Micro-Moments Marketing DIY: Why and How?

Do you know that moment when your customer takes out their phone and googles something they want to buy?

That’s your chance to create a marketing micro-moment to connect with them and build your case. Here are some basics you should consider if you’re planning to leave a long-lasting impression in your customer’s heart.

The Phenomenon of Micro-Moments Marketing

So, how does it work? Micro-moments are instances when potential customers decide to use their devices to search for a specific topic, service, product, or place. Typically, these moments evolve around such desires as:

• I-want-to-know
• I-want-to-buy
• I-want-to-go
• I-want-to-do

Some of these aren’t specifically about buying but seeking answers or guidance. Unsurprisingly, they can become a transformative chance of finding new customers.

Why?

Your potential buyer doesn’t search for a brand or specific price range; the only thing they’re looking for is the perfect product or a trail of crumbs that can lead them to a perfect item. And you can stand out among the crowd if you play these few decisive minutes right. 

When a user searches for any particular topic, they look for content-rich and informative results. Because digital marketing is all about user engagement and business proactivity, this tool can be a game-changer. 

Channels to Make Every Moment Count

While strategies and tools through which you can reach your target audience vary, you might want to consider these options, some of which are definitely in your toolkit: 

a. Call centers

Your potential customers may contact you via phone to inquire about the products or services you offer.

If you’re unsure about your ability to capture your clients through this strategy, consider a call center outsourcing company’s help here: https://supportyourapp.com/call-center-outsourcing/.

While many people are used to texting, well-trained agents can establish connections through voice and tone much more effectively than through text. 

b. Website live chats

Lots of websites offer their help by adding pop-up chats that ask questions and offer support to a person who might be otherwise overwhelmed by existing information. It’s a relatively inexpensive option that can be used even by a small business.

If your potential buyer has already added their order to the cart but hasn’t processed further, businesses can invite live chats to provide assistance with their payment, choose a better fit, or suggest discounts. 

c. Interactive maps

Business owners might want to use accessible and easy-to-use maps to help their customers find the nearest location to the store. If you’re offering a service rather than a product, your map can list available slots with highlighted events and offer users the ability to reserve a slot. 

d. SMS & push notifications

You might send those passing by your shop location-based SMS or push notifications for special promotions or invite them to your store’s events. This channel may be especially useful for people who can easily make last-minute choices and have spare time. 

Benefiting From Micro-Moments Marketing

You may follow these strategies if you want to attract more customers to your digital content. 

• a. Be visible. Regularly check your SEO optimization and local search optimization to ensure that your business is online and can be seen among the first results. However, not all websites can reach the top due to intense competition, so diversify your presence to platforms where your group is likely to visit and look for content. 
• b. Mobile is everything. Although not everyone has a laptop or computer, your potential client likely has a smartphone. Micro-moments typically emerge through phones, so your website absolutely must have fast-loading pages and be mobile-friendly. 
• c. Remain relevant. Although it’s tempting to simply want to sell your product, you should fulfill your clients’ needs for information and a specific search, not overwhelm them with prices and checkout. Create interesting information that captures people’s attention and connects search results with what you offer. 
• d. Use data prediction. Data analytics is crucial for any brand hoping to remain appealing, and it can assist you in anticipating the needs of your clients before they even recognize them. This strategy will make your business adaptive rather than reactive, and your content will be person-centered and tailored to unique buyer needs.

Make the Maximum Out of Your Time

Instead of looking for specific business-centered searches, you can make micro-moments marketing to attract those customers who might have never been searching for you initially. Strategic application of these tools contributes to business growth and driving engagement.

By creating useful content that serves individuals’ requests and evokes a deeper need, brands may expand and be seen online, leaving a long-lasting impression.