Using ‘People Also Search For’ in SEO Strategy !

Staying on top of the latest trends and techniques is crucial for businesses to maintain a strong online presence.

One of the most significant advancements in recent years has been the “People Also Search For (PASF)” feature on search engine results pages.

This feature provides users with a choice of related search words, which may give customers insightful information about their search intent. It may be a significant component of an effective SEO strategy.

Let’s explore the importance of the “PASF” feature, and how businesses can leverage it to improve their search rankings and drive more traffic to their websites.


What does the Google search term “People Also Search For” mean?

The PASF feature is a section that appears on Google search results in pages, offering users a selection of related search queries that are similar to the initial search query. It is designed to help users refine their search and find more specific or relevant results.

The PASF feature typically appears below the top search results and provides a list of clickable options that users can explore to find additional information related to their search query.

These suggestions are generated based on Google’s algorithms, which analyze user behavior and search patterns to identify related queries. The way it operates is as follows:

  • Google Search displays the most relevant and high-quality web pages related to a keyword search conducted by a user.

If the user clicks on one of the search results but returns to the search page in a few seconds, Google assumes that the search result did not meet the user’s query. At this point, the “People Also Search For” section appears below the previously clicked search result, containing other relevant keywords.

To illustrate, searching for “semscoop review” on Google provided me with the following results on the first page.

Google result on 1st page

The search results appear in the typical Google search results format and are not out of the ordinary, as can be observed.

Upon scrolling down, I selected a webpage from the results that appeared relevant to my search and briefly visited it before returning to the Google search results by using the back button.

As a result, Google now displays the “PASF” section beneath the previously selected search result.

People Also Search For

The section comprises various keywords that are associated with my initial search query “semscoop review.” You may observe that these keywords are very similar to the “Related searches” displayed at the bottom of the search results pages.

This raises the question of whether the “PASF” snippet is identical to related searches. Though they are nearly identical, there are some distinctions between the two.


What are the distinctions between “Related Searches” and “People Also Search For” in Google search?


The primary difference between “Related Searches” and “People Also Search For” is the context in which they appear on the search results page. Google’s algorithms generate “Related Searches” located at the bottom of the search results page, which suggest related topics for users to explore further.

These suggestions are based on an analysis of search patterns and user behavior, to identify queries that may be of interest to the user. “PASF” appears in a separate section beneath a specific search result and then returns to the search results page.

This section offers users additional search queries that are related to the original query they entered, based on the search behavior of other users who conducted similar searches.

While “Related Searches” and “PASF” offer similar suggestions for related queries, they differ in their placement and the context in which they appear.

“Related Searches” provide broad suggestions for related topics, while “People Also Search For” offers more specific suggestions based on the user’s original search query.

What is the importance of the “People Also Search For” feature in terms of SEO?


To utilize the “People Also Search For” feature for SEO on Google, you should begin by searching for a relevant keyword or phrase. Then, navigate to the bottom of the search results page to locate the “People Also Search For” section.

Review the associated search terms and phrases to understand what individuals are searching for and how they are phrasing their inquiries. You can use this knowledge to create content that better aligns with your target audience’s requirements and preferences.

Additionally, integrate related keywords and phrases into your content to boost your search engine rankings.

What are the ways to utilize PASF to enhance your SEO?

a. Utilize PASF to conduct keyword research

Keyword research

PASF is a valuable resource for conducting keyword research since it provides data directly from Google’s search records, making it highly relevant to your subject matter.

Ranking for these keywords can increase traffic and enhance the overall topical authority of your website. Here are some ways to use PASF for keyword research:

Start by searching for the keyword you wish to rank for and take note of its PASF keywords. Then, in separate tabs, search Google for each PASF keyword to uncover additional PASF keywords.

 If your topic is not very comprehensive, you may notice repetition in the PASF keywords. However, this approach frequently reveals new search queries that you may not have considered before.

Use Ahrefs or another keyword research tool to analyze the search volume and ranking difficulty of these keywords. This is an effortless approach to discover hidden keywords with a decent search volume that you can include in your content.

b. Use PASF To Find Content Ideas


PASF is an acronym that stands for “Problem, Agitate, Solve, and Format.” It is a helpful framework for generating content ideas that resonate with your audience. Here’s how you can use PASF to find content ideas:

Problem: Decide what issue your target audience is currently dealing with. For example, if your audience is small business owners, a problem could be “how to manage cash flow.”

Agitate: Agitate the problem by highlighting its negative consequences. For example, you could talk about how poor cash flow management can lead to missed opportunities, increased debt, and financial stress.

Solve: Offer a solution to the problem. For example, you could provide tips on how to improve cash flow management, such as using accounting software, creating a budget, and reducing expenses.

Format: Choose a format that is appropriate for your solution and your audience. For example, you could write a blog post, create an infographic, record a video tutorial, or host a webinar.

Using PASF can help you create content that addresses your audience’s pain points and provides them with useful solutions. It’s a great way to engage your audience and establish your authority in your niche.

c. Utilize the “People Also Search For” feature as frequently asked questions (FAQs)


Being aware of the fact that individuals search for specific subjects enables you to address inquiries within your content.

