Last Updated on 31/07/2025
Reddit is an American social news, content rating, and discussion website. Redditors submit content (links, text posts, images, and videos) that other members vote up or down. The posts are organized by subject into communities or subreddits. Content with more upvotes will appear at the top of the subreddit, and if it receives enough upvotes, it will eventually appear on the site’s front page.
As of March 2022, according to Semrush, Reddit is the 9th most-visited website in the world and the 6th most-visited website in the US.
What are Reddit backlinks?
Reddit backlinks are links to your website that you receive from the Reddit platform. They can be direct links from a link post, in a subreddit with a URL in a post, or contextual backlinks in the comments section.
To start link building on Reddit, you first need to create a Reddit account, then be an active Reddit user for a month, and build up Karma before posting any Reddit backlinks. After that, you need to create your subreddit for backlinks, choose the best subreddits for link building, and post comments regularly. You need to post backlinks relevant to the content, and the content should get more upvotes.
Karma: Karma is considered an important backbone of Reddit. It is a user-scoring metric that uses a proprietary algorithm to measure your participation and engagement on this social media platform. Karma is directly related to your user reputation, so the higher your karma score, the more trust your users place in your content.
Reddit backlinks initially start as no-follow links to protect the system from unnatural link-building practices, utilizing user-generated data. Reddit users will upvote only meaningful content; a minimum number of upvotes is required to make a backlink do-follow. Some users report that at least 5-7 upvotes are necessary, while others claim that more than 10-20 are required. If your content is spammy or useless, Reddit users will likely downvote it, which may result in the suspension of your account.
Nofollow links are links with a rel=’nofollow’’ HTML tag applied to them. The nofollow tag instructs search engines to disregard that link. So basically, if you are building backlinks via Reddit. They will start as no-follow links, which have almost zero impact on SEO.
What does Google say about Forum backlinks?
According to Google’s Quality Guidelines, forum backlinks are considered unnatural links that violate Google’s quality standards.
How to get Do-Follow backlinks from Reddit?
Let’s dive into some of the ways you can obtain dofollow backlinks from Reddit.
Create meaningful content:
To succeed with Reddit, you need to create meaningful content for your fellow Redditors.
If you randomly pick a subreddit (a Reddit forum you create dedicated to a specific topic, where you are the moderator) and share content with your link, providing no additional information. It is doubtful that your link will receive the right kind of attention. When posting content on Reddit, aim to maximize the number of upvotes for your posts. If your content isn’t meaningful and is spam. You will likely receive a flood of downvotes, which can affect your overall karma on the site. Additionally, this may hinder your success on Reddit.
Initially, your link will remain a no-follow link. To get a do-follow link, you must be one of that subreddit’s hottest posts. If your content is excellent, it will soon appear on the front page of subreddits.
Be an active participant:
You don’t have to share links only from your first day, but you must explore your target subreddit. Each subreddit has its own set of rules and regulations, so it’s essential to follow them before posting.
You need to remain engaged in these posts for at least two to four weeks before posting or sharing something that links to your website. Be active and participate in debates on the upvote market subreddit to establish yourself as a recognized member before purchasing a premium Reddit karma account.
Promote your content:
Now that you’ve been active for a while, it is time to share your content. Typically, the audience prefers content in the form of Q&A sessions, Infographics, Videos, and Interviews. Then, you need to pay attention to the type of content your target subreddit is focusing on. If you see video content receiving a lot of attention on your subreddit, you can post your own video content.
For maximum outreach, use a compelling title and relevant tags on Reddit. If your title doesn’t attract an audience, it doesn’t matter how great your content is.
You can either create a ‘link post’ or a ‘text post’, and ensure your post is genuine. If readers are hooked on your content, then earning do-follow backlinks won’t be much trouble.
Research other methods of getting backlinks:
It is helpful to explore alternative methods of gaining backlinks. You may be able to find ideas to use on Reddit. You can even search or ask Reddit directly, as the site contains a wealth of helpful information about Reddit. In this way, you can know the type of content you should create to get the most Reddit traffic.
Conclusion:
Reddit is a unique link-building platform because it is an authoritative site. However, building a do-follow backlink requires substantial effort and time. If you participate in the community, share valuable content, use the right subreddits for you, strategize thoughtfully, conduct some light research before you start, and earn do-follow links from the subreddit sidebar, Reddit is a good source for quality backlinks.
Frequently Asked Questions
Is Reddit good for backlinks?
Yes, it is a great platform for obtaining high-quality backlinks. You can increase the number of organic backlinks that your website receives for SEO purposes. Its strict content policy makes it one of the most trusted sites on the internet. This trust factor enables it to have one of the highest DA for SEO.
Is Reddit good for SEO?
Yes, it is suitable for SEO because it helps you get more targeted website traffic. You can attract organic backlinks from other website owners. Reddit is one of the most popular websites, with over 48 million users worldwide. Your links can gain significant exposure from the relevant audience on Reddit.
P.S.: Read our SEO Question and Answer Blog here!
