Wati is a strategic solution that allows businesses to connect with customers on their preferred channel—the highly popular messaging platform, WhatsApp, which has remarkable market penetration.
It enables small and medium-sized businesses to grow smarter. Its widespread presence means many customers and prospects are available and eager to engage in real time.
The WhatsApp Business API platform automates marketing, sales, service, and support, allowing personalised communication and increased sales.
Product
1. Instagram DMs
Respond to Instagram direct messages instantly from the Wati dashboard while automating lead capture and conversation organisation.
Features
a. Unified Dashboard
Wati offers a single dashboard for managing both WhatsApp and Instagram chats. This unified view helps businesses stay organised and respond to enquiries on both channels effortlessly.
b. Automated Responses
Wati helps businesses create automatic responses to typical customer enquiries. This includes welcome messages, out-of-office notifications, and keyword-based responses. These automated workflows help to improve response times and ensure customers get timely information.
c. Chatbots
Wati’s no-code chatbots can automate Instagram interactions. These chatbots may activate workflows based on specific keyword mentions, respond with rich media, capture customer information, and even add data to Google Sheets.
d. Lead Capture
Wati’s Instagram DMs feature enables businesses to gather leads directly from Instagram and build their contact list. The platform can automatically gather and capture phone numbers shared in direct messages to user profiles. The leads can then be contacted using WhatsApp broadcast campaigns.
e. Conversation Filters
Assigning chats to specific teams or people minimises ignored enquiries.
f. Enhanced Customer Experience
Get a single picture of client interactions across Instagram and WhatsApp in one interface, allowing faster replies and better customer experiences.
2. Click to WhatsApp ads
Click-to-WhatsApp Ads help businesses drive traffic directly to their WhatsApp Business profiles using click-to-WhatsApp ads.
Features
a. Increased Visibility
Promote the WhatsApp Business profile by displaying ads on Facebook and Instagram. This helps companies reach wider audiences and attract potential customers.
b. A Seamless Customer Experience
These ads offer clients a seamless experience by allowing them to start a conversation with your company directly from the ad.
c. Special Promotions
Businesses can use Click-to-WhatsApp Ads to offer special promotions to encourage customers to interact with them. This can help attract and maintain customers.
d. Boost Conversions
Click-to-WhatsApp Ads make it simple for users to contact the business and convert enquiries into sales. Businesses may provide personalised help and address customer issues more rapidly by communicating with them directly via WhatsApp.
e. Retargeting
Wati enables businesses to retarget users who have clicked on Click-to-WhatsApp ads but have yet to message the company. This helps to guide potential clients towards completing a purchase.
3. WhatsApp Catalog
The WhatsApp Catalog feature aims to enhance the buying experience for customers by allowing businesses to promote their products directly on WhatsApp.
Features
a. Enhanced Visibility
The WhatsApp Catalog feature enables businesses to display their products and services on WhatsApp, making it easier for customers to browse and purchase. This enhanced visibility helps businesses reach a larger audience and attract potential customers.
b. Rich Product Displays
Businesses can develop rich product displays that include pictures, descriptions, prices, and links. This improves clients’ understanding of the products and motivates them to make a purchase.
c. Increased Reach
The catalog feature enables businesses to reach a larger audience on WhatsApp. Businesses may create QR codes for their catalogs and display them at physical locations or promotional items, helping customers to easily browse the catalogue and shop.
d. Real-time Updates
Businesses can update their catalogs by adding new products, removing discontinued items, and advertising special deals and offers. This makes it easy for customers to shop again and again.
e. Convenient Shopping Experience
The Catalog function helps customers shop straight on WhatsApp. They can browse the catalogue, enquire about items, and place orders with a few taps, resulting in a smooth and hassle-free buying experience.
4. Team Inbox
Wati’s Team Inbox feature is meant to improve communication and collaboration within businesses.
