What is Benchmark SEO? Which Ones Matter?

As SEO specialists, we understand the necessity of defining goals and tracking performance to ensure campaign success. But how can we know that we’re on the correct track?

That’s where benchmark SEO comes in: they provide a reference point or standard for monitoring and analyzing our website’s performance. By tracking indicators like traffic, user experience, backlinks, keyword ranks, and share of voice, we can tailor our strategy and increase our search engine success.

However, not all SEO standards are made equal. Some may be more applicable to your particular business or sector than others.

We’ll look at the many sorts of benchmark SEO and which ones are important for success in SEO. We’ll also talk about how to create realistic goals for your company and track them over time to remain ahead of the competition.

So, whether you’re an experienced SEO practitioner or just getting started, read on to learn everything you need to know about SEO standards.

What is Benchmark SEO?

Many individuals use the terms key performance indicators (KPIs) and benchmarks interchangeably, which may be misleading, particularly if you’re new to SEO. They function together, but they are not the same.

KPIs are industry data that you can use to track performance over time and gain insight into how effective your SEO strategy is.

Benchmarks, on the other hand, are key performance indicators that you use as a reference point while developing your SEO strategy.

For example, organic traffic is a key performance indicator. However, you may use last month’s organic traffic as a benchmark.

Which Benchmark SEO is Worth Using?

You may measure a wide variety of KPIs. And, as with other aspects of SEO, which ones to follow will be determined by the sort of site you’re working on and their specific objectives.

However, various KPIs are necessary for tracking the performance of all websites. Let’s look at the KPIs everyone should be measuring and why they’re vital. 

1. Organic Traffic Benchmarks

Monitoring organic traffic is critical for organizations since it determines how many users find their website organically, providing vital information about audience engagement and content efficacy. Organic traffic benchmarks are vital to watch and evaluate because they help organizations understand how well their website and content perform on search engine results pages.

Tracking organic traffic helps you discover any fluctuations or changes in user behavior, such as a fall in traffic caused by a drop in keyword ranks.

Monthly organic search traffic is an essential organic traffic benchmark. This measure gives information about how well a company’s SEO strategy attracts traffic to its website.

2. Keyword Rankings Benchmark

Understanding how your website ranks for various keywords is critical for increasing exposure and obtaining relevant traffic from search engines such as Google and Bing. Keyword ranking standards give valuable information about how well a website performs in search engine optimization.

Monitoring keyword rankings allows you to evaluate your SEO strategy’s strengths and shortcomings and make educated content optimization decisions.

There are various essential keyword benchmarks to keep track of. To begin, separate keyword placements reveal how each targeted phrase ranks in search engine results pages. You can use Googlerankcheck for same!


Second, the value of your keyword profile is defined by the cost of traffic generated by all keywords for which a website ranks if paid for through pay-per-click (PPC) advertising rather than organic ranking. This measure is used to assess the potential income from organic traffic.

Another relevant metric is Ahrefs’ term Difficulty (KD) score, which indicates how tough it would be to rank in the top ten results for a certain term in a specific country.

3. Backlink Profile Benchmark

Evaluating your backlink results from external links is an important stage in measuring the success of your SEO plan. It is critical to monitor your site’s internal connections as well.

Here are four important factors to consider while reviewing your backlink profile :

  • The number of referring domains – This measure shows how many distinct websites link to your website. A varied variety of referring domains is crucial since it demonstrates that numerous sources see value in connecting to your material.
  • The quality of the link source- Not all links are made equal. Evaluating the authority and relevancy of each website that links to yours is critical, since it may have a big influence on your total domain authority.
  • Anchor text distribution – Anchor text refers to the clickable words in a hyperlink that directs to another webpage. A balanced anchor text distribution helps search engines determine which subjects or keywords are relevant to your website.
  • Link growth over time – Understanding how fast and regularly you get new backlinks is critical for long-term SEO performance.

4. SEO Conversion Rates

By improving your website’s conversion rates, you may convert visitors into loyal customers and improve income. SEO conversion rates are an essential metric to examine since they show how effectively your website turns users into buyers. Conversion rate optimization is studying user behavior on your website and implementing modifications that increase conversions.

To increase SEO conversion rates, make your website easy to navigate and include a clear call-to-action (CTA) on each page. This might be a button that prompts people to join up for a newsletter or buy a product. It is also critical to ensure that the CTA is prominently displayed and easily accessible.

5. Local SEO Benchmarks

Are you ready to increase your local business’s internet visibility?

Let’s look at crucial metrics and performance indicators to assist you measure your success and keep ahead of the competition. Local SEO benchmarks are critical in determining how well your website ranks for location-specific keywords. 

As a local business, one of the most significant KPIs to monitor is the amount of impressions and clicks on Google My Business (GMB). This information can be accessible through GMB Insights and will show you how frequently your company shows on Google Maps or in the local pack.

Online reviews play an important part in local SEO. Positive reviews boost your search engine rankings, whilst bad reviews might lower them.

6. Mobile Benchmark SEO

As we all know, mobile devices have grown omnipresent, thus optimizing websites for mobile search is more vital than ever. Mobile benchmark SEO includes page performance, responsive design, and user experience.

Page speed is crucial for providing a good user experience on mobile devices. Google has claimed that page speed is a ranking component in their algorithm. To guarantee optimal performance, assess your website’s load time against industry standards. The optimal load time should be less than three seconds.

Mobile-friendly design is another important part of mobile benchmark SEO. With mobile devices accounting for more than 50% of all internet traffic, having a flexible website that adjusts to multiple screen sizes is critical. A non-responsive website might result in high bounce rates and low engagement levels.

What’s Next?

Benchmark SEO is critical for every effective SEO effort. Businesses may enhance their search engine performance by establishing realistic goals and measuring KPIs like organic traffic, local SEO, and mobile SEO.

  • It is critical to recognize that not all benchmarks will apply to every organization, so focus on the most significant ones.
  • Now that you have your SEO standards in place, it’s time to roll up your sleeves and get to work.
  • SEO is a continual process, so keep a constant check on your analytics.
  • Adapt your digital marketing plans depending on outcomes and strive to exceed expectations.
  • Stay ahead of the curve by predicting SEO trends and making appropriate adjustments.


1. How do benchmark SEO differ for local businesses versus national or international ones?

Local firms’ benchmark SEO may differ from national or international ones. Local companies must often optimize for specific geographic regions to attract local clients, with key performance indicators (KPIs) including local search results, Google My Business performance (such as core web vitals), and online reviews.

On the other hand, national or international enterprises may have a larger target audience and must emphasize organic search traffic and backlink profiles.

2. How often should benchmarks be reviewed and adjusted?

We analyze and change benchmarks regularly. The frequency of review is determined by the key performance indicators being tracked. Organic search traffic, for example, should be checked regularly, whereas backlink profile strength should be evaluated quarterly or biannually.

It’s vital to note that benchmarks are not fixed and might alter over time as industry trends move, algorithms update, and user behavior changes.

3. Are there any benchmark SEO that are specific to e-commerce websites?

For e-commerce websites, numerous SEO criteria should be considered while tracking and analyzing progress. One key metric is conversion rate, which refers to the percentage of visitors that make a purchase on the website.

Another important number is average order value, which represents the average amount spent each transaction. Tracking bounce and exit rates can help you find areas for improvement in user experience and website design. Finally, tracking search engine rankings for individual product pages or categories may help determine the efficiency of keyword targeting and content optimization efforts.

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