18 mejores comunidades de SEO y construcción de enlaces en 2025

Última actualización el 01/05/2025

La construcción de enlaces consiste en crear enlaces relevantes a un sitio web desde sitios web externos. Es el proceso de vincular otros sitios web a su sitio web.

La construcción de enlaces puede aumentar la cantidad de enlaces de alta calidad que conducen a un sitio web, lo que aumenta la posibilidad de que el sitio web ocupe un lugar destacado en los resultados de los motores de búsqueda. La construcción de enlaces es, además, una táctica de marketing comprobada para aumentar la percepción de la marca.

SEO a menudo construye vínculos éticos to drive referral traffic and enhance their site’s credibility and prestigio.

Why link-building matters?

Los algoritmos de Google están en constante evolución. Los vínculos de retroceso siguen siendo cruciales en la forma en que cada motor de búsqueda Determina qué sitios se posicionan para qué palabras clave.

Building links is one of the numerous tactics in search engine optimization (SEO), as links serve as a signal to Google that your site is a quality source deserving de citación. En consecuencia, los sitios con más vínculos de retroceso obtienen clasificaciones más altas. 

Marcos técnicos sólidos de SEO, contenido de alta calidad, effective on-page SEO, a seamless user experience, and strategic link-building can drive more natural (organic) traffic. Link-building involves collecting hyperlinks from other websites that link to yours. A hyperlink, also commonly referred to as a link, is a means for users to navigate between different pages on the Internet.

Los motores de búsqueda utilizan estos hipervínculos para rastrear Internet. Rastrearán los vínculos entre las distintas páginas de su sitio web y también rastrearán los vínculos entre todos los sitios web.

Link-Building and SEO Communities

Dado que la construcción de enlaces es a key component of digital marketing, Comunidades de construcción de enlaces en línea para grupos profesionales. se han vuelto cada vez más populares. Online platforms like Reddit, Slack, and Zoom have made building and maintaining digital marketing communities easy.

Sin embargo, Slack es una de las plataformas más populares y destacadas para reunir a profesionales del marketing digital y la construcción de enlaces. 

Slack es una aplicación de mensajería muy intuitiva que hace que crear y mantener una comunidad sea accesible. Comunidades de construcción de enlaces de Slack Puede tener diferentes canales y recursos anclados.

En Slack, puedes interactuar con varios equipos de la misma o diferentes comunidades, colaborar en proyectos y más. 

Si usted es un Profesional de SEO y quieres conocer a creadores de enlaces en tu sector, encontrarás nuestra lista de SEO y construcción de enlaces comunidades Slack muy interesante.

1. Comunidad de Marketing Lad Slack

Marketing Lad Slack SEO Link-Building Comunidad floja is an invite-only community developed by Shahid Shahmiri. It is precisely for discussions, guest posting, link opportunities, and blog sharing to enhance the growth of its members and bring them together. It was established in July 2021 as a platform for open idea exchange.

People worldwide have joined to share their thoughts on digital marketing, growth, tips, and trends. There is a channel for members to advance one another’s content for introductions, promotions, updates, SEO, and more. If you are a beginner in SEO and want the right direction for your website to improve its efficiency, it is well worth joining.

At Marketing Lad, we used to face many challenges, such as encountering fake profiles and spammers while working on building links for our brands. We decided to take this initiative where we can come together with the brands we previously collaborated with and that’s how we created a Slack community for constructores de enlaces genuinos. 

Unirse a la comunidad es muy fácil a menos que sea un spammer.

Inscríbete aquí: https://marketinglad.io/link-building-slack-community/

2. #Enlaces de retroceso

#Backlinks is a free-to-join community of professional digital marketers dedicated to link-building. It primarily focuses on discussions and information for obtaining backlinks and effective content marketing. Members share new trends and articles about the most reliable methods for both areas of online marketing. They also share content ideas and new opportunities they find for guest posts with one another.

