Link building is the process of building relevant links to a website from external websites. It is the process of making other websites link back to your website. Link building can increase the number of high-quality links leading to a website, successively increasing the possibility of the website ranking highly in search engine results. Link building is additionally a proven marketing tactic for increasing brand perception. Seo’s are always interested in building links to drive referral traffic and increase their site’s prestige.
why build links?
Google’s algorithms are always evolving. Backlinks remain a crucial factor in how every search engine concludes which sites rank for which keywords. Building links is one of the numerous tactics in search engine optimization (SEO) because links are a sign to Google that your site is a quality source that is deserving of citation. Accordingly, sites with more backlinks manage to earn higher rankings.
When combined with strong technical SEO frameworks, high-quality content, great on-page SEO, a great user experience and link building can drive more natural (organic) traffic. Link building collects hyperlinks from other websites to yours. A hyperlink (usually called a link) is a way for a user to navigate between different pages on the Internet. Search engines use these hyperlinks to crawl the Internet. They will crawl the links between the different pages on your website, and they’ll crawl the links between all websites.
Digital Marketing communities
Since link building is a part of the digital marketing umbrella and there are online communities for professional groups that have become more popular than ever. Online platforms like Reddit, Slack, Zoom, etc. have made it easy to build and maintain such digital marketing communities.
However, Slack is one of the most popular and biggest platforms for digital marketing professionals to assemble.
As a messenger app, it is extremely intuitive and easy to build and maintain a community. Slack communities can have different channels and pinned resources.
On Slack, you can interact with various teams of the same or different communities, collaborate on projects, and so on.
If you’re a marketing professional and you’re expecting to meet others in your field, then you’ll find our list of these digital marketing and link building Slack communities very interesting.
1. Marketing Lad Slack community
Marketing Lad Slack SEO community is an invite only community on Slack developed by Shahid Shahmiri. It is specifically for discussions, guest-posting, link opportunities, and blog sharing to enhance the growth of its members and bring them together. It was established in July 2021 as a community to openly exchange ideas.
People across the world have joined, all to share in the discussion about digital marketing, growth, tips, and trends. There is a channel for members to advance one another’s content, for introductions, promotions, updates, SEO, and more. If you are a beginner in SEO and want the right direction for your website on a way to improve its efficiency, it is well worth joining.
At Marketing Lad, we used to face many challenges like meeting fake people, and spammers while working on building links for the brands. We decided to take this initiative where we can come together with the brands we previously collaborated with and that’s how we created a slack community for genuine link builders.
Joining the community is very easy unless you are a spammer.
Sign up here: https://marketinglad.io/link-building-slack-community/
#Backlinks is a free-to-join community of professional digital marketers. It mainly focuses on discussions and information for getting backlinks and content marketing. Members share new trends and articles talking about the most reliable methods for both areas of online marketing. They also share content ideas and new opportunities they find for guest posts with one another.
There are three channels to keep the different types of discussions separate. There’s one for general, random, and guest-post conversations. Then there are other smaller channels for diverse businesses, like healthcare services or e-commerce, for sharing industry-specific insights.
Guest posting is typically the main area of focus, it produces the most discussion among members. Towards that end, the main channel includes a link to a live Google spreadsheet with guest posting opportunities. You can build relationships and seize opportunities within the Slack community by sharing guest posts.
Sign up here: https://brainspin.typeform.com/to/EC0vg7
Social Media Marketing company named Buffer has founded a community of the same name. It developed out of its large social media following that already included many professionals within the field. Now, they formed a Slack community with over 7,000 active members.
On Slack, as a marketing community, Buffer is more general and covers every topic a marketer would ever think about, including:
- Content Marketing
- Social Media Marketing
- Video Marketing
- Web development
It is very ably moderated to encourage discussion, advice, challenges, and support among its members. You can also visit their channels for sharing funny jokes or GIFs to have fun among your peers.
Sign up here: https://buffer.com/community
OnlineGeniuses was founded by David Markovich. A gem in the digital marketing field to bring other experts together. It is a free community that began as a chat group on Skype. Its membership has since grown to incorporate digital marketers, SEO specialists, and also IT professionals.
It includes discussions on every conceivable topic for the profession. People can share apprehensions and trends, or help one another find jobs and networking opportunities. Live events and regular Q&A sessions for members are hosted regularly across the US with experts like Gary Vaynerchuk, Rand Fishkin, and Dmitry Gerasimenko.
