The Client
Amex Global Business Travel (Amex GBT) is a corporate travel management platform serving businesses worldwide, offering booking tools, traveler support, and expense-management solutions for organizations that need to manage travel at scale. As a site operating in a competitive, high-authority space, sustained growth depends on a strong, continuously expanding backlink profile.
The Goal
Amex GBT needed to strengthen its off-page SEO foundation, growing referring domains and overall link equity to support its Domain Rating and long-term organic visibility in a market where authority and trust signals are critical ranking factors.
Our Approach
Over a focused 6-month window in 2022, our team ran a link-building campaign built on white-hat outreach and relationship-driven acquisition, securing placements from relevant, quality domains rather than chasing volume alone. The objective was straightforward: build a meaningful base of durable, high-quality backlinks that would compound in value over time.
The Result: 200+ Backlinks in 6 Months
In just six months, the campaign delivered 200+ new backlinks, directly contributing to the site's growth in referring domains and its Domain Rating trajectory.
Domain Rating: Held at 74 through late 2022, climbing to 75 by April 2023 as new links matured and were indexed.
Organic Traffic: Grew from roughly 22,300 monthly visits in December 2022 to nearly 50,000 by April 2023, more than doubling in the months following the campaign.
The Long-Term Picture
Backlink campaigns are a compounding asset, and Amex GBT's profile today reflects that. As of August 2026, the domain shows:
This engagement was completed as an outsourced project for another agency. We're sharing it here as a case study to illustrate the kind of link-building results our team can deliver, not as a direct client testimonial from Amex GBT.