Hay tres canales para mantener separados los diferentes tipos de discusiones. Uno es para conversaciones generales, aleatorias y de publicaciones de invitados. Luego, existen canales más pequeños para que diversas empresas compartan conocimientos específicos de la industria.

Guest posting is typically the central area of focus, generating the most discussion among members. The main channel features a link to a live Google spreadsheet that includes guest posting opportunities. By sharing guest posts, you can foster relationships and capitalize on opportunities within the Slack community.

Inscríbete aquí: https://brainspin.typeform.com/to/EC0vg7

 3. Genios en línea

OnlineGeniuses was founded by David Markovich, a gem in the digital marketing field, who brings other experts together. It is a free community that originated as a Skype chat group. Its membership has since expanded to include digital marketers, SEO specialists, and Profesionales de TI.

Incluye debates sobre todos los temas imaginables relacionados con la profesión. Los participantes pueden compartir aprensiones y tendencias o ayudarse unos a otros a encontrar trabajos y oportunidades de establecer contactos.

Experts such as Gary Vaynerchuk, Rand Fishkin, and Dmitry Gerasimenko regularly host live events and Q&A sessions for members across the United States.

OnlineGeniuses truly is a community in almost every sense of the word. It’s lasted because quality is assured. Every member who signs up undergoes a review process before being accepted into the group.

Inscríbete aquí: https://onlinegeniuses.com/sign-up/

4. Hacks de crecimiento de CRO

CRO Growth Hacks es una comunidad de Slack específicamente para discutir tácticas de marketing digital. Debates sobre trucos de optimización de la tasa de conversión que mejoran el crecimiento utilizando técnicas como CRO, SEM, SEO, correo electrónico, estrategia comercial y mucho más.

It was established as a community by a group of like-minded peers to exchange ideas and advice openly. There is also a channel for posting open jobs for individuals working within the field, as well as regular Q&A sessions and giveaways for members.

En caso contrario, los canales se separan en diferentes secciones o estrategias de conversión. Hay canales para redes sociales, SEO, chatbots y más. Si se une, podrá aprender nuevas técnicas para generar más conversiones en línea a través de diferentes medios.

They also have a channel for members to promote their businesses, blogs, videos, etc. You can also look for networking opportunities with other members or offer them yours. Members can host or join webinars and meetings with each other or share insights in regular chats.

You can quickly acquire valuable link-building links using their dedicated channel #enlace-compartir-blogueros-invitados.

This is an exclusive group; you can submit your request for review to join. Submissions are reviewed within one to two weeks. If you are a good fit for the community, you will receive information, but they may not notify you if you are not.

Inscríbete aquí: https://www.ometrics.com/cro-growth-hacks/

5. Tribus creativas

It is a paid Slack community with a one-time entry fee of $27. Its origin is similar to Buffer. CreativeTribes.co, a digital marketing company, founded this. The discussions focused on SEO and digital marketing.

También incluye canales para emprendedores, startups y profesionales en los campos de:

• Analistas de datos
• Diseñadores
• Desarrollo web
• Escritores

Los miembros también pueden participar en sesiones periódicas de preguntas y respuestas con especialistas de la industria dentro de la comunidad de Slack. También pueden compartir nuevos podcasts y artículos para promover el crecimiento profesional de cada uno.

Inscríbete aquí: https://creativetribes.co/slack/#join

6. Tráfico de tanques de pensamiento

Esta comunidad floja, Conocido como Grupo de expertos sobre tráfico (TTT), fue fundada por Ian Howells, Nick Eubanks y Matthew Barby. Los tres tienen experiencia en SEO y crearon TTT para compartir sus conocimientos y experiencia con otros profesionales de SEO.

To join the community, you must pay; there are two different price levels, depending on whether you want to participate in discussions, learn, or both. You can access hundreds of hours of videos and gain access to training connections and private webinars with other experts.