Features
a. Organise Users and Teams
Improve open communication with dedicated teams for sales, support, or shift coverage, which leads to better collaboration.
b. Manage Contacts
Manage contacts using lists, simple additions, and CSV import/export. Use tags to categorise data and improve reporting insights.
c. Engage, Sell and Support
Increase possibilities and customer support with personalised conversations and interactions.
5. Broadcast & Bulk Messages
This feature streamlines the sales and marketing messages. Automate the scheduling and sending of campaigns. Communicate with contacts in their original language, no matter what it is.
Features
a. Broadcast to Many Contacts
Create and send WhatsApp campaigns directly to contacts. Enjoy email-like marketing management with automatic messages to increase efficiency.
b. Template Messages
Businesses can design and submit template messages for approval by WhatsApp. Once approved, these templates can be used to send broadcast messages.
c. Fast Growing Economies
Support for hundreds of languages facilitates global interaction. Reach a larger worldwide audience and increase sales while improving support in emerging markets.
6. Custom Notifications
The feature helps to keep businesses and customers informed about timely and relevant updates.
Features
a. Alert Users
Notify team members assigned to specific contacts about incoming messages. This ensures that no consumer enquiries go overlooked and are answered quickly.
b. Inform Contacts
Send customers notifications about discounts, tracking information, abandoned carts, and other items. This helps to keep customers involved and informed about their contact with the company.
c. Build Relationships
Allow ongoing communication between users and contacts. This helps build deeper relationships by ensuring users receive timely and personalised updates.
d. Timely Information
Share real-time updates to users, teams, and contacts. This includes notifications regarding product restocking, scheduled services, cross-sell opportunities, and special promotions.
e. Customization
Customise notifications for specific messages or actions.
7. No-Code Chatbots
Quickly create custom chatbots. Engage customers by providing current information through all of the marketing, support, and sales channels.
Features
a. Businesses can build their chatbots by choosing from the pre-built chatbot library and get started in minutes.
b. Automate up to 200 steps and connect several chatbots via integrations and APIs.
8. AI-Powered Chat
Excellent customer service combines speed, clarity, and convenience. WATI’s AI-support agent delivers all three over WhatsApp.
Features
a. Wati’s AI agent understands intent immediately, offers relevant answers naturally, and resolves tickets without any human involvement. It gathers information from FAQs, PDFs, and knowledge bases, works continuously without complaint, supports different languages, and enhances responses with documents, videos, and links.
b. AI detects and smartly sends challenging inquiries to the right agents or teams, and agents can manually reassign requests as needed.
Pricing
Wati offers three pricing plans with zero setup fees.
- Growth Plan: Starts at ₹2,499 per month
- Marketing Broadcasts: 15K per month
This feature include basic chatbots, manual message routing, shared team inbox, basic campaign & inbox analytics, WhatsApp catalog, Shopify automated messages, and email support.
- Pro Plan: Starts at ₹5,999 per month
- Marketing Broadcasts: 45K per month
It includes everything in the Growth Plan plus smart broadcast, retargeting, carousel templates, team/operator-based message routing, click tracking, WhatsApp lead generation forms, CTWA automations, advanced campaign & inbox analytics, WhatsApp drip campaigns, and limited webhooks & API access.
- Business Plan: Starts at ₹16,999 per month
- Marketing Broadcasts: 150K per month
Features include everything in the Pro Plan plus a dedicated customer success manager, round-robin chat assignment, phone number masking, advanced roles, unlimited integrations, extensive webhook & API access, a free custom domain, WhatsApp Pay APIs, 24×7 priority support, and IP allowlisting.
Additional charges may apply for customer interactions with country-specific WhatsApp conversation rates. Pricing varies by location, allowing businesses a flexible solution.
Reviews
1. G2
2. Customer Thoughts
Final Thoughts
Wati is a global business trusted by over 10,000 customers across 160+ countries. The platform integrates with many apps to work smarter to improve its functionality and optimise business procedures.
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