Zenvia Inc. Revolutionizes Brand Messaging with ChatGPT

Zenvia Inc. Revolutionizes Brand Messaging with ChatGPT

Aiming to customize customer relationships for its 14,000 clients, Zenvia, a Brazilian cloud-based customer experience software, unveiled a combination of OpenAI’s revolutionary chatbot ChatGPT with its mass SMS service solution, Zenvia Attraction, on Monday.

Zenvia is the most recent IT firm to use OpenAI’s large language model (LLM) technology to improve its services.

Microsoft recently revealed the inclusion of a next-generation LLM from OpenAI on Bing and its Edge browser, utilizing findings from ChatGPT and GPT-3.5. This announcement sent shockwaves across the tech community.

Search is about to enter a new age, according to Microsoft CEO Satya Nadella.

Aside from Google’s Bard chatbot and Opera’s recently announced feature that will use ChatGPT to generate summaries of articles and web pages, other platforms planning to integrate ChatGPT-like bots include Baidu, the largest search engine in China, which plans to launch in March, as well as other chatbots developed by Google.

But Zenvia is not primarily concerned with search. ChatGPT will be used by the company’s mass-texting service to offer “more forceful message suggestions,” assisting businesses in connecting with their clients over a range of messaging channels including SMS, WhatsApp, email, and more.

The business anticipates that ChatGPT will increase the effectiveness of its customers’ communication initiatives by recommending message content based on the recipient’s company name, brand, and intended audience.

In the end, Zenvia hopes that ChatGPT would enhance sales gains at scale while saving its customers time and effort by automatically generating customized communications.

One of our primary objectives, according to Zenvia’s portfolio director Roberto Aran, is to “know how to combine artificial intelligence in an appropriate way to give the best customer experience, so that each contact with the brand is positively unique.”

Tencent, the biggest tech company in China, upped its shareholding of Zenvia last week. In a 13G/A form submitted to the SEC, the business disclosed that it owned 3.45 million Zenvia Inc. Class A shares or 19.1% of the business.

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