Four Ways WhatsApp Can Help Marketing Leaders Achieve Their Goals

It was initially thought that having a captive audience was the best situation for marketers. However, in the current context! It’s best to put that viewpoint in the past.

Consumers are no longer willing to remain passive recipients of your brand’s messaging; instead, they are becoming more demanding in terms of individualized service, prompt replies, and the ease of interacting with companies on the channels they are most familiar with.

WhatsApp Commerce, in particular, is starting to emerge as a “sweet spot” for business messaging. It combines the dependability and security of enterprise-grade communications with the convenience of mobile messaging protocols.

Marketing executives should use business messaging services in four main ways: WebMaxy RCS Chats, WhatsApp Commerce, and to support their larger brand objectives. Below are some recent findings, including a meta-study examining marketers’ opinions about these platforms.

a. Increasing Reach and Brand Awareness

Optimizing the number of consumers who initially encounter your brand can significantly enhance the efficacy of your marketing initiatives. Fortunately, business message channels are among the most valuable megaphones available.

Apps for messaging are becoming increasingly popular compared to other platforms, as they have surpassed the social media user base by roughly 20%. With 2.9 billion users of Messenger and WhatsApp globally, almost half of the world’s population represents a potential market for specialized and customized marketing messages.

In fact, according to a recent survey, people under 50 most frequently communicate by text. This trend is particularly noteworthy for mobile app developers, who can leverage this massive user base to create innovative and secure messaging app solutions tailored to various needs and preferences. If you’re launching a new product, this reach can be an invaluable tool to get the word out quickly.

Similarly, developers can design interactive quizzes that cater to the growing demand for engaging mobile content using the Quiz Maker WordPress plugin.

Despite its enormous potential reach, WhatsApp’s startling open rates highlight it. Customers are more likely to read, interact with, and click on your messages when you approach them on their chosen channel, as direct messages have a 98% open rate (as opposed to a meager 20% for emails).

b. Generating Leads and Increasing Conversion

Customers will almost always start conversations on WhatsApp. Still, one distinctive feature of commercial messaging services is that users must “opt-in,” or provide permission, before they can get any more marketing messages down the road.

While this might initially seem like a big challenge, it’s a very effective way to develop a following of people who have expressed a confirmed and explicit interest in your brand.

This differs from passive channels like social media or television, where the audience’s interest in your product or brand is rarely guaranteed. Additionally, since third-party data will soon disappear, companies must devise innovative ways to learn about their customers’ interests.

However, brands are still benefiting from the opt-in strategy in WhatsApp Commerce and direct mail marketing today.

“As an illustration: According to a recent Meta survey, WhatsApp business platform users reported 58% more leads in inbound lead generation. Comparing this rising trend of business communications to other traditional marketing and media, such as television (37%) and out-of-home advertising (45%), is especially significant.”

Remember that you can increase read and clickthrough rates by meeting clients where they’re comfortable, i.e., where they spend most of their daily online time interacting with friends, family, and coworkers. Businesses can improve customer relations and communicate more successfully by leveraging consumers’ regular channels. The link to WhatsApp is from your email signature to smoothly take the conversation from email to WhatsApp.

c. Increasing Client Retention and Satisfaction

Customer retention and satisfaction are transforming thanks to business messaging services like WhatsApp for business.

Think about this: 55% of companies texted their clients in 2022, up 27% over the previous year. According to the same survey, 70% of customers signed up for at least one brand using the WhatsApp business platform at that time, a 12% rise over the year before.

According to 81% of marketers, these channels assist businesses in strengthening relationships with customers at both the pre- and post-purchase stages of the customer journey. These figures indicate that the increasing popularity of apps like WhatsApp is a significant (and expanding) influence in the marketing industry rather than merely a fad. Regular competitor analysis can help brands optimize their use of messaging apps to stay ahead of industry trends.

It’s important to note that this surge in popularity is directly related to a message channel’s capacity to provide more direct and individualized customer communication, i.e.. These features are now essential in today’s market, not just desirable. In 2021, 76% of consumers expressed frustration with organizations that do not offer individualized experiences in their marketing.

An additional unique advantage!

• Even though we haven’t heard the name used, we’re all familiar with the idea of asynchronous messaging.
• It describes a type of communication in which messages can be sent and received regardless of whether both participants are present to talk.
• This offers excellent flexibility and convenience, allowing users to talk at their own pace.
• You can now stop sitting on hold or dropping everything to give a customer support request your attention.
• Clients can even message you after hours and know they will get a response from one of your agents when they return to work the following morning.
• If you integrate the WhatsApp chatbot, you can even respond to messages from customers around the clock (more on that below).

In WhatsApp marketing, where user privacy is paramount, integrating privacy extensions for WhatsApp Web can significantly bolster trust and security in interactions with potential customers. These extensions offer end-to-end encryption, message expiration, and enhanced authentication methods, ensuring user data remains secure during marketing engagements.

Businesses can cultivate stronger customer relationships and alleviate data security concerns by emphasizing privacy in WhatsApp marketing efforts.

Leveraging privacy extensions enhances the overall user experience and demonstrates a commitment to safeguarding user privacy, improving the effectiveness of WhatsApp marketing campaigns.

d. Developing Credibility and Trust

• One of the most crucial things for any marketing team to think about is developing credibility and trust with their clients in an unpredictable and occasionally confusing digital world.
• Fortunately, responding to consumer inquiries in a timely and relevant manner is one of the best ways to achieve this, and commercial messaging services like WhatsApp Commerce excel at this.

Consumers appear to have noticed, as evidenced by research that indicated 73% of consumers felt more at ease interacting with customer care through live chat than through email (61%) or traditional phone assistance (44%). According to another study, 61% of respondents said their “top grievance” with phone customer service was being put on hold.

The additional capability of automated tools within your chat experience can go a long way in solving common consumer complaints beyond eliminating excessive response times and holding music. Although it may seem paradoxical, chatbots can increase users’ perceptions of trustworthiness and reliability when used correctly.

Think about the typical queries that your clients pose daily: concerns about product selections, working hours, stock availability, etc. Most of these commonly asked questions can be answered independently, saving customers from ever having to contact customer support.

Customers will not feel ignored by an automated FAQ; they will see that the brand values their inquiries and concerns and will respond quickly, even if no one is in charge.

Stay Ahead of the Curve with WhatsApp Business Platform 

Consumers demand two-way dialogue, interaction, and personalization with the businesses they trust; they no longer wish to be passive recipients of marketing messages.

And if you fail to supply it?

They might well choose to patronize a rival brand that does.

Are you curious how marketing executives use WhatsApp to promote engagement at every customer journey stage?

For a deeper look at this potent toolkit, see our Ultimate Guide to WhatsApp eCommerce Store. If you need further assistance with your marketing efforts and revenue growth, Contact WebMaxy Anytime.