Mapp, a worldwide martech business and marketing cloud provider, has created Mapp AI Chat, a platform that will change how marketers analyze data and obtain insights for better marketing campaigns.
Mapp AI Chat, powered by ChatGPT4o algorithms, enables marketers to safely connect with their data while offering real-time replies, explanations, actionable ideas, and advanced data analysis. It tailors data insights to the needs of each user, making complex metrics easier to understand while also giving executive summaries, important findings, correlations, and strategic suggestions.
Key Benefits of Mapp AI Chat:
- Simplifies data interpretation
- Provides insights on client behavior
- Provides specialized strategy advice
- Manages ad hoc data queries
- Supports real-time campaign optimization
Eric Lubow, Mapp’s chief technology and product officer, emphasized the company’s focus on making data analysis easier for marketers by using Large Language Models and AI Chat to provide actionable insights and enhance business outcomes.
Source- Marketingtech
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