OnlineGeniuses truly is a community, in almost every sense of the word. But it’s lasted due to assurance of quality. Every member who signs up goes through the review process before being accepted into the group.
Sign up here: https://onlinegeniuses.com/sign-up/
5. CRO Growth Hacks
CRO Growth Hacks is a Slack community specifically for discussing digital marketing tactics. Discussions on Conversion Rate Optimization hacks that enhance growth using techniques such as CRO, SEM, SEO, email, business strategy, and much more. It was established as a community by a group of like-minded peers to openly exchange ideas and advice. There’s also a channel to post open jobs for people working within the field, and there are regular Q&A sessions and giveaways for members.
Otherwise, the channels are separated into different sections or strategies of conversion. There are channels for social media, SEO, chatbots, and more. If you join, you’ll be able to learn new strategies to drive more online conversions through different means available to you.
They also have a channel for members to promote their businesses, blog, videos, etc. You can also look for networking opportunities with other members or offer them yours. Members can host or join webinars and meetings for each other, or simply share insights in regular chats.
This is an exclusive group and you can submit your request for review to join. They review submissions within a week or two. You will receive the information if you are a good fit for the community. But may not notify you if you are not a good fit.
Sign up here: https://www.ometrics.com/cro-growth-hacks/
6. Creative Tribes
Creative Tribes is a paid Slack community with a one-time entry fee of 27$. Its origin is similar to Buffer. CreativeTribes.co, a digital marketing company was the founder of this. Its focus for discussions began with SEO and digital marketing.
It also includes channels for entrepreneurs, startups, and professionals in the fields of:
- Data analysts
- Web development
There are also regular Q&A sessions within the Slack community with specialists in the industry for members to take part in. Members also share new podcasts and articles to promote each other’s growth in their careers.
Sign up here: https://creativetribes.co/slack/#join
7. Think Tank traffic
This slack community is known by the name Traffic Think Tank (TTT), it was founded by Ian Howells, Nick Eubanks, and Matthew Barby. All of those have expertise in the SEO realm, and they created “TTT” to share their knowledge and experience with other SEO professionals.
To join the community you have to pay, it has two different price levels depending on if you want to take part in discussions, learn, or both. You can access hundreds of hours’ worth of videos and gain access to training connections and private webinars with other experts.
If you are just a beginner in SEO or want advice on a way to improve your skills, it is well worth the price of admission. Whether you join only for a brief period to get your foundations in the right direction, you’ll get what you wish for in just a few months.
Sign up here: https://trafficthinktank.com/
8. Marketers Chat
Marketers Chat is another Slack marketing community created by Syed Irfaq, who is the founder and CEO of Lukonet, it’s an Accredited Professional Company specializing in displaying ads, PPC, search engine marketing (SEM), and campaign analytics by using Bing ads. He was motivated by what he thought was a problem that endured in communication between internet marketers and their affiliates.
There were already some groups on forums and other chats, but to Irfaq they weren’t organized properly. Slack was more suitable for the discussions that a community of digital marketers and their affiliates could have with one another.
He created various channels specifically to organize discussion for appropriate topics, including:
- Blogging and content marketing
- Marketing tools
- PPC advertising
- Social media marketing
Professionals and experts love to share tactics and experiences to help each other grow. With over 3,300 members, there are always hot discussions on diverse topics daily. Like other communities, there are channels to promote your work, share news, and look for jobs.
Sign up here: https://slofile.com/slack/marketer
9. SWIPE FILES
One of the most well-known marketers on Twitter, Corey Haines, started the Swipe files community. There are tons of templates, swipe files, teardowns, and Corey’s explanation of why marketing examples included work. Additionally, there are regular events where you may network with other members.
What you should know is:
Audience: Marketers, entrepreneurs, and freelancers.
High activity level
Joining is $99 a year.
Platform: Circle. so
Sign up here: https://www.swipefiles.com/membership#pricing
10. DEMAND CURVE
A business called Demand Curve, which is supported by Y Combinator, aids entrepreneurs with its biweekly newsletter, playbooks, and initiatives. Most of the skilled marketers in its free private Slack channel are founders or growth leads at internet firms like Microsoft and Zendesk.
The minds behind Demand Curve are specialists in their fields. Co-founders Justin Setzer and Neal O’Grady formerly held growth roles at Grammarly and customer data platform Segment, respectively, while founder Julian Shapiro is an active angel investor whose open-source work has been recognized in Forbes.
