Instagram is the 4th most prominent social media platform in the world, with over 200 million daily active users. Almost 70% of users look for their next purchase on Instagram.
Considering these stats, Instagram can be the perfect hub for businesses to unlock their brand visibility and growth.
But, the major concern lies in “How to create an Instagram business account?”
In this blog post, we will show you how to set up a business Instagram account?
Also, we will explain how Instagram can benefit businesses and provide tips on optimizing your business Instagram account.
So, let’s get started!
What is an Instagram business account?
An Instagram business account is an account that is specifically made for businesses to promote their product and services through paid ads or optimizing their content.
An Instagram business account provides in-depth insights into customer’s demographics, interests, content performance, and growth. With this data, businesses can create a targeted marketing campaign and customer-centric products to increase their Instagram followers, helping them to get better results and reach a larger audience.
Also, Instagram’s business account allows businesses to access advanced features like analytics, call-to-action, posting high-quality images and stories, and third-party integration, boosting business reach.
Remember: You must create a personal account first to create an Instagram business account. Keep following the article; we’ll guide you on how to create an Instagram business account.
The benefits of a business Instagram account
With an Instagram business account, businesses can reach out to a larger customer base and demonstrate their product or services to a wide audience. Other than this, there are several benefits that businesses can get from business Instagram accounts. These benefits are;
1. Instagram ads
This is one of an Instagram business account’s most used and precious features. Instagram ads are the most effective and efficient way to reach your targeted customers.
You can easily manage and run ads by choosing your budget, selecting a targeted audience, and ad placement. You can also track your campaign performance and adjust it accordingly.
💡Tip: To get in-depth analytics, You can link your Facebook account to access Facebook Ads Manager (Now known as Meta Ads Manager)
2. More people can find you
Did you know there are over 2 billion active Instagram users monthly? You can’t imagine how far your business can go with a good marketing strategy and engaging content with an Instagram business account. Crafting attractive images, stories, and videos for your targeted audience increases followers.
3. Analytics
Instagram provides essential analytics into what’s working and what’s not in your content. It gives you in-depth insights into your business account and its performance.
It provides you with detailed analytics about your followers, helping you to create content to attract new followers who might be interested in your product and services.
Also, Instagram provides data about impressions, conversions, profile views, potential leads, content reach, website clicks, and so on. Also, Instagram allows you to identify trends and optimize your content.
In addition, Instagram gives you valuable feedback from insights, helping your business to adjust and implement better strategies for marketing.
4. Ability to share links
One of the best ways to drive traffic to your website is by providing links to your Instagram business profile and stories. Links allow you to direct your audience to your website, where they can explore more about products and services.
In addition, sharing links will allow businesses to turn leads into customers and increase brand visibility.
Remember: Instagram doesn’t allow hyperlinks in posts unless it’s a paid advertisement. Better add CTA’s in your post to drive traffic to your site.
5. Ability to schedule posts
With Instagram’s auto-scheduling features, businesses can save time and effort. Scheduling posts ensures that your content is posted when your followers are active, leading to better engagement. In addition to the auto-scheduling feature, businesses can consistently deliver content, organize content calendars, and allowing to post on the go.
How to create a business Instagram account?
The more the number of followers on your Instagram account, the more you will be able to reach out to a larger group of prospects. Businesses with less than ten thousand followers have an average engagement rate of 1.11%.
If you still haven’t created a business account. Follow these steps to create one:
1. Download Instagram
Download the Instagram app on your smartphone, or visit the Instagram website using a web browser.
2. Sign up
Create an account on Instagram. Provide all the details, including business name, email address, passwords, and address.
3. Shift from your personal account to your business account
Once you completed setting up your profile, you need to switch from a personal to a business account. To do that,
- Simply tap the “three lines icon” in the top right corner
- Click on “Settings”
- Click “Account”
- Then click on “Switch to a professional account.”
- You’ll be asked whether you’re a creator or a business. Simply tap on “Business.”
4. Fill out your business information
As you come to the fourth step, you’re half done setting up your business account. Onboarding to the following steps, you’ll need to add relevant information about your businesses:
- Profile picture: Most of the brands use logos in this section; make sure your profile picture looks captivating.
- Bio: You can write an attractive slogan, business hours, contact information, and, most importantly, a link to your website(If you have one).
- Action Buttons: You can add action buttons that let your customer take actions like making a reservation, ordering now, etc. You will need an account with Instagram partners to use this feature.
5. Connect with your Facebook page
You can get the most out of the Instagram business tool by connecting your Facebook business page to Instagram.
Follow these simple steps to connect your Facebook page to Instagram:
- Tap the “Profile icon” on your Instagram business account
- Tap “Edit profile”
- Click “Page” located below Public business information
- Tap “Continue”
- You’ll be asked to “log in to your Facebook business account”
- Finally, “select a business account you want to connect”
6. Post engaging content
If you’re new to an Instagram business account, it would be better to post content like an introduction to your business, which helps you to create a good impression with your followers. Additionally, it also helps to increase brand awareness.
As your followers grow, you can add content relevant to your business and make sure it engages your audience. Captivating content can attract more potential customers to your business. As a result, revenue and sales can increase.
7. Proceed to your strategies
Once you’re done setting up your Instagram business account, it’s time to develop marketing strategies; whether researching and targeting an audience, crafting attractive visuals, or tracking your results, you must master all these factors to promote your products and services.
💡Pro Tip: It’s essential to ensure your contact information is up-to-date and easily accessible. One of the best strategies is to use the virtual phone number for Instagram, as it maintains privacy and security while managing your business communication efficiently.
How to Optimize your Instagram business profile?
You can optimize your Instagram business profile by:
1. Setting up Instagram shopping
Instagram shopping is a feature that allows your audience to shop efficiently going through your business’s photos and videos. This feature lets your audience quickly purchase the products or services they seek. Additionally, it is a great way to increase sales and revenue.
Follow these steps to turn on Instagram shopping:
- Open your business profile. Tap on the “Three lines icon” in the top right corner.
- Tap “Settings” > “Business” > “Set up a shop.”
- Tap “Get Started,” and then You will be guided through the process of submitting your shop for review.
- Check the status of your Instagram shopping feature by going to “Settings” > “Business” >“Shopping.”
- After your Instagram Shopping feature is approved, go to “Settings” >“Business”> “Shopping,” and then select your product catalog and click “Done. You can also create a digital catalog through online tools.
2. Linking to other social media accounts
Linking to other social media helps to boost engagement, increase brand awareness, and enhance marketing efforts. It also allows you to cross-post content, ensuring everyone following your brand sees it.
3. Use hashtags
Optimize your content using hashtags. You can make your content more visible and more accessible to find by using hashtags. Furthermore, they can be used for tracking content performance and gauging campaign success.
4. Integrate social media tools
When your business grows, data provided by Instagram isn’t enough. Your strategy should include social media tools so that you can measure the impact of your campaigns.
Tools like Iconosquare, Crowdfire, Hootsuite, and Sprout Social can help you track and measure your social media performance. You can also use these tools to measure customer engagement, identify influencers, and analyze trends. The insights they provide into your competitors can also be used to optimize your campaign.
Conclusion
Instagram can be a game changer for new businesses; it is a powerful social media platform to build a brand and connect with potential customers. Instagram is popular among youngsters as it is a visual-based platform; businesses can use this to their advantage by posting visually appealing and engaging content.
In addition, Instagram business accounts also provide businesses with valuable insights into their competitors’ strategies, allowing them to optimize their campaigns.