Охват гостевых постов: полное руководство

Последнее обновление: 13

When you post your content on another website, the main objective is to obtain a backlink.

It is referred to as guest blogging or posting. You need a well-thought-out approach to get the most out of guest posting, which is a high-effort job.

Guest posting is a great strategy for boosting your business’s visibility, creating качественные обратные ссылки, and positioning yourself as an expert in your area.

Yet asking to publish an article on a website is not as straightforward as it would seem.

In this article, we will cover everything you need to know about Guest blogging and its importance for building links, boosting revenue, and увеличение посещаемости вашего сайта.

Что такое гостевой пост?

Guest post outreach is the practice of approaching other websites or blogs with a request to publish a guest post prepared by you or someone you represent.

Гостевые посты — это статьи или записи в блогах, автором которых является не владелец или редактор веб-сайта, на котором они будут опубликованы.

When performed correctly, it may place your brand in front of your ideal audience, but when carried out incorrectly, it may result in losing critical time and resources.

Guest posting should not be confused with link insertions or specialized modifications. Although there are some similarities, guest posting is a totally different beast.

Your guest articles should establish you as an expert in your subject and provide readers with a reason to contact you. You don’t want people to just appreciate your stuff; you want them to follow up on it, as well as you.

Для этого необходимо создать действенные, качественный контент. Это не может быть очень саморекламой. Лучшие гостевые статьи носят скорее журналистский, чем рекламный характер.

Всегда имейте это в виду, когда ищете возможности для гостевой записи. Когда вы можете продемонстрировать, как ваши требования, их потребности и потребности их аудитории совместимы, блоггеры более готовы отказаться от контроля над своими веб-сайтами.

Согласно анализу Moz, гостевой постинг считается одним из лучших методов создания высококачественных обратных ссылок. The poll found that 18% of SEOs share this opinion.

Люди пишут гостевые посты в:

• Получите выгодные обратные ссылки
• Повышение узнаваемости бренда
• Станьте лидером отрасли или авторитетом
• Увеличить трафик на свои сайты

Почему так важен охват гостевых постов?

Guest blogging has several benefits for any organization. By sharing your knowledge on other firms’ websites, you may position yourself as an authority figure in your industry, create partnerships with other thought leaders in your sector, and expose your brand to an entirely new audience.

Some of the significant benefits of guest posting are listed below:

1. Стройте новые крепкие отношения

Основой блог-пропаганды является нетворкинг, который гость блогов enables you to do. When you contact other bloggers and websites, you might develop partnerships with them.

Offering value to your audience will build your credibility as an informed source. As a result, more opportunities may arise, including prospects for partnerships and backlinks.

Когда вы написать гостевой пост for another person’s website or blog, you can reach a new audience, show off your knowledge and skills, and promote your brand or company.

Guest posting can help you build new, lasting connections with people and companies in your field.

2. Качественная сборка и естественные обратные ссылки

Backlinks are connections between websites that originate from one another. Google and other search engines use backlinks as key ranking criteria. In other words, they use it to decide whether a website is worthwhile to suggest to visitors.

Backlinks (search engine results pages) can enhance a site’s performance in the SERPs. Качественные обратные ссылки tell Google that your material is worthwhile, resulting in high rankings in search engine results.

External connections are also more credible since they show authority from other sources. It’s common practice to provide at least one link to your website while posting as a guest.

When establishing your rankings, search engines consider the quantity and quality of links leading back to your website. Guest posting offers additional opportunities to get more естественные обратные ссылки.

3. Повышение узнаваемости бренда

Guest writing may help you increase brand exposure in various ways. For example, you don’t have to rely exclusively on website traffic to tailor your brand to a specific demographic.

Одним из самых значительных преимуществ гостевого блоггинга является то, что он позволяет вам развивать свой бренд в качестве доверенного эксперта по актуальным вопросам.

Guest posting is a great method for developing your authority in your field and differentiating yourself from the competition. With that said, strive to include as much educational information and helpful advice as your audience is unlikely to find elsewhere in your piece.

Brand awareness allows you to expand your network of followers outside your present network, offering you access to audiences you would not have otherwise experienced.

Guest blogging will improve your search engine ranking. Locate bloggers in your niche who can link to your blog using the articles you publish.

Creating high-quality content also facilitates the development of connections with key opinion leaders and business titans in your sector, who can help spread the word about your work through their networks.

