Sitemap in SEO: What it is & Why it Matters?

As SEO advances, it becomes more human-centered, and industry professionals begin to challenge traditional approaches aimed primarily at search engines. Sitemaps, for example, have been around for a very long time.

Are sitemaps still useful for SEO in 2024, or are they a waste of time?

When, and why, should you utilize them?

And how can you optimize them for the best SEO results?

What is Sitemap in SEO?

A sitemap is a blueprint for your website that allows search engines to identify, crawl, and index all of its information. Sitemaps also notify search engines which pages of your website are the most significant.

There are four major types of sitemaps:

  • Normal XML Sitemap: This is by far the most popular sort of sitemap. It generally takes the form of an XML Sitemap, which links to various pages on your website.
  • Video Sitemap: This is used primarily to assist Google in comprehending the video content on your page.
  • News Sitemap: This tool assists Google in finding material on sites that have been authorized for Google News.
  • Image Sitemap: This allows Google to discover all of the photos posted on your website.

Types of Sitemaps

There are two sorts of sitemaps: HTML and XML. We shall go into further detail about them below:

1. HTML Sitemap

HTML sitemaps let human visitors browse your website. Search engines can also utilize it to find your URLs. An HTML sitemap includes clickable titles for your site’s posts, pages, and goods. It may also provide the date the information was published or last edited.


2. XML Sitemap

An XML sitemap provides connections to your website’s articles, pages, products, attachments, and taxonomies in XML format. It is meant to help search engines find all of the material on your website. An XML sitemap typically includes the URL of the content and an element indicating when it was last edited.

xml sitemap

Types of XML Sitemaps

The XML sitemap is the most used form of sitemap. It is the term we most commonly use when discussing sitemaps. 

The sitemap index offers links to each XML sitemap on your website. Below, we’ll go over some of the sitemaps seen in a sitemap index.  

a. Post Sitemap

The post sitemap holds the URL for each article on your website. If you produce article-style material, such as the one you’re reading, include the URLs in your post sitemap. That way, search engines understand you want the content to appear in search results.

b. Product Sitemap

The product sitemap provides the URLs for the items on your website. A product sitemap is required only if you offer physical or digital items on your website. That way, search engines can find and show your items in search results.

c. Local Sitemap

The local sitemap includes your company’s address and geographical coordinates. Google utilizes these coordinates to validate your business address. As a result, the local sitemap is a must-have for every site that wants to rank in local search.

Why Are Sitemaps Important In SEO?

Search engines such as Google, Yahoo, and Bing utilize your sitemap to locate specific pages on your website.

As Google says it:

“If your site’s pages are properly linked, our web crawlers can usually discover most of your site.”

In other words, you probably do not need a sitemap. But it will not harm your SEO efforts. It makes sense to employ them. Search engines may take some time to locate a new website. Thankfully, you may speed up the process by uploading a sitemap to search engines. In this manner, you notify them of your website’s presence and allow them to find your URLs more quickly than normal.

As a general guideline, your sitemap should only include URLs for material that you wish to appear in search results. When a search engine crawler sees a URL in your sitemap, it understands that you want it to appear in search results.

In some circumstances, a sitemap is really useful.

For example, Google mostly finds webpages via links. If your site is brand new and has only a few external hyperlinks, a sitemap will assist Google in identifying pages on your site.

Perhaps you manage a 5 million-page e-commerce site. Unless your internal links are flawless and you have a plethora of external links, Google will have a difficult time discovering all of your sites. 

This is where sitemaps come in.

  • If your site has solitary or unlinked posts, pages, taxonomies, or attachments, you will have orphaned content.
  • Without a sitemap, search engines are unlikely to detect this type of material.
  • Search engines check the element in the sitemap to see if a URL has changed since their last visit.
  • The search engine can then use this information to determine whether to recrawl the URL.
  • If you convert your material into different languages, it is excellent SEO practice to notify search engines about this.
  • You may simply accomplish this by putting the URLs in the sitemap.
  • That way, search engines can determine the many languages accessible for the material.

An HTML sitemap is an excellent source of internal backlinks. Because they contain connections to all of your content, they allow you to build internal backlinks without incurring search engine penalties. 

Tips For Optimizing Sitemaps

a. Use XML files to structure internal links and external URLs

The XML file contains a collection of URLs that lead crawling bots to certain content and pathways on a website. As a result, employing internal and external links in your sitemaps tells web spiders about what’s relevant on the website, which helps limit the number of orphan pages. Such clarity can improve general SEO health, which bodes well for rankings!

b. Keeping the root directory clean and organized

The root directory is the core place for all files and directories that make up a website. All web queries start in the root directory.

Avoid crowding your root directory with many files, since this can reduce the responsiveness of your website.

c. Include ALL web pages in the sitemaps page URL

As previously stated, sitemaps serve as a gateway for Google bots, directing them to all web pages on the site, even if the internal linking is inadequate. Including all websites in the sitemaps file improves communication between the site and search engines. 


Sitemaps are an important tool for increasing the visibility and discoverability of your website. Sitemaps assist search engines in correctly indexing and ranking all of your pages by providing them with a road map of your site’s content. This ultimately leads to more organic visitors and better SEO performance.

We hope you understand the different sorts of sitemaps and how having them on your site may help your SEO.


a. How do I find the root directory in WordPress?

For WordPress sites, /html is the root directory for your files. You may access the root directory using SSH, STFP, or File Manager.

b. Does a sitemap affect SEO?

Yes. Sitemaps outline all of a website’s priority pages to help search engines scan and index them. This improves a website’s ranks and makes it visible to a wide number of internet visitors, complementing SEO efforts.

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