based on Google’s performance in social, Google’s then-CEO Larry Page proclaimed to his numerous staff in an effort to combat this blue plague.
Embrace social features anywhere you can! The user community disliked the numerous poor social integrations that the memo led to across Google.
Google+ and YouTube comments were linked, and spam was abundant on the site. Creating a Google+ account was necessary in order to create a new Gmail address. Little “+1” buttons were added to Google Search, and the “real name” policy made it hard to use Google goods anonymously in general. And that’s just the Google+ stuff; earlier, this memo led to the creation of the “Google Buzz” social network, which all users were first required to join.
Since the forced integration plan was a complete failure, all of Google+’s integrations were eventually withdrawn, and the service was shut down after a few years of Google’s social panic.
Google is still using the same losing strategy for its upcoming major panic despite its previous failure: Google aims to include ChatGPT-like functionality into everything, according to Julia Love and Davey Alba of Bloomberg.
In the article, it is stated that Google “issued a mandate that all of its most critical products—those with more than a billion users—must contain generative AI within months.”
Google’s fear over ChatGPT, which we noted last month, echoed the company’s response to Google+, according to several employees who spoke to Bloomberg.
The study also stated that similar to G+, “current and former employees think at least some Googlers’ ratings and reviews will undoubtedly be influenced by their ability to integrate generative AI into their work.”
Sundar Pichai, the CEO of Google, has expressed a strong interest in AI, suggesting that it will be “deeper than fire or electricity.” With voice recognition tools like Google Assistant, speech synthesis tools like Google Duplex, and its expertise in the game of Go, Google was for years a pioneer in AI.
But, those features have been around for a while, and Google has kept a lot of technology locked away in a lab out of concern over releasing unfinished goods. OpenAI has no qualms about disseminating the most recent AI technologies to the general public. Although Google publishes research papers, OpenAI produces products. The company’s generative chat AI, OpenGPT, has catapulted OpenAI to new heights.
Bing already has a chatbot built in, and the initial novelty has brought 100 million daily active users to the search engine in just one month. The stock market is punishing Google because it is no longer regarded as a leader in AI.
The long deliberations of Mr. Pichai frequently seem like a method to play it safe and come to a “no,” according to current and former executives, according to a 2021 New York Times piece that criticized Pichai’s managerial style.
Many people blame Pichai for Google’s reluctance, but according to a Bloomberg report, the CEO is now adopting a more hands-on approach to product development.
The story claims that Pichai is “reliving his days as a product manager” because he has started commenting directly on the specifics of product improvements, a work that would ordinarily be well below his pay grade.
The article uses a recent YouTube feature that would enable users visually switch between clothing to describe how these forced AI integrations will actually look.
Pichai, the CEO of Alphabet, stated on the firm’s Q4 2022 earnings call that the business was “trying to bring huge language models to Gmail and Docs,” so anticipate being able to click a few buttons and having those applications generate blocks of text shortly.
We’re throwing spaghetti at the wall, but it’s nowhere near enough to alter the business and remain competitive, a Google employee is quoted as saying in the Bloomberg report.