According to a new poll by Aleyda Solis, the main dangers confronting SEO experts are Google’s favoritism of particular types of websites, as well as itself, in search features and AI Overviews.
SEO risks for 2024. According to 52% of study respondents, Google modifications that favor specific types of sites (e.g., user-generated content, major brands) in search results pose the greatest danger to SEO consulting efforts.
- Google’s preference for its features/services over other sites was the second-largest danger (48%), followed by AI Overviews (41%).
- Other significant SEO risks include the use of LLMs instead of Google (37%), AI personalization of Google Search results (32%), and the use of social networks to search (28%).
Threats can be countered. So, how can SEOs resist these threats? According to the replies Solis got, SEOs are focused on:
- Improving the content quality. High-quality, valuable, entertaining, helpful, and intent-based material. Which isn’t very new.
- E-E-A-T. This term reflects a set of ranking signals based on content, linkages, and user involvement.
- Traffic diversification. This is what Danny Sullivan from Google recently addressed.
- Staying up to date. Which you can do in part by subscribing to Search Engine Land’s daily email.
Why should we care? SEO is more challenging than ever in 2024, particularly for tiny and mid-sized organizations and websites. Many dangers are already emerging in 2024 (for example, Google algorithm adjustments, increased competitiveness and complexity, and a lack of resources). However, there are still many chances to engage and influence consumers during their search journeys in today’s fragmented search ecosystem.
Regarding the survey. The findings are based on data collected from 337 SEO specialists between July 21 and August 21.
Source- searchengineland
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