Since the introduction of the global web, which enabled businesses to promote their products on websites, such firms have studied the best strategies to attract potential clients to their sites.
According to Jon C. Coward, CEO of 7 Sided Cube, a Decatur search engine optimization (SEO) and website design company, there are now many consulting firms that offer ways to direct potential customers to a client’s site rather than their competitors’ sites. Coward spoke at the Decatur Business Association’s Business & Brews event on Sept.12 in Hawkins Hall in Legacy Park.
Coward said that company owners usually feel that repeating key terms on their website will increase traffic to it. He cautioned that what he referred to as “the keyword trap” might mislead internet users. “A person who puts ‘Ford’ into a search engine may receive information about Ford Motor Company, President Gerald Ford, or a shallow location in a creek,” he remarked.
According to Coward, addressing the user’s intent is critical to unleashing “the potential of true, results-driven SEO that elevates a brand.” “When the user types ‘steak’ into the search engine, is he searching to purchase steaks? Is he looking for an excellent steakhouse? Is he attempting to learn how to prepare a steak, or is he afraid of vampires and wants to learn how to drive a stake into one’s heart?” he questioned, injecting some humor.
According to Coward, some people will mislead company owners into believing that there are “tricks”—simple strategies—that would instantly raise a firm higher in the results of an internet search. “Sometimes,” he remarked, “you will momentarily get ahead of others, but they will swiftly catch up with you. There may be quick results, but there will be no long-term commercial benefits.”
He contrasted quick-fix approaches to shoving rubbish into closets when visitors arrive rather than tidying the house. “It looks to fix the problem but only in the short term; as a long-term method, it is ineffective,” Coward added.
“Do not worry about keywords,” he said. “Describe the product or service your company provides, and keywords will take care of themselves.”
Coward also advised against selecting a website designer or consultant only based on pricing. “You should first identify the problems you want your website to tackle. “Any other strategy,” he warned, “is a formula for disaster.”
“It’s worth the extra expense to construct your website such that it captures misspellings of your company name.” Coward offered advice. “If you spell your business name with one ‘l,’ and someone looking for you accidentally spells it with two, the internet may overlook them unless you build it in.”
Source- Thechampion
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