UserWay & Semrush Boost Digital Marketing with Accessibility Tools

UserWay & Semrush Boost Digital Marketing with Accessibility Tools

UserWay (TASE: UWAY), a full-service provider of digital accessibility technologies, has partnered with Semrush (NYSE: SEMR), the premier SaaS platform for online visibility management. UserWay’s web accessibility compliance technologies, including the UserWay Accessibility Scanner and the UserWay Accessibility Widget, are now available on the Semrush App Centre.

Moving Digital Inclusion Forward in Internet Marketing:

With 200,000 new websites launched every day, hurdles for disabled users develop, because the faster teams or web agencies publish and deploy information, the wider the digital disability divide becomes.  And, with worldwide regulatory pressure mounting on inaccessible websites, businesses confront an increasing obligation to ensure equal access to their online experiences. Marketers can help bridge this gap by pushing for and implementing accessible design and content strategies that ensure digital experiences are inclusive and accessible to all users.

UserWay and Semrush’s collaboration is committed to making the digital world more inclusive and accessible. Through this agreement, UserWay’s AI-powered online accessibility solutions will enable Semrush’s users to construct sites that are now optimized for search engines and ADA compliance, enabling individuals with disabilities to have a more accessible digital experience.

Semrush users can now use UserWay’s Accessibility Widget and Accessibility Scanner, which are now available in the Semrush App Centre.

  • Web accessibility compliance: UserWay’s technology enables users to address their website’s ADA (Americans with Disabilities Act) and WCAG (Web Content Accessibility Guidelines) compliance, optimizing for search engines and accessibility at the same time.
  • Increasing user reach: Websites that employ both Semrush and UserWay technologies can serve a larger audience, increasing user experience and reaching new market groups.
  • Benefits for SEO: Because search engines prioritize the user experience, including digital accessibility, this partnership allows Semrush users to improve their ranking factors. Addressing accessibility also addresses technological concerns that may have a detrimental impact on the user experience, as well as performance/ranking.

“Marketers will now have AI-powered accessibility technology at their fingertips when they use our tools on Semrush’s industry-leading App Centre,” says Allon Mason, CEO of UserWay. Working together, we’re making accessibility the default for everyone on the web, providing people with more intuitive, useful, compliant, and accessible online experiences

About UseWay

UserWay is a global, full-service digital accessibility firm dedicated to facilitating digital inclusion as a fundamental human right. Millions of websites worldwide rely on the UserWay platform to improve usability for users of varying abilities. Al-powered technologies, combined with human-in-the-loop processes, make it easier for websites, apps, and digital documents to comply with accessibility regulations like the ADA, Section 508, AODA, and EAA, as well as internationally recognized standards like WCAG 2.1 AA, WCAG 2.2, and EN 301 549.

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