Link-building is building relevant links to a website from external websites. It is the process of linking other websites back to your website.
Link-building can increase the number of high-quality links leading to a website, successively increasing the possibility of the website ranking highly in search engine results. Link-building is additionally a proven marketing tactic for increasing brand perception.
SEOs always build ethical links to drive referral traffic and increase their site’s prestige.
Why build links?
Google’s algorithms are constantly evolving. Backlinks remain crucial in how every search engine determines which sites rank for which keywords.
Building links is one of the numerous tactics in search engine optimization (SEO) because links are a sign to Google that your site is a quality source deserving of citation. Accordingly, sites with more backlinks earn higher rankings.
Solid technical SEO frameworks, high-quality content, great on-page SEO, a great user experience, and link-building can drive more natural (organic) traffic. Link-building collects hyperlinks from other websites that are linked to yours. A hyperlink (usually called a link) is a way for a user to navigate between different pages on the Internet.
Search engines use these hyperlinks to crawl the Internet. They will crawl the links between the different pages on your website, and they’ll crawl the links between all websites.
Digital Marketing communities
Since link-building is part of digital marketing, online link-building communities for professional groups have become more popular than ever. Online platforms like Reddit, Slack, Zoom, etc., have made building and maintaining such digital marketing communities easy.
However, Slack is among the most popular and prominent platforms for assembling digital marketing and link-building professionals.
Slack is a highly intuitive messenger app that makes building and maintaining a community accessible. Slack link-building communities can have different channels and pinned resources.
On Slack, you can interact with various teams from the same or different communities, collaborate on projects, and more.
If you’re an SEO professional and want to meet link-builders in your field, you’ll find our list of SEO and link-building Slack communities very interesting.
1. Marketing Lad Slack community
Marketing Lad Slack SEO Link-Building community is an invite-only community on Slack developed by Shahid Shahmiri. It is precisely for discussions, guest-posting, link opportunities, and blog sharing to enhance the growth of its members and bring them together. It was established in July 2021 as a community to exchange ideas openly.
People worldwide have joined, all to share in the discussion about digital marketing, growth, tips, and trends. There is a channel for members to advance one another’s content for introductions, promotions, updates, SEO, and more. If you are a beginner in SEO and want the right direction for your website to improve its efficiency, it is well worth joining.
At Marketing Lad, we used to face many challenges, such as meeting fake people and spammers while working on building links for the brands. We decided to take this initiative where we can come together with the brands we previously collaborated with and that’s how we created a Slack community for genuine link builders.
Joining the community is very easy unless you are a spammer.
Sign up here: https://marketinglad.io/link-building-slack-community/
2. #Backlinks
#Backlinks is a free-to-join link-building community of professional digital marketers. It mainly focuses on discussions and information for getting backlinks and content marketing. Members share new trends and articles about the most reliable methods for both areas of online marketing. They also share content ideas and new opportunities they find for guest posts with one another.
There are three channels to keep the different types of discussions separate. One is for general, random, and guest-post conversations. Then, there are smaller channels for diverse businesses to share industry-specific insights.
Guest posting is typically the central area of focus; it produces the most discussion among members. The main channel includes a link to a live Google spreadsheet with guest posting opportunities. You can build relationships and seize opportunities within the Slack community by sharing guest posts.
Sign up here: https://brainspin.typeform.com/to/EC0vg7
3. OnlineGeniuses
OnlineGeniuses was founded by David Markovich, a gem in the digital marketing field who brings other experts together. It is a free community that began as a chat group on Skype. Its membership has since incorporated digital marketers, SEO specialists, and IT professionals.
It includes discussions on every conceivable topic related to the profession. Participants can share apprehensions and trends or help one another find jobs and networking opportunities.
Experts like Gary Vaynerchuk, Rand Fishkin, and Dmitry Gerasimenko regularly host live events and Q&A sessions for members across the US.
OnlineGeniuses truly is a community in almost every sense of the word. It’s lasted because quality is assured. Every member who signs up goes through the review process before being accepted into the group.
Sign up here: https://onlinegeniuses.com/sign-up/
4. CRO Growth Hacks
CRO Growth Hacks is a Slack community specifically for discussing digital marketing tactics. Discussions on Conversion Rate Optimization hacks that enhance growth using techniques such as CRO, SEM, SEO, email, business strategy, and much more.
It was established as a community by a group of like-minded peers to exchange ideas and advice openly. There’s also a channel to post open jobs for people working within the field, and there are regular Q&A sessions and giveaways for members.