Si eres principiante en SEO o quieres consejos para mejorar tus habilidades, la entrada vale la pena el precio. Ya sea que te unas solo brevemente para poner tus cimientos en la dirección correcta, obtendrás lo que deseas en tan solo unos meses.

Inscríbete aquí:  https://trafficthinktank.com/

7. Charla de vendedores

Marketers Chat is another Slack marketing community created by Syed Irfaq, who is the founder and CEO of Lukonet; it’s an Accredited Professional Company specializing in displaying ads, PPC, search engine marketing (SEM), and campaign analytics by using Bing Ads. He was motivated by what he perceived as a persistent issue in communication between internet marketers and their affiliates.

There were already some groups on forums and other chats, but to Irfaq, they weren’t organized properly. Slack was more suitable for the discussions that a community of digital marketers and their affiliates could have.

He created various channels specifically to organize discussions for appropriate topics, including:

• Blogging y marketing de contenidos
• Herramientas de marketing
• Publicidad PPC
• Social media marketing
• SEO

Professionals and experts enjoy sharing tactics and experiences to help one another grow. With over 3,300 members, there are always lively discussions on a wide range of topics daily. Like other communities, there are channels to promote your work, share news, and look for jobs.

Regístrese aquí: https://slofile.com/slack/marketer

8. DESLIZAR ARCHIVOS

Corey Haines, one of the most well-known marketers on X, started the Swipe Files community. The community includes many templates, swipe files, and teardowns, and Corey explains why marketing examples are included. Additionally, there are regular events where you may network with other members.

Lo que debes saber es:

Audiencia: Marketers, emprendedores y freelancers.

Alto nivel de actividad

Unirse cuesta $99 al año.

Plataforma: Circle.so

Inscríbete aquí: https://www.swipefiles.com/membership#pricing

9. CURVA DE DEMANDA

Demand Curve, a business supported by Y Combinator, aids entrepreneurs with its biweekly newsletter, playbooks, and initiatives. Most skilled marketers in its free private Slack channel are founders or growth leads at internet firms like Microsoft and Zendesk.

The minds behind Demand Curve are specialists in their fields. Co-founders Justin Setzer and Neal O’Grady previously held growth roles at Grammarly and Segment, respectively. At the same time, founder Julian Shapiro is an active angel investor whose open-source work has been recognized in Forbes.

17 channels in the community focus on subjects like #analytics-and-data, #b2b, #product-and-marketing, and #fb-ig-ads. Although discussions can become rather technical, replies are frequently prompt and insightful, thanks to the well-organized environment, making it easy to look up information or receive assistance from the relevant people. Examples include talks on email newsletter sponsorships in #growth-strategy and inquiries on influencer marketing strategies in #ecom-and-influencers.

Inscríbete aquí: https://www.demandcurve.com/slack#join

10. MUJERES EN TECNOLOGÍA SEO (WTS)

Hoy en día, los foros en línea exclusivos para mujeres no son nada nuevo, pero en el mundo del marketing sí lo son. Cuando Areej Abu Ali fundó Women in Tech SEO (WTS) en 2019, rápidamente cerró esta brecha. WTS, como su nombre lo indica, intenta inspirar a las mujeres que trabajan en SEO técnico para que se apoyen entre sí, independientemente de su etapa profesional.

The official website offers users a wealth of materials, including blog entries, podcasts, and regular interviews with female business leaders. If you need a bit more assistance, though, try the Slack or Facebook group.

Los 24 canales de este último brindan a los usuarios soluciones a consultas particulares sobre temas que van desde #contenido-seo y #analítica hasta #técnico-seo, #esquema y #cms. Lo que aprecio del grupo es su entusiasmo por el intercambio de información y el uso de respuestas emoji para expresar apoyo. AbuAli, el creador del foro, proporciona con frecuencia anuncios y actualizaciones semanales sobre las charlas de WTSWorkshop, que son los hilos que reciben la mayor interacción.

