Google’s Secret Ranking Recipes Revealed

Google's Secret Ranking Recipes Revealed

Search engine optimization (SEO) approaches attempt to increase the quality and, increasingly commonly, the number of keywords to “game” Google’s algorithms and reach the top of search result pages (SERPs). Nobody but Google understands how those algorithms function, but a fresh breach may reveal some of the internet’s most closely kept secrets.

Google’s automated bots recently posted some private documentation on GitHub that explains how to access the company’s Content Warehouse API. The commit appears to be a mistake, and Google later attempted to remove the breach but was unsuccessful. The secret is now out, and SEO specialists are sifting through leaked documents to figure out what the Content Warehouse API does.

Erfan Azimi, CEO of SEO firm EA Digital Eagle, was the first to discover Google’s documentation. He later shared it with other SEO experts. The Content Warehouse API looks to be a tool for internal usage by Google employees.

The incorrect contribution discloses previously undisclosed information about Google’s search engine and the hundreds of characteristics utilized by the Content Warehouse API. Google Search categorizes online material using over 14,000 distinct criteria. However, there is no indication of how much “weight” any attribute has in search indexing.

The released documents also challenge several of Google’s prior comments concerning search, such as the fact that click-centric user cues are not taken into account when indexing material. Google claims that subdomains are ranked individually, although the Content Warehouse documentation contradicts this notion. Other paradoxes include using a sandbox for younger websites, awarding an “authority score” to give a site a higher ranking in SERPs, and so on.

It also uses certain dubious metrics in its site ranking. For example, one of Content Warehouse’s modules uses Chrome views as a website quality indicator. As a result, sites with more Chrome visitors will rank higher, assuming all other variables are similar.

Despite being one of the most contentious areas in internet search, many professional SEO specialists and analysts are expected to examine Google’s Content Warehouse material in the coming weeks. So yet, Mountain View has made no formal remarks on the possibly catastrophic breach. Rest assured, engineers are working tirelessly to limit the effects of the leak.

Source- Techspot

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