Why Transparency Is No Longer Optional For Finance Brands?

Last Updated on 27/05/2025

There used to be a time when finance companies could just release their quarterly numbers and call it a day.

But now these times have become dead and buried thanks to a new generation of investors who expect real-time updates, behind-the-scenes access, and communications that don’t always read like financial corporate speak, especially from the fintech startups that are disrupting the entire industry.

The fintech world was born into this fishbowl, and every financial services company that is swimming in it needs to quickly get comfortable with being observed under a lens at all times.

This shift isn’t just about regulations or compliance (although those are still vital in finance).

Instead, this is about finding ways to survive and then thrive in an ecosystem where trust has become the main currency. 

Why Investors Demand Real-Time Updates?

These days, people don’t tend to make major investment decisions in a fintech startup based solely on an annual report.

Today’s investors want constant communication and want to be brought up to speed on what’s happening, why it’s happening, and what comes next. And they want it all yesterday.

This hunger for information has created an interesting problem for finance companies. On the one hand, they need to communicate more and keep their stakeholders in the loop, but they also need to communicate better. 

Throwing out a bland press release and hoping someone picks it up doesn’t cut it anymore.

Smart fintech firms are turning to specialized finance pr distribution services that can amplify their message across the right channels and reach the audiences that actually matter in the financial sector. 

By putting out a dedicated finance press release, they meet their audience where they’re already active, and more importantly, where their communications are in demand. 

Building Trust Through Honest Communication

Transparency isn’t just about sharing good news for fintech companies.

The finance firms that really nail this understand that honest communication about being open about regulatory challenges, market volatility, or scaling hurdles. Discussing these openly builds more trust than radio silence followed by surprise announcements. 

Take cybersecurity incidents, for example:

When a fintech company discovers they’ve been hit by a data breach, the ones that immediately notify users, explain exactly what happened, and outline their response plan tend to recover faster than those that try to minimize or delay disclosure.

Here is an example of Wise (formerly TransferWise) doing this exact thing after one of their banking partners exposed Wise customer details. 

The same goes for regulatory setbacks. Companies that proactively communicate about compliance challenges or licensing delays show investors they’re managing risks responsibly rather than hiding problems.

Investors in the financial space (and most industries for that matter) have gotten good at reading between the lines, and they appreciate it when companies don’t make them work too hard.

The Multi-Channel Reality

The old playbook of quarterly earnings calls and annual reports already feels outdated these days, especially for fintech companies operating in a 24/7 digital environment. 

Modern financial communication takes place on several different channels simultaneously.

Social media, investor relations websites, financial news platforms, and, yes, traditional press releases all play their part in keeping stakeholders up to date about developments in the financial technology space.

Speed Kills (The Unprepared)

What’s really changed the game for finance companies is the speed at which things move. Financial markets react to information in milliseconds, not days, and fintech firms are particularly vulnerable to rapid sentiment shifts.

These days, the rumor mill doesn’t wait for official statements, especially in the fast-moving world of financial technology.

That’s why most leading finance firms are ready before they need to be. They’ve mapped out their communication channels and know exactly where they’ll post a financial press release when breaking news hits.

Whether they rely on a fintech press release platform to blast out their message to finance native publications or if they want a more general approach through general newswires, the key is having a strategy locked and loaded before the crisis hits.

This reality has forced fintech companies to professionalize their communication strategies in ways that seemed a little over the top just a decade ago.

Having a dedicated investor relations team isn’t a luxury anymore for financial services firms. It’s pretty much become table stakes.

These teams understand that every piece of communication they put out, from Twitter posts about product launches to SEC filings about regulatory compliance, contributes to the overall narrative investors use to value a finance company.

Final Word

It looks like this trend toward transparency will only pick up pace in the finance space.

People want companies to be more open in the finance space, whether that’s about how their money is managed, what tools they have access to, or just basic communication that doesn’t require an accounting diploma. 

Young, agile, and disruptive fintech companies are driving this change because they understand that transparency isn’t a burden, it’s how they build connections with their audience and gain their trust.