How to Find Backlinks to a Website on Google For Free?

Последнее обновление: 14

Backlinks are one of the most potent signals search engines use to determine a website’s relevance, authority, and trustworthiness.

Проще говоря, Обратных is a hyperlink from one website that points to another — and in the world of SEO, each backlink can be seen as a vote of confidence in your content.

Whether you’re analyzing your website or checking out the competition, understanding where backlinks come from can help you improve your search rankings, create better content, and strengthen your стратегия построения ссылок.

If you’ve ever wondered how to find backlinks to a website on Google, this guide walks you through step-by-step methods — free Google search techniques and Инструменты SEO that make backlink analysis much more manageable.

Whether you’re an SEO beginner or a digital marketing pro, you’ll find practical tips to uncover any website’s backlink profile.

Основные выводы

• Обратные ссылки are crucial for SEO — they signal authority and trust to search engines.
• You can find backlinks using Операторы поиска Google, Google Alerts и Инструменты SEO like Ahrefs or Ubersuggest.
• Google’s native tools offer limited backlink data but are still valid for quick checks.
• For a more complete picture, third-party tools provide detailed backlink profiles for any website, including competitors.
• Это руководство проведет вас через пошаговые методы on how to find backlinks to a website on Google и за его пределами.

“Finding backlinks to any website on Google doesn’t have to cost a penny—just use smart search operators like site:, link: или "example.com" in quotes to uncover where your links live and how others are mentioning you online.” – Jacob from Juillet Marketing.

What Are Backlinks and Why Do They Matter for SEO?

A Обратных is a hyperlink from one website to a page on another website. In the eyes of search engines like Google, backlinks act as вотумы доверия-больше качественные обратные ссылки a page has, the more trustworthy and valuable it appears.

Backlinks are a significant part of Google’s original PageRank algorithm and continue to be one of the top-ranking factors today. But it’s not just about quantity — quality, relevance, and diversity of your backlinks matter even more.

Here’s why backlinks are essential for SEO:

• Улучшить рейтинг в поисковых системах – Pages with firm backlink profiles often outrank competitors.
• Движение реферального трафика – A backlink on a high-traffic site can send visitors directly to your content.
• Boost authority and trust – Earning links from reputable domains increases your site’s credibility.
• Помогите Google найти ваш контент – Backlinks help search engines crawl and index your pages faster.

In short, if you want your website to rank higher on Google, you need to understand how backlinks work — and more importantly, how to find and analyze их.

How to Find Backlinks to a Website on Google (Free Methods)?

If you’re looking for a no-cost way to check backlinks, Google offers simple (but limited) tricks. While these methods won’t give you a complete backlink profile, they’re a great starting point — especially if you’re just getting started with SEO.

And yes, these methods work for checking your and конкурента веб-сайтов.

1. Use the link: Search Operator (Limited but Quick)

Google used to support the link: search operator in finding pages that link to a specific URL. You can try it like this:

bashКопироватьИзменитьlink:example.com

This tells Google to return pages that link to example.com.

Примечание: Google has dramatically reduced support for this operator so that it won’t show a comprehensive list, but it may still reveal some linking pages.

2. Use Advanced Google Search Queries

You can use a combination of Google search tricks в найти обратные ссылки or mentions of a domain or URL manually.

Try these formats:

• "example.com" -site:example.com
  → Finds pages that mention “example.com” but aren’t on the site itself (potential backlinks)
• "example.com" + "guest post"
  → Finds guest posts that may include backlinks to the domain
• "example.com" + "cited from" or "example.com" + "source"
  → Helpful for discovering citations or content links

These queries can surface backlinks or give clues about where your site is being mentioned online, especially on blogs, forums, or industry pages.

3. Set Up Google Alerts for Your Brand or Domain

Google Alerts is a free tool that notifies you when your brand, domain, or chosen keyword is mentioned online.

Как это можно использовать:

1. Перейдите на Google Alerts
2. Enter your domain like: example.com
3. Choose how often you want updates

Пока это не гарантия every alert is a backlink, it helps you spot new mentions, many of which will include links. It’s also a great way to monitor unlinked mentions you can follow up on.

