High-quality backlinks that point to your website are one of the most important elements of your search ranking. When other high-quality websites link to a website, it sends a positive signal to the search engine crawler that the linked website is worthwhile and useful. All of these elements help enhance the search ranking of the linked websites.
Therefore, if you want your website to appear on search engine results pages, you need a strategy to build high-quality backlinks for your website.
There is no easy and quick trick to get the link back to your website. However, when combined, there are a number of techniques that can help websites get high-quality backlinks and improve visibility in search results.
The concepts called “Authority” and “Rating”
Moz, an SEO enterprise has developed a ranking system called “Domain authority”. It ranks websites on a scale of 1-100. The higher the ranking, the more pleasing your domain authority.
For instance, Facebook and Amazon have an extremely high DA score of 96.
Similarly, the Ahrefs “Domain Rating” system is also based on a score between 1-100 but is regarded as more accurate than the Moz Domain Authority.
How Google or any other search engine Judges Link Quality
Let me tell you that all backlinks are not equivalent.
Links are a sign of trust for Google!
Google trusts links that arrive from reputable, trusted, and well-established websites.
This lets Google weigh links because it cannot simply treat all incoming links as equal.
In simpler words, it means that if you have a link coming from an e-commerce website that has a good domain rating, it will be more effective as compared to a link coming from a local restaurant’s website with a less domain rating.
Google will rank those websites higher which have backlinks coming from top websites. It is due to the complex algorithm which is being used to communicate “this website is trusted and you should present it in a higher position in search results”.
How to get High-quality backlinks?
It is extremely difficult to get high authority links which is why legit link building agencies will charge high service fees. Before deciding which strategy to try, it’s a good idea to research the best link-building services.
With a single contextual backlink of high quality, you can boost your website’s domain rating (DR), improve your SEO, and generate more organic traffic.
High authority backlinks are an impulsively smart way to rank high on search engines. In fact, according to the data, websites without links are unlikely to be ranked by Google.
Many companies pay the highest amount to get a single link on the top websites for the exclusive power that comes with it. Yes, one single link can take your metrics to a whole new arena.
However, not all companies can buy backlinks, and to be honest, it is a good idea to avoid them.
So, how do you get high-quality backlinks from reliable sites?
Create Quality Content That Outperforms the Competition
The first step in surpassing the websites on page one includes analyzing what is already ranking and then improving upon them. We don’t say to copy what you notice but instead transcend them.
Which keywords do you see they use? What sort of importance do they offer? Who is linking? Which questions do they answer and Which don’t?
Content such as comprehensive guides is long and provides multiple resources, which makes it a very good performer for search engines. While Google favors the average post to be about 2,000 words, however, long guides can be up to 5,000 words and can be an easy resource to get started with a topic.
You need to create content that is better than you find and exceeds user expectations. If you meet your readers’ needs, they won’t have to go anywhere else.
If you offer high quality and more information, more likely you are to be considered a valuable, link-worthy resource by a high authority website.
Write Guest posts
This old advice will continue to apply as long as the writer continues to provide valuable content. However, there is a convenient way to do this.
-Don’t pitch the Wrong Sites: You can easily find sites that will accept guest posts, recommend a topic, write content, and get links. But if that site doesn’t have a sounder DR, it won’t serve well for your site. Of course, you get the link, but it doesn’t provide your site with the lift that a high DR site does, which means you are putting a lot of effort for a little reward.
-Pitch must be high-quality: Websites with high DR receive countless guest post pitches every day, so if they find your pitch, open it and read it, you should be better at first. Webmasters look for posts that add value and complement the existing content on their websites. You need to be relevant and very specific about what you want to write and how it benefits them. If you want to get attention, you better impress! Be informative and direct.
And when you’ve successfully introduced your content to a site that has 80+ DA, but the content is fluffy (but still published), offers little value to the readers, then you’re not creating more interest and traffic to your website.
Guest posting is a comfortable way to get a link, but it is of little use if the content itself is not authoritative.
Journalists for high authority websites are constantly looking for new resources for content. They do this by putting inquiries for recommendations, expert opinions, etc. for their forthcoming stories.
HARO, in the community of journalists and bloggers, is a great way to get real, legit referrals to your website.
With HARO, you can register and receive daily emails on various industry topics that you may be able to contribute to. If you find a question that can be answered, send the journalist a short and very valuable pitch. Getting a link often requires a few attempts and a little luck but it’s worth it from a search engine optimization perspective.
Building high-quality backlinks can take some time, but it’s worth it. By implementing the simple link-building tips above, you can gradually increase your domain authority and raise your position on the search engine results page. If you need more tips on link building you can read my article on ethical link building. This will increase your organic traffic and conversions. When it comes to backlink building, you need to focus on the quality of the backlinks you get, not the number of backlinks you can build.
Shahid Shahmiri is a digital marketer who helps online businesses grow with smart marketing tactics to improve sales and leads. He is passionate and driven to grow businesses online and is responsible for analyzing marketing, SEO, growth and managing promotional and media channels.