 This increased exposure can potentially boost brand identification and sales over time.

4. Увеличение реферального трафика

Одним из основных преимуществ гостевых постов является возможность увеличить посещаемость вашего сайта. Когда вы публикуете гостевой пост на другом сайте, вы можете включить ссылку на свой блог, который может стать отличным источником реферального трафика.

По мере увеличения посещаемости вашего веб-сайта веб-страницы вашей компании лучше работают в поисковых системах. Кроме того, когда у вас есть гиперссылки в нескольких гостевых постах, поисковые системы считают ваш материал ценным, что поможет вам достичь вершина поисковой выдачи.

5. Повысьте авторитет вашего домена

Управление доменами is a metric developed by Moz that assesses a website’s strength and authority. It is rated from 0 to 100, with higher scores signifying greater authority and dependability.

According to SEMrush, high-quality guest blogging on sites with high to medium authority may get you a DA of 60+. On the other hand, Spammy, average guest articles will get a score of approximately 40. Low-quality content will almost certainly receive a score of less than 40, harming your brand’s rating.

As a result, you should limit your blog writing to mid-tier and high-authority websites. This approach will publish your greatest efforts as well as some passable (but not outstanding) material.

Focusing on producing high-quality, unique material that readers will find helpful is critical to optimizing the benefits of guest posting for domain authority. Targeting websites with a high domain authority relevant to your topic would be best.

С чего начать гостевую публикацию

Guest writing is an excellent way to boost your visibility and authority in your niche and drive traffic to your website or blog.

Now that you understand why guest post outreach is important, let’s examine how to do it efficiently.

1. Определите свои цели

Setting realistic, quantifiable goals is the first step to beginning a successful guest blogging strategy. These goals may relate to how well your website performs, like raising its position in search engine results, or they might relate to business, like создание большего количества лидов или связь с большим количеством потенциальных клиентов.

Whatever it is, you need a clear understanding of every goal in order to create a strategy for achieving it.

Your objectives may now differ from those that are most common. To develop your own, however, you can start by knowing some typical objectives shared by most firms if you are unsure where to begin.

Как правило, гостевой блоггинг преследует следующие цели:

• Increasing traffic to specific landing pages to generate more leads and sales
• Increasing the visibility of your brand for your goods or services
• Разработка входящих ссылок или «обратных ссылок» улучшит SEO-оптимизацию.
• Boosting the number of social media fans and email subscribers
• Возможность зарекомендовать себя как авторитет в своей нише

In the end, you will need additional high-quality content on the guest post websites, which will take care of all of this for you. So, it will be easier for you to develop the material effectively if you have one or two particular goals in mind.

2. Choose a Website That Will Appeal to Your Audience

Первым шагом в искусстве и науке ведения гостевых блогов является выбор лучших платформ для размещения гостевых постов. Теперь, если вы где-нибудь опубликуете, вы сможете получить от него некоторый трафик.

Search for websites that provide excellent educational material and have a readership that might be interested in your content.

Поймите аудиторию и содержание сайта, исследуя его. Изучите их страницы в социальных сетях, самые популярные статьи и любые предыдущие гостевые посты, которые они написали. Это позволит вам персонализировать свою презентацию и дать аудитории что-то ценное.

У вас могут возникнуть проблемы с обслуживанием своей ниши или созданием своей авторитет бренда without referrals from authoritative websites. Also, many blogs that allow guest pieces have strict quality requirements.

When you have a list of potential guest posting websites, screen them to determine which ones are worth their salt. To get significant results, knocking on the appropriate doors is crucial.

• Find guest posting websites.
• Изучите сайт с помощью поиска Google.
• Ищите в социальных сетях.
• Engage in online communities.
• Promote on your previous guest blog.

Это может создать перспективы для будущих гостевых публикаций.

3. Изучите и подготовьте презентации

Now, it’s time to consider how you’ll pitch your guest post ideas. The editor must be the primary audience for your content when you propose it to them. Remember that editors receive hundreds of pitches for guest blogs every day. To submit a guest article effectively, you must stand out.

Есть несколько способов добиться этого:

• Learn more about the editor and their work to make links with them (their social media might help).

• Instead of outlining your objectives, focus on the value you can bring the audience.

• Прочитайте инструкции, прежде чем войти.

