The beast known as digital marketing has many faces. At DigiPlus Fest 2023, our speakers will seek to decipher the worldwide trends in digital marketing and how they impact businesses and consumers.
Digital marketing is no longer treated as an afterthought by marketers, who would often set aside a modest portion of the marketing budget for it. Today, digital marketing is a vital tool for helping marketers connect with their audiences across borders, languages, and content types.
Brands invest continually in these areas, whether it be search, social, display, email, influencers, media quality, or content, to engage with the appropriate user at the right time and with the right material.
An industry report predicts that by 2028, digital advertising spending in India would amount to $21 billion. India is accelerating and at the center of a growing wave of investment in digital advertising at a time when the rest of the globe is slowing down its spending on digital advertising.
Leading businesses, national and international brand authorities, and digital marketing professionals from all across India will participate in this, which will be the largest festival of digital marketing insights in the nation.
In addition to the India DigiPlus Awards, which recognize the nation’s top campaigns, innovations, and talent in the field of digital marketing, the fest will see the release of a report on digital marketing, a Night Summit, numerous workshops, panel discussions, keynotes, and networking opportunities.
Industry leaders will deliver captivating keynote sessions during the festival where they will share their knowledge and insights on the topic, including Sameer Satpathy, Chief Executive – Personal Care, ITC; Geetika Mehta, Managing Director, Hershey, India; Rishi Pardal, CEO and MD, United Breweries (Kingfisher & Heineken); and Anil Agarwal, Additional Secretary, Department for Promotion of Industry and Internal Trade (DPIIT), Government of India.
Along with other guests, the keynote speakers will also present the “State of Digital Marketing in India” study.
Ad fraud, programmatic advertising, affiliate marketing, first-party data, social media, influencer marketing, and many more topics are among the important ones that will be tackled throughout the sessions.
Additionally, the DigiPlus Fest 2023 offers practical workshops led by well-known professionals in the field on subjects including adopting a mobile-first strategy for marketing and comprehending the fundamental characteristics of consumers who have grown up with technology.
The industry has provided excellent support for this iteration of the ETBrandEquity DigiPlus Fest 2023, with Amazon Ads serving as Gold Partner and ReBid, YOptima, MoEngage, Qoruz, and MiQ serving as Co-Partners.