First Page a local digital marketing company has officially released a self-conducted investigation report today/recently. The report examines the primary causes of the drop in keyword weight for various businesses on Google search results pages since 2024 and offers professional solutions and suggestions.
Government Supports SME Digital Transformation to Promote SEO Techniques.
The “Digital Transformation Support Pilot Programme” was established by the Hong Kong government to encourage companies to use digital technology to increase operational efficiency and competitiveness.
In recent years, the government has strongly introduced many policies to support the digital transformation of small and medium-sized enterprises (SMEs). At the same time, the government has extended invitations to several prominent digital marketing companies from both mainland China and throughout the world to set up regional offices in Hong Kong.
This clearly shows how much importance the Hong Kong government focuses on the long-term advantages and regional worth of the digital business environment. Given this, companies must use SEO to raise their website’s search engine rating and exposure.
Good SEO techniques may not only increase brand recognition and attract new consumers, but they can also help companies maintain a competitive advantage in the continuously changing digital business environment, resulting in long-term growth.
The First-page Report Reveals Three Main Reasons for a Drop in Search Rankings for Businesses
The investigative report by First Page identifies three major causes of the reduction in Google search rankings: insufficient optimization of website content and structure, a lack of efficient backlink tactics, and a failure to respond to search engine algorithm upgrades on time.
Because of the built-in functioning mechanism of search engines, ranking decreases caused by poor content optimization are difficult to detect. Users’ passive attitude when receiving information makes it difficult for them to realize what stuff has been missed. As a result, it has an impact on website visibility and traffic. Poor content organization can also influence user experience, lowering conversion rates. Lack of backlinks and failure to adapt to algorithm updates can cause search engines to undervalue a website’s importance and authority, resulting in a significant decrease in organic search traffic, fewer potential customers and business opportunities, lower conversion rates, and a decreased brand effect.
Competitors that actively adopt SEO measures, conduct competitor and SERP analysis, and implement changes based on the findings during this time will achieve higher ranks, increase traffic, and create more business prospects.
SEO Tips for the AI Era: Businesses Should Conduct Internal SEO Audits Regularly
Hector Law, SEO and Product Development Lead at First Page stated, “Many business managers want to rely on AI solutions to handle SEO challenges, but the outcomes are unsatisfying. The core logic of AI operation is dependent on ‘past’ data for analysis and summary, while forecasts are based on large-scale calculations.
However, SEO is the product of developers constantly changing techniques and motives in response to changing circumstances. To comprehend trends and change SEO strategy flexibly, one must have exceptionally sharp and deep insights into user and customer search behavior. As a result, AI cannot determine why your SEO performance is poor, nor can it create a digital marketing strategy for you.
Only when the user creates a set of advanced and complete questions and checklists in preparation for AI to evaluate, compute, and fill in will it be able to optimize its SEO performance. As a result, in SEO practice, AI technologies can presently only perform additional roles, while human SEO experts’ judgment and development remain critical in defining SEO strategy.”
It is important to optimize the website content, structure, and backlinks comprehensively, as well as to grasp search engine algorithm adjustments on time. It affects not just website traffic and conversion rates, but also overall market competitiveness.
To this end, First Page recommends that businesses should regularly seek professional SEO services and formulate expert solutions from four dimensions: first, helping companies to conduct comprehensive website audits and diagnosis to identify reasons for ranking drop; second, developing and updating keyword strategies that meet business needs and market environment, and accordingly modifying content marketing plans; third, building diversified backlinks to enhance web
Source- thesun
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