There are 17 channels in the community that focus on subjects like #analytics-and-data, #b2b, #product-and-marketing, and #fb-ig-ads. Even while discussions can get rather technical, replies are frequently prompt and insightful due to the well-organized environment, which makes it simple to look up information or receive assistance from the appropriate people. Examples include talks on email newsletter sponsorships in #growth-strategy and inquiries on influencer marketing strategies in #ecom-and-influencers.
Sign up here: https://www.demandcurve.com/slack#join
11. WOMEN IN TECH SEO (WTS)
These days, women-only online forums are nothing new, but in the world of marketing, they are. When Areej Abu Ali established Women in Tech SEO (WTS) in 2019, she moved quickly to close this gap. WTS, as its name implies, attempts to inspire women working in technical SEO to support one another, regardless of stage in their careers.
The official website provides users with a wealth of materials, such as blog entries, podcasts, and regular interviews with female business leaders. Try the Slack or Facebook group, though, if you need a bit more assistance.
24 channels in the latter provide users with solutions to particular queries on topics ranging from #content-seo and #analytics to #technical-seo, #schema, and #cms. What I appreciate about the group is its zeal for information exchange and its use of emoji replies to express support. AbuAli, the forum’s originator, frequently provides weekly announcements and updates on WTSWorkshop talks, which are the threads that receive the most interaction.
Expect up to five postings each day on Facebook, with conversations focusing on SEO strategy, fundamental SEO techniques, and more technical topics like hreflang tags or Google Search Console.
Additionally, there are sporadically posted job openings and success stories, and from what I can see, the community is welcoming and encouraging. For us, that is a bonus.
Sign up here: https://www.facebook.com/groups/techseowomen/
This subreddit is my go-to resource for current, practical, and fundamental marketing advice.
Having a Reddit account is the sole requirement, unlike other groups, giving it a more accessible venue to get feedback on ideas from experts or seek career guidance on succeeding as a marketer.
With over 360,000 members, including business owners, agency workers, and seasoned or aspiring marketers, there is a tonne to learn considering the range and depth of issues covered as well as the high level of community participation.
Although the material isn’t exactly well-moderated, you can easily get answers to queries on a variety of topics, including SEO, media planning, UX/UI, and content and brand marketing, to mention a few.
Sign up here: https://www.reddit.com/r/marketing/
13. THE MARKETING MEETUP
The Marketing Meetup (TMM) was founded in 2016 when its creator, Joe Glover, held an informal event over food at a cafeteria in Cambridge, England. Glover describes himself as a “nervous networker.”
What started as a marketing get-together has grown into a community of around 25,000 people, and its members are treated to weekly online events that have featured people like Harry Dry, the creator of Marketing Examples, and Catherine Newman, the chief marketing officer at Manchester United.
Visit its Facebook community for additional private talks on all things marketing-related.
Here, new and seasoned marketers converse about best practices, career trajectories, and subjects including content marketing, brand development, email marketing, and business expansion. A monthly employment thread for those who are wanting to hire or be recruited is one perk.
Sign up here: https://www.facebook.com/groups/themarketingmeetup/
14. DAVE GERHARDT MARKETING GROUP
For good reason, Dave Gerhardt is considered a micro-influencer in the marketing industry. He oversaw development at the conversational marketing platform Drift from the time it was founded in 2015 until his return as chief branding officer.
Naturally, you would anticipate the seasoned marketer to go above and beyond—creating a brand in his name.
A tiny but helpful community of paying members, many of whom work for Slack, TikTok, HubSpot, and other companies, makes up the DGMG Facebook group. So anticipate high-quality debates and sharings on everything from branding and social media to copy and content strategy, design (UI/UX), and suggestions for employment, marketing books, and tools.
Sign up here: https://www.facebook.com/groups/joindgmg
When a marketing community includes representatives from well-known tech firms like Shopify, Udemy, Intercom, and HubSpot, you know you’ve found something worthwhile.
It’s also no accident that two times in replies to our CMO Tim’s tweet about suggestions for marketing communities, Superpath was brought up.
Superpath, which specializes in content marketing in contrast to the majority of the organizations on our list, was founded by Jimmy Daly, a B2B SaaS industry veteran with years of experience. I’m a huge supporter of entrepreneurs that go above and beyond to routinely participate in the communities they’ve developed, and Daly does just that by posting weekly updates on his activities, intriguing community conversations, and Superpath developments.
