Gaining new customers is an ongoing and ever-changing challenge for digital marketers. With so many marketing channels available, the selection may be difficult. Blogs are a medium that should not be ignored.
According to GoDaddy’s Data Observatory on Digitalisation, 70 percent of German small company owners utilize a website, online store, or e-commerce platform as their primary sales channel. Increasing client loyalty is one of the most difficult issues for small businesses – and a blog may help.
While a blog requires a significant investment, it provides a large funnel that may bring new clients into the firm at any moment via Google. Also, a blog is an effective tool for recruiting new clients and staying in touch with existing ones. But how well does it work?
1. Convey Expert Knowledge
Although expert information may be offered on social media platforms, content from a blog is seen as more credible. Anyone may create a social media post; but, a blog article indicates professionalism and competence. A blog also provides a chance to exhibit your skills in greater depth. Unlike social media, which limits the amount of photographs, video minutes, and text length, a blog allows you to freely customize your postings.
Social media users have particular expectations for each platform: videos on YouTube and TikTok, lengthier material on LinkedIn, and photographs and videos on Instagram. Each platform is restricted by user behavior, however a blog may include any type of material.
2. Easy to Search and Locate
How much effort would it take to locate an Instagram post from a celebrity you saw a few years back? Because social media content cannot be searched, it is likely to be difficult or time-consuming.
Although some social networking networks offer a search feature, it is far from as strong as a search engine. This is where search engine optimization (SEO), the most significant function of a blog, comes in. This benefit has been recognized by many German small company owners. 47 percent of GoDaddy survey respondents said they were considering marketing initiatives to boost their search engine rankings to raise their online presence (keyword internet marketing).
A well-written blog article may show up in Google searches and direct the intended audience to the website for months or even years. Once published, a blog post may and should be modified. Blog postings have an extremely lengthy lifespan and are an unmatched tool for inbound marketing.
3. No one Else Owns this Content
Instagram accounts can be seized or unintentionally canceled, YouTube channels can be demonetized, and Pinterest accounts suspended. While every social media account on the internet is potentially vulnerable, a blog and a website are safely controlled by the firm in issue.
Social media may still be used for brand recognition, but keep in mind that the client base that has been carefully created there may be lost. It is always possible for you to lose access to your account, or for platforms to be removed or prohibited in a nation.
4. The Struggle for Attention is Over
Users on sites like YouTube and Facebook are never more than a swipe away from the next post. The competition for consumers’ attention is considerable. When users come to a website using a search engine, they are only exposed to this material. Even if they are not ready to purchase at this time, they gain trust, increasing the possibility that they will do so later. 79 percent of respondents to a GoDaddy poll reported that their website increased sales.
Also, it is far more probable that all target clients will have access to the content: To gain access to social media services, you must first create an account, and not everyone is on TikTok or Instagram. Some people exclusively use one or no platforms. However, everyone who has access to the internet utilizes a search engine!
5. Rule of Seven
A website is the hub of the content ecosystem. The most crucial thing that new visitors can do is browse the website. They can accomplish this if they are presented with a diversity of material.
This is connected to the “rule of seven,” a hypothesis that argues that a person must have seven touchpoints with a brand before making a purchase. So, if someone very briefly comes across an item for sale on a social network’s Explore page, they are unlikely to buy it right away. Instead, the customer must come into contact with the product more frequently before purchasing it.
While these touchpoints take substantially longer on other marketing channels, they are simple to complete on a website, especially if you can navigate through different blog entries.
Source- MoreThanDigital
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