Better Alternatives to Google for Backlink Discovery (Free + Paid Tools)

While Google search gives you a few basic methods, it doesn’t show a complete list of backlinks — even for your site. Using third-party tools is essential if you’re serious about SEO or link-building.

Check out Link-Building Statistics 2025

Вот некоторые из best tools to find backlinks to a website, whether it’s yours or a competitor’s:

1. Ahrefs Free Backlink Checker

Ahrefs offers a free version of its powerful backlink analysis tool. Just enter any domain or URL, and you’ll get:

• Top 100 backlinks to the site
• Количество ссылающихся доменов
• Anchor text data
• URL rating (UR) and domain rating (DR)

It’s one of the most accurate tools out there, and it’s perfect for a quick overview.

Pro Tip: The paid version lets you dig deeper, export data, and monitor your link profile over time.

2. Ubersuggest (by Neil Patel)

Ubersuggest is a beginner-friendly SEO tool that offers backlink data under its бесплатный план (with limited daily searches).

Особенности включают в себя:

• Общее количество обратных ссылок и ссылающихся доменов
• Page and domain authority metrics
• Backlink timeline graphs
• Competitor backlink analysis

Great for small businesses or bloggers looking for an affordable alternative.

3. SEMrush Backlink Analytics

SEMrush is another premium SEO suite known for its backlink capabilities. With its Аналитика обратных ссылок tool, you can:

• View total backlinks and referring domains
• Filter by country, domain type, and anchor text
• Check follow vs nofollow ratios
• Compare backlink profiles with competitors

SEMrush also offers a Аудит обратных ссылок tool to help clean up toxic links.

If you’re wondering how to find backlinks to a website on Google and beyond, SEMrush provides the depth you won’t get from search operators alone.

4. Обозреватель ссылок Moz

Moz Link Explorer provides backlink data and domain authority metrics. You’ll get:

• Входящие ссылки
• Связывание доменов
• Оценка спама
• Anchor text usage

Moz is a great option to understand your site’s link equity or analyze a competitor’s backlink strength.

Check out our detailed comparison of Ahrefs Vs Moz

Comparison Table: How to Find Backlinks to a Website (Google vs Tools)

Способ доставки	Бесплатно / Платно	Что это показывает	Best For	ограничения
link:example.com Google Operator	Бесплатный доступ	A few linking pages	Быстрые проверки	Minimal results; no anchor/context info
Advanced Google Search Queries	Бесплатный доступ	Mentions that may include backlinks	Finding guest posts, citations	Ручной, трудоемкий
Google Alerts	Бесплатный доступ	New mentions of your site or brand	Tracking brand + possible backlinks	Doesn’t always show links; it’s alert-based only
Ahrefs Free Backlink Checker	Бесплатный доступ	Top 100 backlinks, anchor text, DR/UR	Quick overview of any website	Limited access without subscription
Google Search Console (your site only)	Бесплатный доступ	Verified backlinks, top linking sites/pages	Site owners wanting verified data	Doesn’t show competitor backlinks
Ubersuggest	Freemium	Total backlinks, referring domains, overview	Beginners and budget-conscious SEOs	Limited daily searches without a paid plan
SEMrush / Ahrefs / Moz (Paid Tools)	оплату	Complete backlink profile, filters, metrics	In-depth SEO and competitive analysis	Subscription needed; learning curve for beginners

How to Find Backlinks to a Competitor’s Website on Google?

Analyzing your competitors’ backlinks is one of the smartest ways to improve your SEO стратегии. When you understand where their links are coming from, you can find new opportunities to earn similar or even better ones.

Если вы искали how to find backlinks to a website on Google, the good news is that the same techniques work just as well for анализ конкурентов.

Вот как это сделать:

1. Используйте операторы поиска Google

Start with a few smart search queries to manually surface backlinks or mentions of your competitors:

• "competitor.com" -site:competitor.com
  → Finds web pages mentioning their domain — some of these will include links
• "competitor.com" + "guest post"
  → Helps you identify blogs where they’ve contributed content (you could pitch the same ones)
• "competitor.com" + "review"
  → Can uncover product с отзывами, influencer mentions, or affiliate partnerships

These don’t give the complete backlink list, but they reveal link patterns and give you ideas for outreach.

