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Unlocking Customer Insight: Key to Understanding Preferences
27/09/2023

Unlocking Customer Insight: Key to Understanding Preferences

MDPs consolidate data from owned, earned, and paid channels, offering brands a unified, comprehensive view of their marketing landscape.  These...
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Debunking Gen Z Marketing Myths: Wisdom from Thinkers
25/09/2023

Debunking Gen Z Marketing Myths: Wisdom from Thinkers

Marketers worldwide have been captivated by Gen Z's social media consumption habits. Yet, numerous misconceptions have been constraining the marketing...
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Unlocking Success: Audience Insights in Media StrategyUnlocking Success: Audience Insights in Media Strategy
18/09/2023

Unlocking Success: Audience Insights in Media Strategy

When considering audience segmentation, it's essential to recognize that demographics alone cannot provide a comprehensive understanding of a target audience. ...
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