As smartphone manufacturers began incorporating QR code scanners in their software during the pandemic, QR (Quick Response) codes witnessed a significant increase in use. Brands have successfully incorporated QR codes in their most recent marketing initiatives, from Dunzo to Bajaj Auto. How did this 1990s technology develop into a current trend that all companies are currently following?
1990s-era technology holds the key to finding the solution. For their most recent advertisements, they all employed QR codes as the main character in the narrative. They are not the only ones, either. Brands including PepsiCo, Oyo, and Cadbury Celebrations have not been reluctant to be on board too.
The concept was quite straightforward and developed as a result of current events in our clients’ lives. The majority of our clients are very tech-savvy. Our goal was to take advantage of this. As a result, Narayan Sundararaman, head of marketing at Bajaj Auto, says, “let’s encourage consumers to actually scan a code to go and see a slightly lengthier piece of information and communication about our brand.”
Dunzo used its 20-second commercial spot during the 15th Indian Premier League to broadcast a QR code that read, “Inconvenience is regretted. Disappointment is not. According to reports, the campaign caused the brand’s traffic to surge by ten times.
The growth of QR Code
The adaptability of the QR code was a key factor in its success. QR codes may be used to access any page on the internet, pay money, share phone numbers, and more.
Customers can convert physical objects into digital coupons with the aid of brands like Oreo that use QR and AR (Augmented Reality).
Opportunities Presented by QR
Restaurants that offer quick service already employ QR codes in place of paper menus and servers that take orders in food and beverage outlets.
By providing customers with all the information about a product that they are unable to access due to packaging restrictions, brands may establish a connection with their target market. “Brands have the chance to convey the whole history of the product,” James said of the webinar. Consequently, we are aware of their manufacturing location. We are aware of their manufacturing facility, place of origin, and their previous locations, activities, and interactions. This implies that companies with a strong sustainability message may reach customers directly through such items.
Nowadays users no longer accept a slow and time-consuming experience. Being quick and immediate is key, especially in the realm of marketing.