Otherwise, the channels are separated into different sections or conversion strategies. There are channels for social media, SEO, chatbots, and more. If you join, you’ll be able to learn new techniques to drive more online conversions through different means.
They also have a channel for members to promote their businesses, blogs, videos, etc. You can also look for networking opportunities with other members or offer them yours. Members can host or join webinars and meetings for each other or share insights in regular chats.
You can quickly acquire valuable link-building links using their dedicated channel #link-share-guest-bloggers.
This is an exclusive group; you can submit your request for review to join. Submissions are reviewed within a week or two. If you are a good fit for the community, you will receive information, but they may not notify you if you are not.
Sign up here: https://www.ometrics.com/cro-growth-hacks/
5. Creative Tribes
It is a paid Slack community with a one-time entry fee of $27. Its origin is similar to Buffer. CreativeTribes.co, a digital marketing company, founded this. The focus of the discussions began with SEO and digital marketing.
It also includes channels for entrepreneurs, startups, and professionals in the fields of:
- Data analysts
- Designers
- Web development
- Writers
Members can also participate in regular Q&A sessions with industry specialists within the Slack community. They can also share new podcasts and articles to promote each other’s career growth.
Sign up here: https://creativetribes.co/slack/#join
6. Think Tank traffic
This Slack community, known as Traffic Think Tank (TTT), was founded by Ian Howells, Nick Eubanks, and Matthew Barby. All three have expertise in SEO, and they created TTT to share their knowledge and experience with other SEO professionals.
To join the community you have to pay, it has two different price levels depending on if you want to take part in discussions, learn, or both. You can access hundreds of hours of videos and gain access to training connections and private webinars with other experts.
If you are just a beginner in SEO or want advice on improving your skills, admission is well worth the price. Whether you join only briefly to get your foundations in the right direction, you’ll get what you wish for in just a few months.
Sign up here: https://trafficthinktank.com/
7. Marketers Chat
Marketers Chat is another Slack marketing community created by Syed Irfaq, who is the founder and CEO of Lukonet; it’s an Accredited Professional Company specializing in displaying ads, PPC, search engine marketing (SEM), and campaign analytics by using Bing ads. He was motivated by what he thought was a problem that endured in communication between internet marketers and their affiliates.
There were already some groups on forums and other chats, but to Irfaq, they weren’t organized properly. Slack was more suitable for the discussions a community of digital marketers and their affiliates could have.
He created various channels specifically to organize discussion for appropriate topics, including:
- Blogging and content marketing
- Marketing tools
- PPC advertising
- Social media marketing
- SEO
Professionals and experts love to share tactics and experiences to help each other grow. With over 3,300 members, there are always hot discussions on diverse topics daily. Like other communities, there are channels to promote your work, share news, and look for jobs.
Sign up here: https://slofile.com/slack/marketer
8. SWIPE FILES
Corey Haines, one of the most well-known marketers on X, started the Swipe Files community. The community includes many templates, swipe files and teardowns, and Corey explains why marketing examples included work. Additionally, there are regular events where you may network with other members.
What you should know is:
Audience: Marketers, entrepreneurs, and freelancers.
High activity level
Joining is $99 a year.
Platform: Circle.so
Sign up here: https://www.swipefiles.com/membership#pricing
9. DEMAND CURVE
A business called Demand Curve, supported by Y Combinator aids entrepreneurs with its biweekly newsletter, playbooks, and initiatives. Most skilled marketers in its free private Slack channel are founders or growth leads at internet firms like Microsoft and Zendesk.
The minds behind Demand Curve are specialists in their fields. Co-founders Justin Setzer and Neal O’Grady formerly held growth roles at Grammarly and customer data platform Segment, respectively. At the same time, founder Julian Shapiro is an active angel investor whose open-source work has been recognized in Forbes.
17 channels in the community focus on subjects like #analytics-and-data, #b2b, #product-and-marketing, and #fb-ig-ads. Though discussions can get rather technical, replies are frequently prompt and insightful due to the well-organized environment, making it simple to look up information or receive assistance from the appropriate people. Examples include talks on email newsletter sponsorships in #growth-strategy and inquiries on influencer marketing strategies in #ecom-and-influencers.
Sign up here: https://www.demandcurve.com/slack#join
10. WOMEN IN TECH SEO (WTS)
These days, women-only online forums are nothing new, but in the world of marketing, they are. When Areej Abu Ali established Women in Tech SEO (WTS) in 2019, she quickly closed this gap. WTS, as its name implies, attempts to inspire women working in technical SEO to support one another, regardless of their career stage.
