Talkwalker Review: Navigate World Of Social & Consumer Data

Talkwalker is a consumer intelligence platform that specializes in social listening, media monitoring, and social benchmarking.

Talkwalker enables speedy analysis and real-time decision-making by helping users extract significant insights from the vast daily online content.

Using social and digital conversations, Talkwalker reveals customer preferences, thus helping to make data-driven decisions increasing revenue, stimulating innovation, and safeguarding the brand.

Hootsuite purchased Talkwalker to integrate social listening with social media management. This connection lets organizations use social information to act quickly and efficiently for the best results.

Why Talkwalker?

a. Get the Complete Picture

Track every online interaction using a complete, unsampled collection of data. Monitor all consumer and competitor mentions to ensure accurate and complete insights.

b. Widest Range of Sources

Get a complete picture of online brand, competitor, and industry conversations spanning 187 languages, 30 social networks, and 150 million blogs, forums, news, and reviews.

c. Visual Recognition at its Best

Keep track of brand references in videos and images that do not include text. Crisis monitoring and competitive intelligence can help track customer interaction and improve business protection.

d. Next Generation Social Listening

AI that simplifies social listening and provides quick access to data for all teams.

e. Innovate Together

Receive quick product releases. Their in-house technology helps businesses to seize client opportunities quickly this is a true partnership, not a supplier relationship.

f. Experts on Demand

Involve their Active team in results-driven digital media and research solutions, training, and round-the-clock support.

g. Dive Deeper

The qualitative trend analysis and segmentation projects offered by Discover.ai, a Talkwalker company, can be completed in as little as six business days.

h. Partner Community

Collaborate with a network of experts, from social publishers to customer experience specialists, to get significant results.

Products

1. Social Listening

Talkwalker’s Social Listening product helps companies listen to and understand what people are saying online about their brand, products, competitors, and industry. 

Social listening software is suitable for:

• PR and communication
• Social media marketing
• Market Research
• Customer Experience Agencies

Features

a. Global Multi-channel Coverage  

Talkwalker keeps track of mentions on 150 million pages in 239 countries and regions and 30 social networks. Important websites like Instagram, Facebook, Twitter (X), Pinterest, and more are included in this.

b. AI Chat and Answers

Yeti, the AI helper, can provide an instant, simple English answer to a quick query about the audience.

c. Visual Listening

The software can detect brand references in images, videos, podcasts, and other visual content, so users don’t miss any mentions that aren’t in the text.

d. Customisable Dashboards

Create tailored dashboards to track the metrics that are most important to the company, making it easy to share insights across the organization.

e. Real-time Alerts

Identify when a crisis is likely to occur, when emotions are shifting, and when to take action on a topic that is generating significant conversation. 

f. Conversation Clusters

Get a visual map of related conversations so businesses can always discover new audiences and topics.

g. Sentiment Analysis

Calibrate brand awareness efforts based on real-time audience sentiment, to know when to focus on damage control rather than introduce something new.

h. AI Summaries

Condense large amounts of audience data into a simple daily, weekly, or monthly report.

i. Virality Maps

Tracking audience passion across a range of topics can help to capitalize on viral moments before they take off.

2. Media Monitoring

Talkwalker Media Monitoring is made to help companies get useful information from news stories, influential people, and journalists.

Talkwalker media monitoring provides wide coverage and audience sentiment research to protect and grow brands. With Talkwalker, PR teams and agencies can avoid crises and use opportunities to elevate their brand narrative online.

Features

a. Encourage Positive Interactions Everywhere

AI-powered timing optimization allows businesses to precisely target audiences by integrating real-time alerts, trends, and sentiment data to create region-specific campaigns with maximum impact.

b. Measure Impact Precisely

Custom reports and AI summaries reveal brand reputation-boosting information in seconds.

c. Damage Control Should be Minimal

Custom alerts that notify customers of unfavorable news can turn a crisis into a small topic.

d. Find Influential People Faster

Find conventional and social media influence hubs without much manual prospecting so you can focus on building brand-wide relationships.

e. As the Audience Asks, Adapt Quickly

Gather audience feedback and sentiment research to inform the media strategy.

3. Social Benchmarking

Talkwalker’s Social Benchmarking feature allows organizations to compare their social media performance to competitors and industry standards.

Marketing teams use social benchmarks to provide context for their social media analytics, allowing them to uncover new content opportunities and fix any gaps in their plans

Features

a. Transcend Market Saturation

Outperform competitors by integrating audience sentiment data and industry expertise to establish unique brand positioning guided by customer desires, instead of competition activities.

b. Stay in Contact with Fickle Audience Personas

Stay ahead by constantly assessing audience segment performance, enabling quick changes in the social media strategy to meet changing audience needs.

c. Identify Real Gaps in Content Strategy

SWOT analyses are only useful when they are based on reality. Use social media benchmarking to identify the company’s strengths and shortcomings in the industry.

d. Predict Trends Before They Become Trends

Use benchmarking to forecast audience behavior and understand the impact of keeping or modifying a social media strategy.

e. Show the Impact of Social Media Strategy

Report data alongside industry, competition, and audience benchmarks to provide a larger organizational view. 

4. Audience Insights

Talkwalker’s Audience Insights are detailed data points about your target audience, including demographics, behaviors, and interests. Audience insights combine to provide the information needed to design messages and campaigns that accurately reflect what your target audience expects from the business.

Talkwalker audience data helps marketers stay in mind and design campaigns that convert by identifying which audience segments are already discussing brands, products, and industries.

Features

a. Create Campaigns to Expand  Audience

Increase the reach by using customized messages that are relevant to the audience’s interests, behaviors, and industry behavior

b. Maintain Relevance with Fickle Audience Personas

Stay agile by tracking campaign effectiveness across audience segments, allowing businesses to make timely changes to the marketing approach as demographics shift.

c. Measure Campaign Success by Audience Segment

Increase conversions by sending precisely targeted communications to segmented groups at the best moments.

d. Increase Conversion Rates Through Segmentation

Maximise impact by providing targeted communications to the correct audience at the appropriate time.

Pricing

Talkwalker offers customized pricing plans designed for the specific needs of businesses.

• Listen Plan: This is an essential social listening and media monitoring starter package. It includes basic features for tracking mentions and generating reports.

• Analyse Plan: This plan goes beyond social listening by incorporating strong social benchmarking capabilities. It offers more advanced analytics and insights. IQ Apps, Blue Silk™ AI provides deeper analysis and nuanced insights, Custom dashboards, and analytics of important KPIs for the organization.

• Business Plan: This plan is designed for enterprise-grade consumer intelligence and offers comprehensive insights for strategic goals.

• Premium Plan: This plan offers all of the features of the Business Plan, plus additional enterprise features and governance. Talkwalker does not provide a standard pricing list on their website, so interested customers need to contact Talkwalker’s sales team for a custom quote based on their specific requirements

Reviews

1. G2

2. Capterra

Final Thoughts

Talkwalker stands out as an effective and complete platform for businesses looking to use the power of social listening, media monitoring, and audience insights.

The ability to give real-time data, sentiment analysis, and competitive benchmarking makes it a useful tool for any marketing or PR strategy.

From SMBs to corporations, this analytics platform turns social data into strategic insights, helping companies to improve brand reputation, understand audiences, and gain a competitive advantage.