Clay is an AI-powered platform that offers many solutions to help organizations with data enrichment and personalized outreach.
Clay helps go-to-market strategies by integrating 75+ data enrichment tools with AI-powered capabilities to enhance data enrichment and automate personalized outreach.
The platform allows users to enhance and clean their data, use AI to gain deeper insights, and automate personalized messaging all while remaining in sync with the CRM for smooth execution.
How it Works?
1. Lead Generation
Clay allows users to sync leads from their CRM or prospect from scratch to create targeted lead lists. Data can come from CRM, Google Maps, GitHub, and other sources.
2. Data Enrichment
Clay offers customers access to more than 75 enrichment tools in one credit-based marketplace: Find any data point by searching numerous sources simultaneously. This offers detailed information about contacts, companies, and other relevant details.
3. AI Research Agent
Clay’s AI web scraper also helps to automate manual, unstructured SDR research. It may be used to browse a list of domains for case studies, determine SOC-II compliance, or generate any creative concept thereby saving time and ensuring accurate, current data for the outreach actions.
4. Personalized Outreach
Clay’s richer data and AI-generated insights enable personalized messaging at scale. This ensures that every message is relevant and appealing to those who are interested.
Who Uses Clay?
Clay is meant for sales and growth teams looking to boost their outreach efforts through advanced data enrichment and personalized messaging.
It is a perfect option for enterprises of any size, particularly those with revenue operations (RevOps), growth, and go-to-market (GTM) teams.
It is also particularly relevant for businesses in areas that require data-driven outreach and lead generation, such as software-as-a-service (SaaS), technology, e-commerce, and professional services.
Product
1. Waterfall Enrichment
If a user is looking for accurate email addresses, phone numbers, or other information. Waterfall enrichment allows them to search across numerous tools until they discover a suitable match. This often improves the clients’ data coverage and quality.
Clay enriches the data from more than 75 sources. It guarantees that a user has the most correct data at their fingertips, ready to be used in their CRM or outreach tools, without the need for manual research or different platforms.
2. Claygent AI Assistant
Claygent is an AI-powered web researcher built on the Clay platform that can conduct research on any company based on its website or public information available online.
Users can find extensive information about customers, employment vacancies, office locations, and everything else they may think of.
Provide Claygent with a list of companies or domains, and it will search the web for relevant information such as case studies, technology stacks, SOC-II compliance, and more. Claygent develops and improves its research capabilities continuously to provide increasingly important findings.
3. AI Message Writer
Stop wasting time by manually copying emails. Use Clay’s AI message writer to help businesses create personalized outreach that resonates with potential clients.
It eliminates the need for manual copywriting, allowing users to focus on other important tasks. Integrates with major email-sending solutions like Smartlead, Instantly, Salesloft, Outreach, and Customer.io, making it simple to build campaigns.
Pricing
Clay offers a variety of price options, both monthly and annually, to meet the demands and budgets of varied customers, from individuals to companies.
- Free plan: Allows users to explore the product and integrations offered, with 100 credits per month.
- Starter Plan: Starts at $149/month. It is best for individuals, with 2,000 credits per month.
- Explorer Plan: Starts at $349 per month. The Explorer plan, popular among early-stage entrepreneurs and growth agencies, offers 10,000 credits each month.
- Pro Plan: Starts at $800 per month. The Pro plan, designed for developing teams and businesses, provides 50,000 credits each month.
- Enterprise Plan: Offers unique pricing and features for teams with high-volume demands and is available on request.
Reviews
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2. Customer Thoughts
Final Thoughts
Clay speeds up the process of developing lead lists, enhancing data with information from over 150 providers, and crafting personalized communications using artificial intelligence.
The platform’s success stems from its ability to streamline operations, optimize outreach, and promote sales growth through customized communication tactics. Clay, trusted by over 50,000 teams, enables organizations to quickly increase outbound without increasing manpower.
Clay provides a comprehensive solution that improves efficiency and effectiveness in sales operations, making it an essential tool for modern sales teams.