2. Analyze Competitor Backlinks Using Tools

To go deeper, plug your competitor’s domain into tools like:

• Ahrefs – View their top referring domains, best-performing pages, and recent backlinks
• SEMRush – Filter competitor links by authority, region, anchor text, or link type
• Ubersuggest – Get a snapshot of their backlink volume and referring sources
• Млн. унций – Discover linking domains and spam risk for competitor links

Pro Tip: Use the “Link Intersect” feature (in Ahrefs or SEMrush) to find domains linking to your competitors — but not to you. That’s your opportunity gap.

3. Build a Competitor Backlink Strategy

Once you’ve gathered backlink data:

• Create a list of the top referring domains to your competitors
• Identify content types earning them the most links (guides, tools, blog posts, etc.)
• Reach out to similar sites or directories to request a backlink or guest post
• Improve or replicate similar content and promote it to the same sources

This approach not only helps you find backlinks to a competitor’s website using Google, но также позволяет вам reverse engineer their link-building success.

Pro Tips for Backlink Analysis and Strategy

Finding backlinks is just the beginning — the real value comes from knowing how to analyze them and turn that data into an actionable SEO strategy. Whether you’re checking your site or spying on your competitors, here are some expert tips to help you get more out of your backlink analysis.

1. Ставьте качество выше количества.

Not all backlinks are created equal. A single link from a high-authority, relevant website can be more valuable than dozens from low-quality sources. When analyzing backlinks, focus on:

• Владелец домена (DA) or Рейтинг домена (DR)
• Relevance to your niche or industry
• Placement of the link (within content vs footer/sidebar)
• Dofollow vs nofollow status

Tip: Use filters in tools like Ahrefs or SEMrush to isolate high-DR links and weed out spammy sources.

2. Monitor Anchor Text Diversity

Anchor text — the clickable text of a backlink — gives search engines context about your content. But over-optimization (using the same exact-match keyword repeatedly) can trigger red flags.

Keep your anchor profile natural and varied, в том числе:

• Branded terms (e.g. “YourBrand”)
• Generic terms (e.g., “click here”, “this site”)
• Partial match or related keywords
• Naked URLs (e.g., https://yourdomain.com)

3. Identify and Reclaim Lost or Broken Backlinks

Sometimes, backlinks to your site disappear due to:

• The linking page is being deleted
• A change in URL structure
• Site migrations or redirects

Use Ahrefs or SEMrush to find lost or broken backlinks and reclaim them by:

• Reaching out to the linking site with a corrected URL
• Setting up 301 redirects on your site if the target page has changed

4. Keep an Eye on Link Velocity

Скорость ссылки refers to how quickly your site is gaining or losing backlinks. A sudden spike or drop может указывать:

• Successful link-building efforts
• Content going viral
• A spammy link attack
• Lost links from deleted or expired pages

Regularly monitor your backlink growth to ensure it looks natural and consistent.

Uncover more insights: Скорость ссылок: как быстро следует создавать обратные ссылки?

5. Track New Referring Domains Over Time

More referring domains = more trust in the eyes of Google.

Set a goal to consistently earn links from new, diverse domains, rather than getting dozens from the same source. Tools like Ahrefs and Moz allow you to track this metric easily.

Часто задаваемые вопросы

Заключение

Learning how to find backlinks to a website on Google is valuable whether you’re doing competitive analysis, tracking your SEO performance, or just getting started with построение связи.

From basic Google search operators to powerful tools like Ahrefs, SEMrush, and Moz, there are plenty of ways to uncover who’s linking to you — and your competitors. Just remember: it’s not about chasing raw numbers.

Речь идет о построении diverse, high-quality backlink profile that boosts your rankings, drives traffic, and builds long-term authority.

Need Help With Backlink Strategy or SEO?

We’ve got you covered if you’re unsure where to start or don’t have time to dig through backlink data and pitch websites.

Закажите бесплатный звонок сегодня and let us help you build a clean, robust backlink profile that moves the needle.

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