• An appealing subject line can improve your guest post pitches in addition to aiding with email marketing. Moreover, many editors prefer to respond following a follow-up, so follow that practice. Furthermore, you may consider an Проверка записи SPF чтобы защитить общение с редакторами от угроз безопасности электронной почты.

• Respect their time if you want to establish a positive working relationship with the editors. You must be aware that reading, subvocalizing, and evaluating articles requires time. Therefore, be careful not to come across as impatient in your pitch or follow-ups.

• Убедитесь, что ошибок нет, потому что редакторы, скорее всего, удалят ваш пост, если обнаружат их. Не давайте редакторам никаких оснований полагать, что вы обратили внимание на свое предложение.

• Будьте краткими и прямыми в общении. Расскажите редакторам о себе и о том, что вдохновило вас на написание статей. Также подчеркните, насколько ваши публикации актуальны для аудитории, и предложите подборку оригинальных идей.

4. Создавайте идеальный контент

You’ll start writing the article after hearing positive feedback from the bloggers or editors. You can keep it up with the following advice, which requires correct structuring.

• Write with a particular purpose: If you skip this phase, you can’t correctly create your material for improved outreach. You also run the danger of diverting traffic from the guest post website to a pointless page on your website. You must prepare to direct the audience towards a particular objective.

You may, for instance, offer freebies like a free eBook. You can also construct a landing page that includes a link for the eBook’s download option and an email subscription form.

Alternatively, you can write content as a guest on websites related to your eBook. Then you may direct the audience to your eBook by including links to the eBook’s download landing page in those posts.

Никто не будет нажимать на сообщения, которые не имеют к ним никакого отношения, поэтому это не должно быть случайным. В результате при написании материала вы должны иметь в виду цель и соответствующую аудиторию.

• Follow the website’s guidelines: The website where you’ll be publishing a guest post will typically have its own rules on guest posting. To prevent your draft from being rejected, strictly adhere to the following instructions (this can happen).

In addition to ensuring that your work will be accepted, following the rules will cut down on the time required to handle any revisions the website’s editor may make.

• Choose unchanging topics: Even while guest posting does not provide immediate results, you can benefit from it for years. This is why you publish pieces about subjects that will be current for many years.

Once it is released, disregard it and treat it as a long-term investment. While the development will appear minimal daily, you do not need to spend hours tracking it.

Идеальная техника ведения блога — обеспечить должный рост ваших постов. Это можно сделать несколькими способами. Чтобы улучшить рейтинг вашего гостевого поста в поисковых системах, вы должны сначала убедиться, что повсюду используются соответствующие ключевые фразы.

Second, when you’re writing, consider how this piece will enhance your brand’s reputation. Always give room for conversation to encourage more people to leave comments on your guest post. This helps establish your brand’s authority and is advantageous for SEO.

• Stand out among the crowd: Your objective as a guest blogger is to address a reader-friendly topic or question. You won’t be able to build your expertise in the field until that time. You’ll need to do a lot of research, but you should also think of your original perspective on the subject.

Кроме того, создание привлекательных и убедительных заголовков, использование хорошо организованного формата профессионального блога и написание актуальных, вечно актуальных тем — все это отличные стратегии для увеличить видимость.

Кроме того, вы должны использовать визуальные эффекты, чтобы аутентифицировать материал с привлекательными фотографиями и видео и сделать ваш контент простым для просмотра.

5. Отслеживайте результаты и повторяйте

You may analyse the significant metrics of your guest post using tools like SEMrush and Google Analytics. In this manner, you may determine the performance of your blog entries based on reach, backlinks, interaction, and the number of referral visitors.

Это также эффективно, если вы хотите увеличить входящий трафик на свой сайт.

Успех любого сообщения в блоге зависит от нескольких вещей, в том числе:

• Показатель отказов и общее количество посетителей поста в блоге

• The average session duration indicates how long users stay on your blog article.
• The number of social media shares for the post

• Частота посещений и просмотров страниц

• The growth or decline in the number of subscribers determines the effectiveness of a blog post.

If you know all these findings, you may examine the backlinks, the number of article shares, and historical data to discover more about your top guest posts.

Шаблоны гостевых постов

By using templates for your emails asking for guest posts, you can save time and ensure you’re using a tried-and-true strategy. Templates can also keep you organized and help you monitor your progress.

While using templates, it’s crucial to customise them for the particular website and target market you’re working with. Avoid employing templates that are too general and don’t consider the site’s specific needs and interests.

