Digital Marketing Trends to Watch Out in 2024

Artificial intelligence can help with 45-50 percent of the work, but human-written content remains essential for impact, engagement, and conversion.

The year 2023 saw some amazing discoveries and technological advancements that completely transformed the digital marketing business. It appears that 2024 will be an exciting year.

Augmented Reality

Augmented Reality (AR) will continue to shape advertising strategies in 2024, with marketers capitalizing on possibilities to merge the digital and the real world. The AR market is expected to grow from $25.1 billion in 2023 to $71.2 billion by 2028. In 2024, we may expect to see a rise in the number of brands incorporating augmented reality into their marketing.

Generative AI+ Human Connection

Relying only on Artificial Intelligence (AI) for content will not be enough in 2024. If organizations want to engage with their customers, generate excellent leads, and tell their stories, AI can help with 45-50 percent of the work, but human-written content will be essential for impact, connection, and conversion.

In addition, in this age of social proof, user-generated content (UGC) has emerged as a useful resource. If you want to reach the discerning Gen Z and millennials, user-generated content is the way to go in 2024.

UGC has proven its ability to create strong communities and meaningful connections between companies and users. A prime example is the wonderful influence UGC had on AdLift’s campaign for Tynker, the world’s leading K-12 creative coding platform.

Tynker was able to connect with its large creative community by optimizing UGC. This not only improved the platform’s SEO but also aided in its discovery.

AI-Driven Conversational Marketing

Did you know that 53% of consumers are more likely to buy from a firm that they can message directly? In today’s fast-paced environment, when people expect rapid answers and solutions, this level of efficiency has become essential.

Companies that aim to include AI in their customer service plans will not only be keeping up with the latest digital marketing trends in 2024, but they will also be addressing core customer needs. As we enter 2024, AI-powered conversational marketing is no longer a fad; it has grown into a true game changer. Chatbots powered by artificial intelligence are actively transforming how organizations interact with customers, speeding up issue resolution and saving important time. By intelligently processing and reacting to queries, these chatbots make your consumers happy and encourage loyalty.

Predictive Analysis

Predictive analytics uses AI’s immense ability to filter through massive amounts of historical data. This analytical prowess enables organizations to foresee and forecast future consumer behavior with previously inconceivable accuracy.

Predictive analytics is the compass that allows businesses to traverse the unpredictable terrain of the market with confidence, whether the goal is anticipating sales trajectories, recognizing prospective attrition rates, or staying sensitive to the intricacies of the next important market trend.

Video Marketing Dominance

People will watch 17 hours of online videos each week on average in 2023. It has more than doubled since 2018. Short-form video content will continue to dominate in 2024, with platforms such as YouTube clips and Instagram reels becoming more popular. With shorter attention spans, short video formats are most suited for today’s audiences. In the coming year, we will see brands embrace this trend and use it to express their brand story, debut a product, or even give customer testimonials. 

Voice Search

As of 2023, there were 4.2 billion voice assistants in use. By 2024, this figure is predicted to rise to 8.4 billion. Because voice-activated search is transforming the digital world, optimizing voice search has become a strategic requirement. Brands should tailor their content to effortlessly fit with conversational searches in 2024, with a strategic focus on long-tail keywords and website optimization for voice search.

It’s always wonderful to start the new year with a clean slate, a new perspective, and some killer strategies. To be able to handle whatever comes your way, you need a rock-solid team — a team that is always ahead of the curve and ready to react to any change. Whether it’s Google’s latest algorithm update or altering industry rules, if you have your specialists lined up, you’ll always be able to surf the SERPS (search engine results pages).