Last Updated on 31/07/2025
SEOs live in the world of link building. There is no doubt about this. A study revealed that users have indexed over 130 trillion pages on Google.
While other search engines make up an even more significant part of the pie, this figure alone should be enough to make us consider the vast number of link-building opportunities.
With so many links to go around, there are several strategies you can use to get valuable links. However, if I had to pick a single plan that deserves a place among the best link-building strategies, it would be link insertions.
Link insertions are one of the best link-building techniques I’ve learned as an SEO. This strategy has helped me rank dozens of pages across various niches and position them on the first page of Google.
Why Link Insertions?
Link insertions are a great way to quickly build links. Instead of creating new content, you add your link to existing web pages.
Link insertions tend to work faster than other link-building strategies. Typically, you create new content, publish it, and then wait for people to discover and link to it (or ask them to do so).
The process of link insertions is much quicker because the content already exists. You don’t need to create or publish anything. You must find relevant unlinked pages and contact the site owner/editor.
Create a list of sites from which you want to get links. You can do this by searching for your target keywords and reviewing the results for sites that are not yet linking out. Also, check the competition, what sites are they getting links from? You can use tools like Ahrefs, Moz, and Semrush, among others.
Once you’ve created your list, you can contact website owners/editors and request a link.
Give this a quick check: SEO Secrets: The Power of Link Magnets
Here are a few link insertion email templates:
The success rate of link insertions is higher than that of other link-building strategies.
According to a recent survey, the average success rate of link insertions is about 30 percent. That’s significantly higher than the success rates for traditional link-building tactics, such as guest posts, buying links, and broken links.
Just think about it: You’re not asking them to write an article or mention your brand or product; you’re only asking them to add a link. That’s it.
Link Insertions are Easy for the Site Owners
It makes sense why site owners are more willing to add a link to their site than do something else. I researched hundreds of examples and found these reasons for its success:
1. The content already exists on the site; you don’t need to create anything new.
2. Your site’s audience has already expressed interest in the topic, which makes them more likely to accept it.
3. It can be done at scale, using tools that automate most of the process.
4. It can be paid at times, keep a regular budget in mind and negotiate before you close the deal with site owners/editors.
Once the content is published, no further maintenance is required.
Inserting a link into an existing publication is a simple yet effective way to enhance the value of existing online content.
The concept is simple: you search for relevant blogs, contact their webmasters/site owners/editors, and insert a link in the body of the content. This link might be part of an article or a resource list.
Once the content is published, no further maintenance is required.
You will notice a boost in traffic within the first 100 days of using this method.
It’s a method for increasing traffic by inserting links to your website.
This differs from guest posting because you’re not writing the blog post. You’re just finding blog posts that mention something related to your website, and then inserting links within those articles.
To increase your site traffic, aim to place a link to your website on highly trafficked sites within your niche.
The Marketing Lad’s link-building process explained: comparing link insertion and guest posting.
Share your goals with us – Get a free quote for your link building & SEO needs.
How to Close a Link Insertion Deal?
There’s a vast difference between link insertions and other link opportunities.
Link insertions involve placing a link directly within the content of a page, as opposed to guest posts, by simply incorporating links into the body text.
Link insertions are valuable because they often do follow and appear within the targeted anchor text. This makes them easier to target and index, making them more likely to pass value.
Let’s discuss how you can negotiate with webmasters to close the deal.
a. Keep a Budget in Mind
A well-crafted budget is a roadmap to financial success. Monitor cash flow, reduce unnecessary spending, allocate funds for essentials, and set aside some for leisure. Review and adjust your budget regularly to attain stability and achieve your goals.
b. Check Credible Metrics
You honestly need to check a few metrics before outreaching:
- Domain Rating (Don’t go with Moz DA since backlinks update is slower than Ahrefs DR)
- Organic Traffic
- Spam Score
- Site relevancy
That’s all. If all these metrics sound good, then you can go ahead and shoot out the emails.
c. Negotiate
Site owners can generate a considerable amount. Don’t panic; if they ask for money, understand there is room for negotiation. It’s like they want to do it as well.
Be smart and experiment with effective tactics. For example, you can ask them for a long-term collaboration; we have been doing this less lately, our budget is tight for this month, and so on.
Complete Your Deal
Once they agree to your offer. Please share the placement of your link insertion. Here is the simple format you can try:
Your Blog Link: (Add a blog link i.e, where you need a link)
Anchor: (Write an anchor text)
My Link: (Add your target link)
Important Note: You must ensure the link placement looks 100% natural; otherwise, there will be no benefit, and Google may even penalise your site.
Conclusion
Link insertions are a compelling link-building strategy employed by experienced SEOs. This technique can be considered one of the most effective link-building methods, as it provides high-quality links that can improve a website’s ranking in search results.
At Marketing Lad, our experts are ready to handle your link insertion campaign.
Feel free to get in touch with us, and we will make an excellent plan for you.