Expect up to five postings daily on Facebook, with conversations focusing on SEO strategy, fundamental SEO techniques, and more technical topics, such as hreflang tags or Google Search Console.

Esporádicamente se publican ofertas de empleo e historias de éxito, y la comunidad es acogedora y alentadora. Para nosotros, eso es una ventaja.

Inscríbete aquí: https://www.facebook.com/groups/techseowomen/

11. r/mercadeo

Este subreddit es mi recurso de referencia para obtener consejos de marketing actuales, prácticos y fundamentales.

A diferencia de otros grupos, tener una cuenta de Reddit es el único requisito, lo que la hace más accesible para recibir comentarios sobre ideas de expertos o buscar orientación profesional para tener éxito como especialista en marketing.

With over 360,000 members, including business owners, agency workers, and seasoned or aspiring marketers, there is a wealth of knowledge to be gained, considering the range and depth of issues covered and the high level of community engagement. 

Aunque el material no está precisamente bien moderado, puede obtener rápidamente respuestas a consultas sobre diversos temas, incluidos SEO, planificación de medios, UX/UI y marketing de contenido y marca.

Inscríbete aquí: https://www.reddit.com/r/marketing/

12. LA REUNIÓN DE MARKETING

The Marketing Meetup (TMM) se fundó en 2016 cuando su creador, Joe Glover, realizó un evento informal con comida en una cafetería en Cambridge, Inglaterra. Glover se describe a sí mismo como un "interlocutor nervioso".

What began as a marketing gathering has evolved into a community of approximately 25,000 people. Its members are treated to weekly online events that have featured people like Harry Dry, the creator of Marketing Examples, and Catherine Newman, the Chief Marketing Officer at Manchester United.

Visite su comunidad de Facebook para charlas privadas adicionales sobre todos los temas relacionados con el marketing.

New and seasoned marketers discuss best practices, career trajectories, and various topics, including content marketing, brand development, email marketing, and business expansion. A monthly employment thread for those who want to hire one perk.

Inscríbete aquí: https://www.facebook.com/groups/themarketingmeetup/

13. GRUPO DE MARKETING DE DAVE GERHARDT

Therefore, Dave Gerhardt is considered a micro-influencer in the marketing industry. He oversaw the development of the conversational marketing platform Drift from its founding in 2015 until his return as Chief Branding Officer.

Naturalmente, se esperaría que un especialista en marketing experimentado fuera más allá y creara una marca en su nombre.

The DGMG Facebook group comprises a small but helpful community of paying members, many of whom work for companies such as Slack, TikTok, HubSpot, and others. So anticipate high-quality debates and sharings on everything from branding and social media to copy and content strategy, design (UI/UX), and suggestions for employment, marketing books, and tools.

Inscríbete aquí: https://www.facebook.com/groups/joindgmg

14. SUPERRUTA

Sabes que has encontrado algo que vale la pena cuando una comunidad de marketing incluye representantes de firmas tecnológicas reconocidas como Shopify, Udemy, Intercom y HubSpot.

It’s also no coincidence that Superpath was mentioned twice in replies to our CMO, Tim’s, tweet about suggestions for marketing communities.

Unlike most organizations on our list, Superpath specializes in content marketing and was founded by Jimmy Daly, a seasoned B2B SaaS industry veteran with extensive experience. I’m a huge supporter of entrepreneurs who consistently go above and beyond to participate in the communities they’ve developed. Daly achieves this by posting weekly updates on his activities, engaging in community conversations, and Superpath developments.

Además, es alentador y amable, y sus miembros brindan activamente comentarios específicos a especialistas en marketing novatos y experimentados.

The neighborhood has 20 channels. Given the technical nature of talks on channels like #seo-talk or #b2b-content-chat, that would sound excessive, but not in this case. The channels #writing-feedback, #watercooler, and #team-mgmt are also noteworthy; the latter includes team structure techniques and talent retention.