Additionally encouraging and kind, its members actively provide both novice and seasoned marketers with specific comments.
The neighbourhood has 20 channels. Given the technical nature of talks on channels like #seo-talk or #b2b-content-chat, that would sound excessive, but not in this case. The channels #writing-feedback, #watercooler, and #team-mgmt are also noteworthy; the latter two of these include team structure techniques and talent retention.
Sign up here: https://www.superpath.co/community
The BigSEO Slack workspace was born out of the same-named Reddit subreddit. When Steven Van Vessum suggested creating a Slack community to advance SEO discussions, he had no idea it would quickly grow to several hundred users. Now it’s a close-knit community where individuals can interact, form contacts, and develop professional ties.
One of the administrators, Mathew Carey, added a number of amusing statements about Matt Cutts that welcome users each time they enter the channel. The workspace is made more lively with statements like “Matt Cutts can speak braille” or “Matt Cutts can eliminate the Recycling Bin.” There, people meet people, and some of them have even created businesses together.
In channels like #business, #must-reads, #sitereview, #technical-seo, #tools, #analytics, #localseo, and others, members debate many facets of SEO and marketing. The #jobs channel facilitates networking between employers and job seekers.
Sign up here: https://www.reddit.com/r/bigseo/
This Slack workplace was established by Growmance inventor Ondrej Kubala. He first intended to impart his expertise to a group of like-minded individuals, engage in conversation on a variety of subjects, and hold a few “mastermind” meetings with industry experts. His expectations were exceeded by the workstation. Now, there are about 3,000 people working at Growmance.
The workplace is fantastic because of the community. Numerous individuals from all around the world have joined the channels to discuss their marketing and growth hacking strategies. On a “Help the marketer out” channel, they deep-dive into one other’s ideas, share information, and assist one another with the marketing of their material.
Additionally, there are discussion channels for marketing, growth, and marketing books where people can share their favorite reads. The #job-offers channel is intended for people looking for marketing jobs.
Sign up here: https://slofile.com/slack/growmance
Friends who met through the Web Analytics Association and mostly communicated via Twitter were the first members of the Measure Slack group. The group’s owner, Lee Isensee, opted to test Slack since Twitter conversations were not very pleasant. More than 7,000 people have joined the group since then.
Slack Measure is completely free. Everyone is welcome, regardless of experience level. Key channels (#measure, #lobby-bar, #job-postings, #conferences, etc.) that are frequently the starting point of conversations are quickly presented to new users. Owners of communities generally follow this guideline to keep conversations more lively.
Numerous well-known industry leaders are always willing to talk on the channel or by direct messaging. Top contributors receive a personalized thank-you gift each year.
Sign up here: https://docs.google.com/forms/d/e/1FAIpQLSdyAxOcI8z1EEiJDW4sGln-1GK9eJV8Y86eljX-uSlole0Vtg/viewform?c=0&w=1
19. GROWTH PARTNERS COMMUNITY
Growth Partners is an SEO group that differs from the others. Through their specialized collaboration approach, they concentrate exclusively on assisting content-savvy teams in acquiring attention-grabbing links. Slack serves as the bridge that connects everyone. The members of this group, however, adhere to a special method that enables them to obtain additional backlinks using a “get what you give” paradigm, making it very much an output-driven group.
The Growth Partners team takes care of the time-consuming parts of working with others, allowing members to almost effortlessly quadruple their link-building productivity.
To preserve the highest level of participation, the community is private and uses a qualifying call system for potential new members.
Sign up here: https://growthpartners.online/gp-membership
You can find so many awesome link-building communities on Slack for digital marketers with thousands of members for those looking for actionable advice and collaborations with like-minded professionals and beginners for every part of their work.
From simple tips, discussions, and advice to resources like Q&A sessions, to job, freelancing, and networking opportunities or to give something back, share experience and feedback you can find or get in return on these communities. You can find guidance for marketing in specific industries or countries or multiple areas of digital marketing. You’ll communicate with your peers with similar levels of experience, or seek advice from leading experts in your field.
Not only that, but you won’t find more valuable resources for your interests anywhere else.
Shahid Shahmiri is a digital marketer who helps online businesses grow with smart marketing tactics to improve sales and leads. He is passionate and driven to grow businesses online and is responsible for analyzing marketing, SEO, growth and managing promotional and media channels.