Google’s John Mueller advised against focussing on SEO tool metrics such as Moz’s Domain Authority (DA). Speaking on Reddit, he stated that optimizing for third-party SEO indicators will not immediately enhance Google search ranks. Mueller recommended focussing on long-term SEO strategy and creating unique value rather than finding shortcuts through tool-specific KPIs.
Here are some quotes from John’s remarks on this subject.
1. First and foremost, disallow files do not affect Domain Authority or other SEO tool metrics, as these tools cannot access your disavow files. While SEO tools give a variety of indicators that appear to be worth optimizing for, they do not provide shortcuts to higher search ranks.
2. What fascinates me about SEO is that it frequently looks to have easy answers, but the reality is far more complex. Quick solutions and gimmicks seldom deliver long-term results.
Focus on these areas for long-term SEO success:
- Creating unique content that provides actual value
- Creating solutions that others can’t readily imitate
- Following SEO best practices as a basis.
3. Remember that true originality is more than just rearranging words; it is about giving something truly unusual. Another Cancun hotel-related blog, for example, is not unique. While this strategy takes more time and work, it is more successful than pursuing fast wins. If something appears to be too simple in SEO, it is unlikely to yield long-term results.
Here’s a screenshot of this response in case Reddit deletes it:
Source- seoroundtable
English
French
German
Russian
Spanish