With improved data connectivity and generative AI capabilities, Progress Sitefinity 15 gives marketers the ability to create a more cohesive customer view and deliver personalized experiences more quickly.
November 02, 2023 (GLOBE NEWSWIRE) — BURLINGTON, Mass. Progress (NASDAQ: PRGS), a reputable supplier of infrastructure and application development software, has announced the release of Progress® Sitefinity® 15. Progress now offers new generative AI (GenAI) support across the platform with this release, allowing marketers to produce customized content at scale. Also, Sitefinity Integration Hub’s new no-code data connectivity allows for seamless connections to top MarTech platforms, enabling unified customer profiles. With Sitefinity 15, businesses advancing digital modernization can do away with silos of marketing data, acquire insightful consumer knowledge, and provide individualized experiences more quickly.
The development of GenAI technologies is drastically changing the landscape of content creation and digital marketing. According to a recent Gartner survey, 79% of corporate strategists think that over the next two years, technologies like automation, analytics, and artificial intelligence (AI) will be essential to their success. With the current release, Progress uses GenAI capabilities integrated into the content authoring interface to assist marketers in speeding up the creation of content. Additionally, they can quickly and precisely create personalized digital experiences by combining customer data from vital business systems into a single, comprehensive view of customer data across platforms thanks to a new no-code data integration platform.
With Sitefinity 15, businesses can:
- Utilize generative AI to increase the productivity of content marketing and scale content production: With the help of new GenAI support, writers can more effectively summarize, enhance, and customize already-written content to meet the specific needs and requirements of various personas or touchpoints along the customer journey. They can accomplish this without having to learn how to write prompts or switch interfaces by using AI tools directly from the WYSIWYG editor.
- Promote automation and bring business users closer to data: Organizations can automate workflows and efficiently utilize data by connecting Sitefinity to over 1,000 essential third-party systems and applications via the new Sitefinity Integration Hub.
- Use AI-assisted CDP capabilities to build effective journeys and provide one-to-one personalization: Businesses can use unified customer data to target audiences and improve their messaging. An AI-driven chatbot has been added to the Sitefinity customer data platform (CDP) to facilitate quicker onboarding.
According to Loren Jarrett, EVP & GM, Digital Experience, Progress, “We are excited to offer significant new digital marketing muscle for customers with the release of Sitefinity 15.” “Scalable MarTech system integrations and new GenAI content authoring capabilities are game changers for ease of content creation and experience personalization.”
Sitefinity is a cloud-based, enterprise-grade content management system (CMS) built on proven ASP.NET technology. It enables multichannel content delivery through intuitive content management, personalization, integrated core CDP capabilities, and a decoupled architecture. Sitefinity, the cornerstone of Progress’ Digital Experience (DX) suite of products, provides mid-market and enterprise organizations with the digital experience tools they need to drive efficiency and rapid time to value in their digital initiatives.
Sitefinity has received numerous industry accolades from analysts and customers in the last year. The Progress DX suite of products was recently named a Customers’ Choice in the Gartner® Peer InsightsTM Voice of the Customer for Digital Experience Platforms (DXP) report for 2023, as well as a Leader in the GigaOm Radar for DXP. Sitefinity was also named a 2023 Best Software Awards winner based on user reviews by G2, and it won the 2023 MarTech Breakthrough Award for “Best Overall Web Content Management Solution” by MarTech.