For instance, if an individual is searching for “how to become a real estate agent,” you can supply relevant answers to that subject matter.

Moreover, you can utilize it as a general keyword within your content which in this case could be, e.g., a guide for home buyers. This will aid you in discovering associated content that is pertinent and instructive.

If an individual is searching for “what is an agent,” you can use this phrase as a general keyword in an article that furnishes insights into the functions of an agent and how they can assist you in accomplishing your objectives.

d. Utilize the PASF technique to enhance on-page SEO

To enhance your website’s on-page SEO potency, utilize PASF keywords to optimize your content. Below are two approaches to accomplish this:

  • Record all pertinent PASF keywords and incorporate them smoothly into your content wherever applicable.
  • Employ PASF keywords in H2 and H3 tags.

e. Use PASF for long-form content

If you intend to produce long-form content, you’ll likely incorporate several components such as headings, titles, meta descriptions, and subtopics.

To ensure high-quality content and consistency, it’s important to have a range of keywords and content concepts. To achieve this, you can employ the PAS technique.

Ways to discover keywords related to “People Also Search For” (PASF)

A. Google Search Console


Google Search Console is a no-cost tool offered by Google that enables you to identify PASF keywords, their organic rankings, and traffic statistics.

By utilizing this tool, you can analyze your search volume data, keyword rankings, and other valuable information.

With Search Console, you can:

  • Monitor the performance of your website on Google Search and determine which keywords are generating the best results for you.
  • Analyze how users are discovering your website and which pages are performing exceptionally well. This can help you optimize those pages for even better performance.
  • Adjust your website based on user behavior and focus on the areas that are driving the most traffic.

B. Keywords Everywhere

Keywords everywhere

The Keywords Everywhere Google Chrome extension is an excellent SEO tool that allows you to view data directly on your search page.

This tool provides access to both related and PASF keywords, which are usually straightforward to comprehend. When searching using the extension, six related topics or PASF keywords are displayed alongside the search results.

By clicking on the top widget that contains the related terms to your search query, you can view the six keywords that are linked to your query.

The Keywords Everywhere extension automatically identifies these six keywords embedded in the search results, eliminates duplicates, and presents them to you on the right side of Google in a widget labeled “People Also Search For.”

Additionally, this widget displays monthly search volume, CPC, and competition data for the identified keywords.

C. Google SERPs

When conducting PASF keyword research, the most crucial tool to use is Google Search Engine Results Pages (SERPs). SERPs are where businesses appear when a specific term is searched for.

The results displayed on these pages are determined by the keywords used in the search query and the desired content type.

Various results appear on Google SERPs, including:

1. Organic SERPs:

These results are generated when Google searches for relevant content and display it in the organic search results. Organic search results occur when individuals search for information from other people who have shared their expertise with the world.

2. Paid SERPs:

Paid search results occur when an advertiser pays to appear at the top of Google’s search results page. This includes both organic and paid ads. Paid search works best when you have a clear understanding of what you’re paying for.

3. Local SERPs:

Local search results occur when someone physically goes to a store or event using their smartphone device to find information.

D. Ahrefs


Ahrefs is an incredibly effective and valuable tool for conducting keyword research. It is one of the most frequently used tools by content management teams as it has been successful in achieving high search rankings and increased traffic.

Ahrefs provides more than just PASF keywords. It displays a variety of other keyword suggestions and also features ‘Questions’ extracted from Google’s ‘People Also Ask’ (PAA) section.

E. Semrush


Semrush is an exceptional tool for competitor research as it can analyze any website or SERP for its domain name, traffic, backlinks, social shares, and much more.

It has a user-friendly interface that allows you to easily find relevant keywords by using drop-down menus at the top of the page, enabling you to create long-tail keywords.

Furthermore, Semrush offers information such as the frequency with which a keyword has been searched, and how frequently it appears on the first and second pages of Google’s search results.

F. Ubersuggest


Ubersuggest is a keyword research tool that provides valuable data on keyword search volume, difficulty, and related keywords. It enables you to discover the keywords that your competitors are ranking for and identify related keywords you may want to target.

You may prioritize your keyword targeting by using Ubersuggest to acquire statistics on the projected traffic and clicks a term can provide. Ubersuggest provides a “Content Ideas” feature that can suggest topics based on a keyword, it can help you create content that targets PASF keywords.

By utilizing the tools discussed, you can expand your SEO efforts and reach a wider audience of potential customers. The keyword research is a continuous activity and that the best way to remain ahead of the competition is to periodically examine and alter your keyword approach.

By leveraging these tools to find PASF keywords, you can take your SEO efforts to the next level and continue to improve your website’s search ranking.


“People Also Search For” is an essential tool that can significantly improve your website’s SEO strategy.

By optimizing your website’s PASF results, you can attract more traffic, increase user engagement, and improve your search engine rankings.

Additionally, PASF can also help you understand the needs and preferences of your target audience, enabling you to create more tailored content.

Incorporating PASF into your SEO strategy can be an effective way to stay ahead of the competition and achieve business goals.

By using the right tools and techniques to optimize your PASF results, you can drive more traffic and grow your business.

    Join Our Newsletter To Get The Latest Updates Directly

    Leave a Comment

    Your email address will not be published. Required fields are marked *