Last Updated on 03/11/2025
Assume you’re an entrepreneur wanting to expand your online furniture business. You’ve created a blog on your website, but you need to learn how to utilize it to attract new customers and increase revenue.
This is where SEO content comes in.
By providing high-quality information on your blog that keeps your readers engaged and optimizing your blog content for search engines, you can increase the visibility of your website and attract more prospective customers.
There are several sorts of SEO content that you can use to expand your business, and in this post, we’ll look at some of the most effective tactics.
Continue reading to discover how to utilize tailored content to enhance your website’s performance.
What is SEO Content?
SEO content, also known as Search Engine Optimized content, is any sort of material developed to rank high in search results and/or attract backlinks from other sites. It can take the form of textual material (blog posts), visual content (infographics), audio content (podcasts), or audiovisual content (videos).
In most situations, SEO content is built around keyword research to improve its chances of ranking high on search engines like Google, Spotify, or YouTube.
Types of Content
The audience’s success influences the efficiency of various types of content. You must determine the sort of SEO content based on your niche, goals, and audience intent.
To begin, consider the most typical types of content listed below:
a. Blogposts
Blog entries are first on our list of SEO-friendly content formats. When you think about content marketing, this format usually comes to mind. In reality, there are over 600 million blogs worldwide.
As the name implies, blogging entails sharing information and expertise via a blog. Although blog postings are mostly written, they may also incorporate images, GIFs, and videos. Blogging is a more casual way to share information.
Typically, organizations will write their blog articles in a more conversational tone, as if they were speaking to a friend or colleague about a topic. It’s an excellent method to interact with readers and engage in a “conversation” on things that are interesting and important to them. Your blog postings can address a wide range of commercial or industry-related themes.
For example, Grammarly’s blog covers a wide range of writing-related subjects, from outlining to creating a CV and effective communication channels.
b. Long Form Content
When you understand how to develop SEO content, you’ll discover that long-form material is popular. Long-form material entails offering thorough and in-depth information about a topic. These pieces are often lengthier than blog entries and written in a more professional tone.
Blog postings may skim the surface of a topic, but long-form writing delves deeper into a subject, providing readers with more information and perspectives. Consider the following example from The New York Times. They developed a long-form piece on an avalanche near Tunnel Creek.
The post includes in-depth facts and background information that add context and comprehension to the tale.
c. Videos
These are another excellent SEO type of content. They are a great, entertaining way to present a lot of information. Here are some statistics demonstrating the influence of video:
- Brand connection grows by 139% after seeing a video.
- 92% of users share videos with others.
- The conversion rate rises by 86% with video.
It allows you to convey a large amount of information to your audience at once—one minute of video is comparable to eight million words. They are also quite flexible. They can be used independently or as part of a blog post or long-form content to provide an additional level of engagement.
Video marketing enables you to address a wide range of topics within your sector. You may also build a variety of films to demonstrate various themes, including:
- Product videos
- Product demonstration videos
- Explainer videos
- Educational videos
d. Listicles
These are the next sort of material we’ve identified for SEO. They are sites that include information in the form of lists. This material is popular because it is easy to scan and allows users to access information quickly.
When creating listicles, you can employ various tactics, such as how-to lists or lists of advice. Here’s an example of Dave Ramsey’s listicle, which includes a numbered list of methods to create additional money.
e. Guides
When you learn how to write SEO type content, you’ll notice that many organizations prefer lengthier pieces of material. A guide is another type of longer-form material you may develop. Guides are comprehensive works that cover every aspect and complexity of a topic.
Guides can contain either open or gated material. Gated material requires visitors to provide their details to access the guide. When consumers enter their information, they often receive an email with a copy of the guide attached.
The problem with gated content is that it does not affect your SEO ranking. Because Google cannot access the text, it does not influence your SEO. To have SEO-optimized material, you must post your guide on your website for Google to index.
Need help creating different types of content for SEO?
When it comes to creating numerous types of content, SEO content authoring might be a daunting task. If you’re feeling overwhelmed by the many forms of content for SEO, Marketing Lad can assist. We have a trained staff of copywriters and content writers who can assist you in creating SEO-optimized content that generates business outcomes.
We can assist you with creating content that increases traffic to your website, generates more leads, and helps you make sales by strategically aligning it with your sales funnel for SEO, ensuring every piece guides potential customers smoothly from discovery to conversion.
Ready to develop content that will improve your SEO performance?
Contact us online to discuss our content marketing services with a strategist.
FAQs
Digital marketing content types encompass a wide range, including blog posts, articles, videos, infographics, podcasts, e-books, social media postings, webinars, case studies, and email newsletters. Each kind has a distinct role in engaging and enlightening consumers, increasing brand awareness, and generating conversions in digital marketing campaigns.
To select the type of content to use for a specific marketing campaign, evaluate the campaign’s goals, target audience, and stage of the buyer’s journey. Analyze audience preferences, industry trends, and platform fit to determine the best content format for engagement and conversion.
Including multiple content types, such as blogs, videos, and infographics, in content marketing campaigns provides several benefits. Blogs enhance SEO and thought leadership, videos increase engagement and storytelling, and infographics simplify complex information. Together, they increase audience reach, engagement, and conversion rates by responding to various audience tastes and habits.
