The whitepaper “Modernising Digital Experience and Content Management to Accelerate Growth,” commissioned by Progress Software and written by the Enterprise Strategy Group, addresses the critical need for mid-market companies to modernize their legacy digital experience (DX) and content management systems (CMS). The study emphasizes the integration of modern technologies such as AI and analytics to improve user engagement and preserve a competitive advantage, highlighting the shift towards a digital-first strategy.
It describes the constraints caused by obsolete technologies, such as scalability and limited personalization, and presents a strategic roadmap for moving to agile digital experience platforms (DXPs). This transformation is critical for enabling real-time customer interactions and seamless connectivity with other essential business systems, laying the groundwork for long-term growth and innovation.
Here are four main conclusions from the white paper:
- Integration of modern Technologies: According to the whitepaper, organizations must include modern technologies such as AI, analytics, and personalized customer experiences into their DXPs to remain competitive and satisfy changing consumer expectations.
- Legacy Systems’ Challenges: It highlights the limits of legacy CMS, such as scalability concerns, a lack of personalization, and security risks, which can impede an organization’s ability to provide a consistent digital experience.
- A Strategic Approach to Modernisation: Readers will learn about the steps required to transition from traditional CMS to advanced DXPs, such as assessing current capabilities, aligning with business goals, and selecting the right technologies and partners for a future-proof digital infrastructure.
Source- MarketingTech
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