OpenAI Takes on Google with SearchGPT

OpenAI is testing SearchGPT, a new search engine that intends to challenge Google’s long-held search market supremacy.

Artificial intelligence is rapidly transforming the online environment and has an impact on the personal and professional lives of all internet users. OpenAI, Google, Microsoft, and Meta are among the main tech companies vying for the lead in this new era of technology.

Following the dominance war in the field of generative AI, AI-powered search engines have become vital for online discovery.

OpenAI is already testing the much-anticipated search engine, SearchGPT. The new tool will directly threaten Google’s dominance over well-known search services. OpenAI revealed that SearchGPT would add information from commercial partners to improve search results and cite sources.

The move comes as Google, which has long controlled the search business, struggles to stay up with the rapid development of AI technology, which began with OpenAI’s release of ChatGPT in November 2022. In addition, SearchGPT can compete with Microsoft’s Bing, which was powered by OpenAI technology last year to give Google additional competition.

OpenAI has said that they are currently developing a prototype that will be transitory. We intend to integrate the greatest of these capabilities directly into ChatGPT in the future.

The business stated on its website, “We’re testing SearchGPT, a prototype of new search features designed to combine the strength of our AI models with information from the web to give you fast and timely answers with clear and relevant sources.” We are starting with a limited set of users and publishers to gather feedback. While this is a temporary prototype, we want to integrate the greatest of these capabilities directly into ChatGPT in the future. If you want to try the prototype, join up for the waitlist.

SearchGPT offers to answer user inquiries quickly and directly, using current online information and providing explicit connections to relevant sources.

In addition, the user will be able to ask follow-up questions, just as they would in a discussion with a person, with the shared context growing with each query.

Source- NDTV