3 Proven SEO Tips to Optimize Planning Pages

3 Proven SEO Tips to Optimise Planning Pages

On-page SEO is crucial for enhancing search rankings. To determine which pages to prioritize for optimization, consider three key data points: demand, business needs, and current performance. All of these factors play a role in the most effective SEO strategies.

1. Optimize According to Current Performance

Begin by examining your organic search results in Google Search Console or GA4. Focus on pages with dropping performance or low conversion rates, taking into account both monthly and annual trends. Pay specific attention to pages with recent performance drops, high impressions but low rankings, and keywords that rank just off the first page (positions 6-15), since these represent key optimization opportunities.

2. Optimize According to Demand

To track monthly search volumes, use Google Keyword Planner or SEO tools such as Semrush and Moz. Map these popular keywords to suitable pages on your website, such as product categories for e-commerce, service pages for lead generation, or content hubs for informational sites. Then, prioritize optimization for sites with the highest combined keyword search volume.

3. Optimize According to Business Value

Prioritise pages according to their business value, taking into account seasonality, profitability, inventory levels, and competitive advantage. For better results, combine all three approaches – performance data, keyword demand, and business value—as they work best together, like a three-legged stool.

When planning page optimization, consider the following important factors:

  • Start seasonal page upgrades three months before peak times to ensure proper indexing.
  • Stay flexible as business demands change, and use performance shifts to adjust your plan.
  • Avoid making changes during Google Core Updates, as rankings are unstable.

As you can’t optimize everything at once, use data and business priorities to choose pages strategically rather than randomly. This targeted strategy provides better long-term results.

Source- JumpFly

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