Video content is no longer an added bonus; in this digital age, it has become the core of every successful marketing strategy. Branded and corporate video production is especially helpful because it gives a company exposure, build the message up delivery and cements the brand.
Here are top seven advantages of getting corporate or branded videos designed and how it could take one’s business to the next level.
a. It Will Help You Gain Exposure and Brand Recognition
One of the best ways to introduce your company to a new audience is with an extremely polished branded video. Visual storytelling can be used to showcase your brand identity, emphasize unique characteristics of your business and highlight your mission and values which make it easy for the viewer to identify with you and remember you when considering a purchase.
b. Better Search Engine Optimization
Video can be a valuable addition to your company’s search engine optimization (SEO) strategy. Because videos increase time on a site, search engines (particularly Google) reward sites that carry quality video content. The trick is to embed your corporate videos on the website so that it starts ranking seamlessly within the search engine results page [SERP] which can accelerate potential buyers to find you quickly.
c. More Engagement on Social Media
Being an attention-grabbing medium, video is perfect for social media. Compared to other content types, branded and corporate video production content is more shareable, likable, and provides better engagement. More interaction with them means additional exposure for your brand, but it also builds community. Companies are able to connect with customers by posting professionally branded videos on your company Instagram, LinkedIn and Facebook accounts and engaging in conversations with followers, answering questions and getting feedback.
d. Deeper Relationship With Customers
Through corporate video production, businesses can acknowledge their audience/potential customers entirely with an emotional approach. The idea of putting real human beings in the front like customers can support countries with a more loving and realistic image rather than everything being white collar workers. For example, sharing an inside view of your team culture or showcasing success stories builds credibility and helps customers connect to your brand.
e. Communicating Difficult Ideas in Easy Ways
It can be challenging to describe some products or services in text, especially technical and complex. Creating videos can be an excellent way to break down complex information into digested pieces. Videos are a great way to explain how something works or the value of a service by using visual images, narration and animation.
f. Increased Conversion Rates and Sales
Video content is very persuasive in nature; it can have a direct effect on your company’s bottom line! According to studies, videos can boost conversion rates by as much as 80%. Product demos, customer feedback, and explainer videos provide social proof for a potential customer to hopefully buy. When done properly, corporate and branded video production is an investment that will turn casual viewers into paying customers — making it a smart choice for any business looking to increase sales revenue.
g. Increased ROI
Yes, producing quality video requires some initial investment but the returns it offers makes it more than a worthwhile venture. Videos live longer than most other content and can be used in many ways across various platforms, whether it is for social media, email marketing, presentations or website landing pages. This power of consistently reaching new audiences makes video one of the top content types.
Expense spent on branded and corporate video production provides much returns past a singular campaign. From creating brand visibility and connecting with ideal customers to boosting sales conversions and also achieving a higher return on investment, video content is what top companies invest deeply in as part of their growth strategies.
English
French
German
Russian
Spanish