Inscríbete aquí: https://www.superpath.co/community

15. Gran SEO

The BigSEO Slack workspace originated from the same-named Reddit subreddit. When Steven Van Vessum suggested creating a Slack community to advance SEO discussions, he had no idea it would quickly grow to several hundred users. It’s a close-knit community where individuals can interact, form contacts, and develop professional ties.

Uno de los administradores, Mathew Carey, añadió varias declaraciones divertidas sobre Matt Cutts para dar la bienvenida a los usuarios cada vez que ingresan al canal. Allí la gente conoce gente y algunos incluso han creado negocios juntos.

Members debate various aspects of SEO and marketing in channels such as #business, #must-reads, #sitereview, #technical-seo, #tools, #analytics, #localseo, and others. The #jobs channel facilitates networking between employers and job seekers.

Inscríbete aquí: https://www.reddit.com/r/bigseo/

16. Crecimiento

Growmance inventor Ondrej Kubala established this Slack workplace. He initially intended to share his expertise with a group of like-minded individuals, engage in discussions on various subjects, and hold a few “mastermind” meetings with industry experts.

The workplace is fantastic due to its community. Numerous individuals worldwide have joined the channels to discuss their marketing and growth hacking strategies. On a “Help the Marketer Out” channel, they delve into one another’s ideas, share information, and assist each other with marketing their material.

Additionally, there are discussion channels for marketing, growth, and marketing books where people can share their favorite reads. The #job-offers channel is for individuals seeking marketing job opportunities.

Inscríbete aquí: https://slofile.com/slack/growmance

17. MEDIDA

Friends who met through the Web Analytics Association and mostly communicated via Twitter were the first members of the Measure Slack group. The group’s owner, Lee Isensee, opted to test Slack since Twitter conversations were unpleasant. Since then, more than 7,000 people have joined the group.

Slack Measure is entirely free. Everyone is welcome, regardless of experience level. Key channels (#measure, #lobby bar, #job postings, #conferences, etc.) that frequently serve as starting points for conversations are quickly presented to new users. Community owners generally follow this guideline to keep conversations more lively.

Numerous well-known industry leaders are always willing to discuss the channel or engage in direct messaging. Top contributors receive a personalized thank-you gift each year.

Inscríbete aquí: https://docs.google.com/forms/d/e/1FAIpQLSdyAxOcI8z1EEiJDW4sGln-1GK9eJV8Y86eljX-uSlole0Vtg/viewform?c=0&w=1

18. COMUNIDAD DE SOCIOS DE CRECIMIENTO

Growth Partners is an SEO group that differs from the others. Through their specialized collaboration approach, they focus exclusively on helping content-savvy teams acquire attention-grabbing links. Slack serves as the bridge that connects everyone. However, the members of this group adhere to a unique method that enables them to obtain additional backlinks using a “get what you give” paradigm, making it very much an output-driven group.

The Growth Partners team handles the time-consuming aspects of working with others, enabling members to nearly quadruple their link-building productivity with ease.

The community is private and utilizes a qualifying call system to ensure that potential new members meet the highest level of participation standards.

Inscríbete aquí: https://growthpartners.online/gp-membership

Conclusión

You can find many excellent link-building communities on Slack for digital marketers. These communities have thousands of members seeking actionable advice and collaborations with like-minded professionals and beginners across every aspect of their work. 

Desde consejos sencillos, debates y recomendaciones hasta recursos como sesiones de preguntas y respuestas, trabajos, trabajos independientes y oportunidades de networking para retribuir, compartir experiencias y recibir comentarios sobre estas comunidades.

You can find guidance for marketing in specific industries, countries, or multiple areas of digital marketing. You’ll communicate with peers with similar experience levels or seek advice from leading experts in your field.

No solo eso, sino que no encontrará recursos más valiosos para sus intereses en ningún otro lugar.

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