What Is SEO Link Wheel & Is It Effective?

In today’s digital age, a strong online presence is critical for corporate success. Search engine optimization is essential for marketing a website and ensuring it appears high in search engine results. A well-optimized website generates more organic traffic, which boosts exposure, conversions, and income.

The link wheel is one of the SEO tactics used to improve a website’s rating. This post will explain what is link wheel, how it works, and whether is it effective.

What is Link Wheel in SEO?

In the world of Search Engine Optimization (SEO), a link wheel is a deliberate approach for creating backlinks to boost a website’s authority and search engine ranking. The idea is to create a network of interconnected websites or web properties that point or link to a single central website, which is frequently the primary site that an individual or corporation wants to promote.

The goal is to create a “wheel” of links that direct authority and relevance to the principal site, thus increasing its exposure in search engine results.

Let us break down the components of a link wheel:

1. Central Site (Hub)

This is the main website or webpage that you want to rank better in search engines. The entire link wheel approach is aimed at increasing the authority and importance to this site.

2. Satellite Sites (Spokes)

These are the wheel’s outer nodes. They might be blogs, social media accounts, or other digital domains under your control. Each of these sites will have distinct material relevant to the primary site’s specialization. They work as the supporting cast, guiding link juice and traffic to the hub.

3. Interlinking

This is the core of the link wheel approach. Each satellite site connects to both the central site and one or more additional satellite sites. This results in a network of interconnected linkages that take the shape of a wheel.

The major benefit of a link wheel is that it combines the strength of several online pages to boost the authority of a single-core website. Each satellite site links to the main site and each other, creating a flow of link equity. This, in principle, increases the primary site’s authority and trust with search engines.

However, link wheels must be carefully designed. Search engines, particularly Google, are skilled at detecting artificial link-building tactics. A well-executed link wheel seems organic and is supported with high-quality, relevant information on each of its nodes. A badly formed link wheel, on the other hand, may generate red lights and result in fines.

When properly performed, a link wheel may be an effective SEO tactic. It uses the combined strength of several online domains to direct authority and relevance to a single site, intending to improve search ranks. As with any SEO tactics, the goal is to ensure that the approach is real, content-driven, and follows standard practices.

How Do Link Wheels Work?

Link Wheel works by putting information on several Web 2.0 domains and linking them to the main page, forming a wheel-like structure. This helps to improve any website’s backlink profile. 

Let’s begin by looking at what a link wheel may look like:

link wheel

As you can see, the primary website is in the middle, surrounded by other websites. They both point an arrow at the other. But what is occurring here?

  • Before we go in, let me offer you some brief content: All “site 1, site 2…” websites are web 2.0.
  • This implies that all of these websites rely on user-generated material.
  • Assume you discovered several UGC sites, such as Blogger, Jimdo, Medium, Weebly, and others.
  • And you write one post for each site that is connected to your primary website’s specialty. 
  • And in each of those pieces, you put two external links: one to the next blog and one to your main website.
  • So, for example, you may publish the first blog on Medium and the second on Jimdo.
  • When you change the medium article, you provide one link to Jimdo’s article and another to your website.

Similarly, assume your third article is about Weebly. Now, when you modify Jimdo’s article, include one link to the Weebly page and another to your main website.

Here’s how it appears visually:

And this process will last as long as you want it to. You can pick the number of sites (or spokes) on the wheel. There’s something called an advanced link wheel.

Here’s how it may look:

link wheel

You may have noticed that a large link wheel is made up of smaller link wheels. This improves the diversity of links and webpages.

And this link wheel might become so large that it becomes hard to locate new sites to submit material on.

What’s the actual question?

Is Link Wheel White Hat SEO or Black Hat SEO?

Google considers them to be link scams, which violate webmaster standards. So it’s reasonable to state that these approaches are considered black hat SEO.

Link Wheels are typically used to influence rankings and so can be classified as black hat.  So it’s reasonable to say that creating them isn’t worth the time, resources, or money.

Do Link Wheels Still Work?

No, link wheels do not work today. They were popular in the late 1990s and early 2000s, but they are less significant in the 2020s.

Many SEOs utilize similar strategies nowadays, but they are not guaranteed to succeed. Because Google’s algorithms are stronger than ever.

And, with large upgrades coming up regularly, we must avoid doing anything that jeopardizes our website’s search reputation.

In 2022 alone, several modifications impacted the criminal actors’ websites. People who manipulated search results in any way received worse ranks and experienced significant decreases in traffic and queries.

So, why would we jeopardize our efforts by going against the rules? 


In the complex realm of SEO, tactics such as link wheels provide a multifaceted approach to improving a website’s search engine rating. The benefits are numerous, ranging from increased domain authority to focused traffic production, but the obstacles are also there. 

It is critical to find a balance, ensuring that each spoke of the wheel—whether a self-created site, an external cooperation, or a connection from a reputable platform—adds true value.

As with any SEO efforts, the focus should be on producing real, high-quality content that meets the user’s purpose. When performed with precision and ethical concerns, a link wheel may be a game changer in the digital space.


a. What is the primary purpose of a link wheel in SEO?

The primary goal of a link wheel is to improve the SEO of a central website by directing authority and relevance from associated satellite sites.

b. Can external websites be a part of the link wheel?

Yes, websites owned by other organizations or persons can be included in a link wheel, often through collaborations or partnerships.

c. What are the benefits of using link wheels for SEO purposes?

Link wheel optimization provides various benefits, including:

  • Improve the site’s rating.
  • Generate organic traffic.
  • Improving the domain authority.

d. What are the best practices for building white hat link wheels?

To make a white hat link wheel, use these best practices:

  • Prioritize high-quality material.
  • Diversify the link sources.
  • Avoid overoptimization.
  • Update and manage your link wheel.

e. What are the key steps in creating an effective link wheel?

The stages for creating a link wheel in SEO are as follows:

  • Identify Web 2.0 platforms.
  • Create high-quality, original content.
  • Include anchor text links in the content.
  • Increase traffic and visibility by promoting your satellite websites on social media, forums, and other online channels.

f. How to choose link-building services?

When choosing a link-building agency, consider the following factors:

  • Experience and knowledge.
  • White hat tactics.
  • Strategies that are tailored to individual needs.
  • Transparent reporting.

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