The official website provides users many materials, such as blog entries, podcasts, and regular interviews with female business leaders. If you need a bit more assistance, though, try the Slack or Facebook group.
The latter’s 24 channels provide users with solutions to particular queries on topics ranging from #content-seo and #analytics to #technical-seo, #schema, and #cms. What I appreciate about the group is its zeal for information exchange and its use of emoji replies to express support. AbuAli, the forum’s originator, frequently provides weekly announcements and updates on WTSWorkshop talks, which are the threads that receive the most interaction.
Expect up to five postings daily on Facebook, with conversations focusing on SEO strategy, fundamental SEO techniques, and more technical topics like hreflang tags or Google Search Console.
Additionally, job openings and success stories are sporadically posted, and the community is welcoming and encouraging. For us, that is a bonus.
Sign up here: https://www.facebook.com/groups/techseowomen/
11. r/marketing
This subreddit is my go-to resource for current, practical, and fundamental marketing advice.
Unlike other groups, having a Reddit account is the sole requirement, making it more accessible for getting feedback on ideas from experts or seeking career guidance on succeeding as a marketer.
With over 360,000 members, including business owners, agency workers, and seasoned or aspiring marketers, there is a tonne to learn, considering the range and depth of issues covered and the high level of community participation.
Although the material isn’t precisely well-moderated, you can quickly get answers to queries on various topics, including SEO, media planning, UX/UI, and content and brand marketing.
Sign up here: https://www.reddit.com/r/marketing/
12. THE MARKETING MEETUP
The Marketing Meetup (TMM) was founded in 2016 when its creator, Joe Glover, held an informal event over food at a cafeteria in Cambridge, England. Glover describes himself as a “nervous networker.”
What started as a marketing get-together has grown into a community of around 25,000 people. Its members are treated to weekly online events that have featured people like Harry Dry, the creator of Marketing Examples, and Catherine Newman, the chief marketing officer at Manchester United.
Visit its Facebook community for additional private talks on all marketing-related topics.
New and seasoned marketers converse about best practices, career trajectories, and subjects, including content marketing, brand development, email marketing, and business expansion. A monthly employment thread for those who want to hire one perk.
Sign up here: https://www.facebook.com/groups/themarketingmeetup/
13. DAVE GERHARDT MARKETING GROUP
Therefore, Dave Gerhardt is considered a micro-influencer in the marketing industry. He oversaw the development of the conversational marketing platform Drift from its founding in 2015 until his return as chief branding officer.
Naturally, you would expect the seasoned marketer to go above and beyond, creating a brand in his name.
The DGMG Facebook group comprises a tiny but helpful community of paying members, many of whom work for Slack, TikTok, HubSpot, and other companies. So anticipate high-quality debates and sharings on everything from branding and social media to copy and content strategy, design (UI/UX), and suggestions for employment, marketing books, and tools.
Sign up here: https://www.facebook.com/groups/joindgmg
14. SUPERPATH
You know you’ve found something worthwhile when a marketing community includes representatives from well-known tech firms like Shopify, Udemy, Intercom, and HubSpot.
It’s also no accident that Superpath was mentioned two times in replies to our CMO Tim’s tweet about suggestions for marketing communities.
Unlike most organizations on our list, Superpath specializes in content marketing and was founded by Jimmy Daly, a B2B SaaS industry veteran with years of experience. I’m a huge supporter of entrepreneurs who go above and beyond to participate in the communities they’ve developed routinely. Daly does that by posting weekly updates on his activities, intriguing community conversations, and Superpath developments.
Additionally, it is encouraging and kind, and its members actively provide specific comments to novice and seasoned marketers.
The neighborhood has 20 channels. Given the technical nature of talks on channels like #seo-talk or #b2b-content-chat, that would sound excessive, but not in this case. The channels #writing-feedback, #watercooler, and #team-mgmt are also noteworthy; the latter include team structure techniques and talent retention.
Sign up here: https://www.superpath.co/community
15. BigSEO
The BigSEO Slack workspace was born out of the same-named Reddit subreddit. When Steven Van Vessum suggested creating a Slack community to advance SEO discussions, he had no idea it would quickly grow to several hundred users. It’s a close-knit community where individuals can interact, form contacts, and develop professional ties.
One of the administrators, Mathew Carey, added several amusing statements about Matt Cutts to welcome users each time they enter the channel. There, people meet people, and some have even created businesses together.
