Gong is an AI-powered revenue intelligence platform that helps sales teams improve their performance and drive revenue growth.
Gong improves revenue organizations by using customer interactions to boost business productivity, make better decisions, and drive revenue growth.
The Revenue Intelligence platform uses unique AI technology to allow teams to gather, interpret, and respond to all customer interactions in a single, integrated platform.
Founded in 2015 Gong supports over 4,000 organizations worldwide with their go-to-market strategies and efficient revenue growth.
Features
a. Gong captures conversation data from all client interactions, including calls, web conferencing, text, and website, to provide a comprehensive insight into the customer lifecycle.
b. With more than 40 specially designed AI models, Gong can accurately and efficiently understand all client interactions at scale without the staff needing to do any work.
c. Easily identify coaching opportunities, customer feedback, and pipeline performance in seconds, based on real-world data rather than simply team input.
d. The Gong Collective offers a comprehensive ecosystem that seamlessly integrates with the current tech stack, enriches your CRM with valuable data, and provides unparalleled insights into the company and customers.
e. Gong supports the team’s core revenue workflows, including pipeline management and coaching, to generate business objectives.
Why Gong?
a. Improve Team Productivity
Gong’s AI analyses sales interaction to improve coaching and help managers focus on strategic deals.
b. Increase Pipeline Predictability
Gong Forecast analyses CRM data and customer interactions and helps sales teams properly forecast revenue and track transaction status.
c. Drive Revenue Growth
Gong Engage uses AI to help sales representatives prioritize prospects and personalize outreach for higher conversion rates.
d. Goals
Gong’s Revenue Intelligence platform uses AI to analyze buyer-seller interactions to detect risks, optimize sales methods, and increase prediction accuracy.
How It Works?
Gong works by monitoring what’s going on with customers and the team, providing insights and suggestions to help users adapt, upskill, and meet their objectives.
1. Connect the Calendar
Gong begins with a simple calendar integration that just three clicks to set up. Once linked, Gong “scans” each sales representative’s schedule for upcoming sales meetings, calls, or demos to record.
2. Record
The “Gong bot” will then attend each planned sales call as a virtual meeting participant and record the conversation. Audio and video (including screen sharing, presentations, and demos) are recorded.
3. Transcribe
Every sales call is automatically transcribed from speech to text.
4. Analyse
After each call, Gong analyses sales calls at both the individual and aggregate levels using conversation analytics technologies.
Product
1. Gong Forecast
Gong Forecast is an important part of the Gong platform that increases forecast accuracy, actionability, and accountability by integrating customer interaction data into the income operating rhythm.
Key features include:
a. AI-Powered Projections
Gong Forecast uses AI to analyze over 300 unique signals from client interactions, offering 20% more accuracy than standard CRM-based algorithms.
b. Deal likelihood scores
Provides scores to help sales teams prioritize and focus on high-impact offers.
c. Conversational Intelligence
Make important revenue choices with information gained from the industry’s most complete set of customer contacts.
d. Pipeline Visibility
Provides detailed views into the pipeline, helping teams to detect risks and opportunities early.
e. Integration with CRM
Syncs with the CRM to keep data clean and updated, eliminating data entry.
f. Executive Dashboards
Offers out-of-the-box analytics to evaluate performance versus plans, and track rep achievements, among other things.
g. Predictive Forecasting
Enables sales managers and salespeople to make smart decisions based on real-time data and historical performance.
2. Gong Engage
Gong Engage is meant to unlock great engagement at scale by using AI to create and convert funnels.
Key features include:
a. Personalised outreach
Gong Engage uses AI to generate personalized emails and call summaries based on client engagements, resulting in more relevant and effective communication.
b. Centralize Workflows
Replace fragmented sales tools with Gong’s all-in-one Revenue Intelligence Platform for seamless team workflows.
c. Performance
Users can examine their whole account history and empower the team with actionable insights and performance statistics in one place.
d. Flows
Automates sales outreach through scheduled processes, making the process more efficient and scalable.
e. Dialer
Boosts call outreach with auto-dialing and AI-generated call summary for rapid next steps.
f. CRM Integration
Automatically syncs engagement data to the CRM for improved accuracy and time savings.
g. Task Recommendations
Provide AI-driven task recommendations to help sales professionals focus on high-impact activities that move deals forward.
3. Gong Insights

Gong Insights, a significant element of the Gong platform, uses AI to give rich, actionable insights from customer interactions.
Key features include:
a. Data Cloud
Integrate Gong’s data with existing BI tools to acquire a better understanding of sales success and revenue KPIs.
b. CRM Enrich
Gong instantly syncs client interaction data to the CRM, reducing human entry and increasing visibility.
c. Dashboard
Gong’s leadership dashboards monitor sales strategies and team acceptance of message and product conversations.
4. Gong AI
Gong’s platform is built around artificial intelligence. Gong AI, which provides powerful insights and automation to help sales teams increase revenue growth.
Key features include:
a. Generative AI
Automatically extracts actionable insights from customer calls, including pain points and next steps.
b. Custom AI Models
Gong uses over 40 AI models that are developed on high-quality sales data and can be customized to meet the company’s needs. This guarantees that the insights and recommendations are extremely relevant and precise.
c. Speech-to-Text Models
Gong’s industry-leading transcription and language models can handle numerous languages, allowing multinational teams to easily exchange insights and get contextual knowledge of client accounts.
Pricing
As each company’s demands are unique, Gong provides customized estimates for their services. To receive an exact price, contact Gong directly and provide data about the team’s size and needs. They will then create a proposal.
Reviews
1. G2
2. Gartner
Final Thoughts
Gong is the leading revenue intelligence software for B2B sales teams. It enables you to complete more deals by shining a light on the team’s sales talks. It records, transcribes, and analyses all sales calls, allowing companies to improve sales effectiveness throughout their whole team.
Thousands of creative organizations, like Morningstar Inc., LinkedIn, Shopify, Slack, SproutSocial, Twilio, and Zillow, rely on Gong to power their consumer reality.