Link Velocity: How Quickly Should You Develop Backlinks?

So, let’s talk about something that may make or break your website’s search engine performance: link velocity. It all depends on how quickly you can get those valuable backlinks, which work as positive feedback for your site in the eyes of Google and other search engines.

Just like a master artist carefully designing an exquisite piece of jewelry, you must carefully evaluate the pace at which you acquire and set these valuable links to ensure a harmonious balance that highlights their brightness without overpowering or detracting from the overall composition.

Acquire backlinks too quickly, overwhelming your online presence with an unexpected surge of new links, and you risk alarming the attentive algorithms that regulate search engine results. This strategy can result in penalties and a loss of hard-earned success, hurting the same authority you tried to build.

Yet, an overly cautious, slow pace of link acquisition may be just as damaging, leaving your online efforts dull and muted, overshadowed by your competition’s aggressive, link-rich displays. 

So, how can you master the art of link velocity, efficiently building a tapestry of backlinks that dazzles and delights while raising your online presence to new heights of exposure and prestige?

That is the question we will explore in this detailed guide.

What is Link Velocity?

Link velocity in SEO refers to the rate at which a website or page acquires backlinks. It is commonly expressed as links per month or referring domains per month.

It’s worth mentioning that if you start building up too many backlinks too rapidly, Google and the company may become concerned. They might assume you’re attempting to trick the system by using unethical link-building strategies such as paying for links or developing a hidden blog network. This is not an ideal look.

On the other side, If your link acquisition is slow, you will have trouble establishing traction and visibility for your site. It’s all about hitting the sweet spot for link velocity – an ongoing flow of quality backlinks that makes your site appear trustworthy without raising red flags.

Avoid extremes, too quickly may look unnatural, while too sluggish can hinder your growth. Balance is important while navigating the SEO harmony of link building.

Is Link Velocity Important For SEO?

Yes, link velocity is truly important in SEO; it may make or break your search engine success.

You know that when you’re trying to be in shape, you can’t simply do one extremely hard workout and then nothing for months, right?

Real outcomes need constant, continuous progress.

Link building for your website is the same thing. Search engines like Google like to see consistent fresh, high-quality backlinks over time. It indicates that your site is growing in impact and significance consistently and naturally.

If you suddenly receive an inflow of new backlinks, Google will be doubtful.

Did you just pay someone to send out an ocean of spammy links?

That is considered a “black hat” activity and can result in severe penalties.

On the other hand, if your Link Velocity is too slow, you may miss out on moving up the search engine rankings. It’s like going at a snail’s pace when you might be blazing down the highway.

It’s all about finding the right balance between link velocity (not too fast nor too slow) to keep your website’s SEO engine working smoothly and your ranks rising.

What Does Google Say About Link Velocity?

Matt Cutts, former leader of Google’s webspam division, states that when it comes to link building,

It is more important to consider the velocity than the absolute amount of links heading to your site. Velocity is quite important. Because Forbes has such high authority, receiving a link from them will place you considerably higher in our rankings than 100 links from Dog O’ Blog.”

The real focus is on how rapidly those links are gained.

As long as you maintain a decent link velocity growth rate, the faster you gain quality links, the more useful they can (or will) be.

And, in most cases, having more quality inbound links flowing in over time gives sites a greater SEO boost than having fewer inbound links, but you must also have a limiter or governor in place.

Google makes the following recommendations regarding the ideal amount of new links:

  • Anchor text leading back to your domain should not show on more than 20% of all referring domains every month. 
  • The ratio of external and internal link text going back to your website should not be greater than 4 to 1. If the ratio is 10 to 1 or higher, you may wish to lower the link velocity.

As previously stated, having too many artificial links referring to the same page may be considered manipulation. This is because these links are most likely pointing to many websites to boost search engine rankings.

What Should You Do & Avoid to Improve Link Velocity?

Link velocity evaluates your backlink success rate and quality, hence you must constantly enhance link velocities. And you must understand what influences link velocity, whether favorably or adversely. So, let’s take a look at what you should and shouldn’t do to boost your link velocity.

a. Improve Link Quality

Having high-quality and trustworthy backlinks will help your SEO rankings. You should continue to work on obtaining high-quality backlinks.

b. Increase Link Diversity

Having links from a range of sources shows search engines that the website is credible. So you’ll need to get backlinks from various sources.

c. Improve Link Relevancy

Try to gain links from a website that is related to your content. 

d. Stop Link Spamming

Obtaining backlinks from low-quality websites too rapidly will hurt your results. So, you should prevent link spamming.

e. Avoid Link Saturation

Too many backlinks in a short period are considered suspicious by Google. So, you should also prevent link saturation. 

The Ideal Link Velocity: How Fast or Slow Should You Go?

There is no one-size-fits-all solution regarding the best link velocity for your website. It’s similar to asking, “How fast should a car go?”

Well, it all depends on the road, the weather, and the destination. Similarly, the rate at which you should generate backlinks is determined by many criteria specific to your website and niche.