Members debate many facets of SEO and marketing in channels like #business, #must-reads, #sitereview, #technical-seo, #tools, #analytics, #localseo, and others. The #jobs channel facilitates networking between employers and job seekers.
Sign up here: https://www.reddit.com/r/bigseo/
16. Growmance
Growmance inventor Ondrej Kubala established this Slack workplace. He first intended to impart his expertise to a group of like-minded individuals, engage in conversation on various subjects, and hold a few “mastermind” meetings with industry experts.
The workplace is fantastic because of the community. Numerous individuals worldwide have joined the channels to discuss their marketing and growth hacking strategies. On a “Help the marketer out” channel, they deep-dive into one other’s ideas, share information, and assist one another with marketing their material.
Additionally, there are discussion channels for marketing, growth, and marketing books where people can share their favorite reads. The #job-offers channel is for people looking for marketing jobs.
Sign up here: https://slofile.com/slack/growmance
17. MEASURE
Friends who met through the Web Analytics Association and mostly communicated via Twitter were the first members of the Measure Slack group. The group’s owner, Lee Isensee, opted to test Slack since Twitter conversations were unpleasant. More than 7,000 people have joined the group since then.
Slack Measure is entirely free. Everyone is welcome, regardless of experience level. Key channels (#measure, # lobby bar, # job postings, #conferences, etc.) that frequently serve as starting points for conversations are quickly presented to new users. Community owners generally follow this guideline to keep conversations more lively.
Numerous well-known industry leaders are always willing to talk on the channel or by direct messaging. Top contributors receive a personalized thank-you gift each year.
Sign up here: https://docs.google.com/forms/d/e/1FAIpQLSdyAxOcI8z1EEiJDW4sGln-1GK9eJV8Y86eljX-uSlole0Vtg/viewform?c=0&w=1
18. GROWTH PARTNERS COMMUNITY
Growth Partners is an SEO group that differs from the others. Through their specialized collaboration approach, they concentrate exclusively on assisting content-savvy teams in acquiring attention-grabbing links. Slack serves as the bridge that connects everyone. However, the members of this group adhere to a unique method that enables them to obtain additional backlinks using a “get what you give” paradigm, making it very much an output-driven group.
The Growth Partners team takes care of the time-consuming parts of working with others, allowing members almost effortlessly to quadruple their link-building productivity.
The community is private and uses a qualifying call system for potential new members to preserve the highest level of participation.
Sign up here: https://growthpartners.online/gp-membership
Conclusion:
You can find many excellent link-building communities on Slack for digital marketers, with thousands of members who are looking for actionable advice and collaborations with like-minded professionals and beginners for every part of their work.
From simple tips, discussions, and advice to resources like Q&A sessions, jobs, freelancing, and networking opportunities to giving something back, sharing experiences, and getting feedback on these communities. You can find guidance for marketing in specific industries or countries or multiple areas of digital marketing. You’ll communicate with peers with similar experience levels or seek advice from leading experts in your field.
Not only that, but you won’t find more valuable resources for your interests anywhere else.
FAQs
What is a Link-building Slack Community?
A Link Building Slack Community is a digital space on the Slack platform where professionals, marketers, and SEO enthusiasts come together to discuss, share, and collaborate on link-building strategies and techniques. It’s a hub for networking and knowledge exchange.
Why should I join a link-building Slack Community?
Joining a Link-Building Slack Community offers several benefits, including access to industry experts, collaboration with like-minded professionals, sharing best practices, staying updated with the latest SEO trends, and receiving valuable insights for improving your link-building efforts.
Are Link-building Slack Communities suitable for beginners?
Yes, Link Building Slack Communities are open to professionals of all levels, including beginners. These communities often have dedicated channels or sections for newcomers to ask questions, seek advice, and learn from experienced members. It’s a great place to start and grow your link-building knowledge.
How can I find a Link-building Slack Community to join?
To find a link-building Slack Community, you can start by searching on platforms like Google, Blogs, LinkedIn, or relevant SEO forums. Many communities are openly accessible, while some may require an invitation or membership approval. Look for communities that align with your interests and goals.
What can I expect from participating in a Link-building Slack Community?
By participating in a Link Building Slack Community, you can expect to gain insights into effective link-building strategies, stay updated with SEO industry news, receive peer feedback on your projects, access valuable resources and tools, and build a professional network that can help you advance your career in SEO and digital marketing.
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