Шаблон 1: Мне нравится, как вы пишете

Привет (Имя),

(ваше имя) Здесь с (название вашего блога).

Since I’ve been reading your site for a long, I just wanted to let you know how much I appreciate all you do. I genuinely like the things that you said, (Вставьте отрывок здесь/ссылка на блог)

Мы работаем в одной сфере, поэтому я подумал, что было бы неплохо связаться с вами. Это несколько моих работ, которые могут быть вам интересны.

(Ссылки на работу/ссылки на портфолио)

I was wondering if I could participate and write for your blog. I have some topics in mind that are suitable for your blog and have less keyword difficulty. I am 100% sure if you publish our guest post, the post will rank as soon as it is indexed. Let me know if I can share those topic ideas with you.

Спасибо (Ваше имя)

Шаблон 2: Что вы думаете об «Идее блога»?

Привет (имя),

(Твое имя) Here from (твой братg название).

I was reading your post on (Topic) and truly liked what you mentioned. (Вставьте ссылку на блог) Since we’re both aiming for the same niche, collaborating would be ideal.                                    

What are your thoughts? Is there anything you’d like to discuss? Let me know, and we can figure something out.

Спасибо, (Ваше имя)

Что нужно и что нельзя делать с гостевыми постами

These are some dos and don’ts that every guest blogger should be aware of to keep the pitching process effective.

Дос!

1. Будьте прямолинейны: Your outreach emails should be brief and straightforward. Remember that a second person is reviewing your emails and making the decision on whether to use your post behind the scenes.

If your emails are brief and to the point, the site owner you’re contacting will better understand your pitch, and you’ll spend less time worrying about whether or not they’ll use your content.

2. Изучите аудиторию сайта: Blog owners post articles pertinent to their intended audience. As a guest poster, you must conduct thorough research on the target site’s readership to make sure your post is appropriate for them.

Don’t send the same content to many blogs while pitching articles, either. Although it can be tempting to make minor adjustments to each copy so that it is relevant to each website, doing so degrades the piece’s quality. Instead, develop original material for every outreach.

3. Предоставьте образец своей работы: You wouldn’t apply for a position without submitting samples of your work. For site owners to understand what they are working with, you should be prepared with examples of your writing abilities before applying for a job via guest posting. Even better, you could supply the website you’re presenting with pertinent examples of your work.

У большинства владельцев блогов есть рекомендации для приглашенных авторов. Эти правила могут также включать иллюстрации типов сообщений, которые они приветствуют и отклоняют, а также требования к:

• Оригинальность концепции
• Голос блога и стиль написания
• Голос блога и стиль написания
• Рекомендации по внутренним ссылкам

If you provide examples of your work that currently adhere to these requirements, your chances of having your work accepted significantly increase.

Нет!

1. Будьте длинными: Site owners are busy and don’t have time to read an exceptionally lengthy email explaining how you found their blog and why you need this guest writing opportunity.

Используйте сочувствие и убеждение в рассылке по электронной почте, чтобы увеличить концентрацию внимания.

2. Обратитесь к нерелевантным сайтам: Relevance is essential for ranking better in Google. Backlinks from relevant websites let Google know what your site is about and give your content more authority.

Locating high-quality websites for guest writing will help you focus on better-linking chances and limit your outreach. Links to other websites should also make sense from a human perspective.

Write about subjects you are familiar with as well. Remember that blog writers are subject matter experts for the articles they publish. They can tell a topic hastily researched from a mile away. A superb blog article can be guaranteed if you concentrate on subjects you are already familiar with.

3. Продвижение страниц через ссылки: Blog owners are not advised to use promotional links from other websites, and this is crucial advice.

By posting informative and useful content, blog owners expand their audience. However, if they suddenly begin offering services that their audience is not yet prepared to read about, they might experience a decline in website traffic.

 Кроме того, использование большого количества партнерских ссылок может привести к тому, что вы будете выглядеть как спам.

Заключение

You must not ignore the essential role that guest blogging plays in content marketing. With the appropriate strategy, you can boost your site’s domain authority, drive more traffic, and raise brand awareness.

Having a team of skilled writers will help you concentrate more on leads and sales than just content production.

To be successful with your outreach for guest blogging, you must keep trying. Frequently, outreach for guest posts may get lost in a flood of emails or ignored by busy website owners.

Taking the actions described above may increase your chances of success and build beneficial relationships with website owners in your niche.

Know more insights here:

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