  • No Universal Formula: There is no universal formula for link velocity since the idea is not uniform. What works great for one website may not be suitable for another. As a result, the key is to customize your strategy to your situation.
  • Analyse Top-Ranking Pages: One useful method is to look at the pages that rank highest for your chosen keywords. These are the websites that have already mastered SEO in your niche. Examine the connection velocity. How quickly are they building backlinks? This can be used as a standard for your work.
  • Compete with Competitors: It’s not about being the quickest, but about keeping up with the competition. If top-ranking pages receive 10 quality backlinks every month, going for 100 in one week is not the ideal strategy. Your link velocity should be consistent with what’s typical and healthy in your industry.
  • Innovative development: In general, a consistent and progressive link development pattern is safer. It’s like building a home brick by brick rather than attempting to erect the whole structure overnight. Aim for steady growth, even if it is not lightning-fast.
  • Focus on Quality: Keep in mind that it’s not only about speed; it’s also about backlink quality. A single high-quality, authoritative link may surpass a large number of low-quality links.
  • Stay Organic: Organic growth is important. Instead of purchasing links or participating in illegal activities, focus on providing great content that naturally draws backlinks. It’s an ethical and economic method. 

As a general guideline, most SEO professionals suggest aiming for a 10-15% monthly increase in new linking domains. Any more than that, and you may need to apply the brakes. Any less and you’ll want to ramp up your link-building efforts.

Of course, this varies depending on your business, the age of your site, current authority, and other variables. For example, a fresh new site in a highly competitive market may need to be more aggressive from the start.

The goal is to regularly evaluate the link’s velocity using tools, make any changes, and maintain everything appearing as natural and sustainable as possible. 

The Impact of Unnatural or Rapid Link Acquisition

Imagine you recently launched a fresh new restaurant in town. You’ve worked hard to perfect your cuisine, recruited an excellent staff, and established a warm, inviting atmosphere, and now your restaurant is suddenly SLAMMED – every table is full, and there’s a queue out the door and around the block.

Like full of awesome! Right?

Well, when search engines like Google identify a website gaining backlinks in an overly aggressive or artificial manner, they may experience a similar reaction.

If your site suddenly receives a rush of new backlinks in a short period, Google will be thinking, “Hey, hang on – something fishy is going on here.” It screams black-hat methods like buying links, joining private blog networks, or using automated software.

Even if you gained these links legally, the sudden upsurge is inconsistent with how authority and popularity build naturally on the internet. It appears manipulative as if you’re trying to cheat the system.

So what happens now?

At best, Google will just ignore or discount the forged inbound links. However, in many cases, they will impose an intense human penalty or algorithmic filter, which can destroy your search ranks and exposure.

On the other hand, if your link acquisition is slow or completely stagnant for a long period, you will not build any true authority or momentum. It’s like you’re constantly lying on the sofa in your relationship, never making deeper connections.

The ideal is a smooth, consistent link velocity over time that makes your website’s increasing popularity and impact seem completely natural and earned, rather than forced or artificially inflated. Think of it as the slow method of creating real connection and confidence.

How to Check Link Velocity for Your Website?

Your website’s link velocity may be easily checked with SEO tools such as Ahrefs or SEMrush. Here, we’ll learn how to use SEMrush to calculate your link velocity.

Follow the step-by-step instructions to determine your website’s backlink velocity.

Step 1: Go to SEMrush’s ‘Backlink Analytics’ tab

First, log in to SEMrush and go to the ‘Backlink Analytics’ tab. There will be options for entering your website link.

Step 2: Enter your website’s URL

Now, enter your website’s URL there. After using the ‘Analyse’ button, it will begin analyzing your website’s backlink details. 

Step 3: Check the Link Velocity

Now, SEMrush will provide a full report for you. There, you may learn about referring domains, backlinks, and link velocity patterns. This is how to simply check your website’s link velocity using SEMrush. 

Maximizing Link Velocity: A Strategic Approach

In the world of SEO, increasing your link velocity is similar to walking a tightrope. You want to raise it, but you must do so carefully. Here’s how to attain that balance.

Tips for Safely Increasing Link Velocity:

a. Quality Over Quantity

The golden guideline is to put quality first. Obtaining a few high-quality backlinks is preferable to acquiring a large number of low-quality ones. Concentrate on websites with authority and relevance to your field.

b. Content Changes

Regularly upgrading your website’s content might automatically bring in new backlinks. It not only keeps your content current, but it also encourages people to link to your useful resources.

c. Participate in Broken Link Building

Discovered a website with broken links?

Contact the site’s owner and advise replacing such links with yours if they are relevant. Broken link construction is a win-win method that may increase your link velocity securely.


The rate at which you create backlinks, known as link velocity, is a complex part of your SEO strategy. While maintaining a consistent flow of quality backlinks is important for increasing your website’s authority and ranks.

It is also important to prioritize quality over quantity and ensure that your link-building activities are natural and sustainable. By addressing link velocity properly, you can boost your website’s SEO without falling off the rope. 


1. What exactly is link velocity?

Link velocity refers to the rate at which you obtain new backlinks pointing to your website. It’s all about the rate at which links expand over time.

2.  What makes a “safe” link velocity?

 Most experts suggest aiming for a 10-15% monthly increase in new connecting domains/root domains as a suitable benchmark. Anything much higher may be risky.

3. Do links from high authority sites affect velocity differently?

Search engines prioritize quality over quantity. One or two backlinks from highly authoritative, relevant sites can safely move the needle further than an abundance of lower-quality links.

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