Last Updated on 14/08/2025
Search engine optimization (SEO) is a marketing channel that enhances website standards and traffic. The more presence your web pages have in SERPs, the more likely your website is to attract traffic and existing customers to your business.
Search engines like Google, Bing, Yahoo, etc, use algorithms, keywords, phrases, the hierarchical composition of a website, and the clarity of language to rank websites.
Businesses and individuals use SEO to maximize the visibility of their websites. Businesses frequently hire SEO specialists, and enterprises use SEO assessment tests to hire better candidates and execute strategies to improve organic traffic.
To start with SEO, you need a basic foundation for the entire SEO process. We have compiled the top 7 SEO courses for beginners to help them understand the basics of SEO.
Do you know what it takes to become an SEO specialist?
Do you know what some key elements to keep in mind when becoming an SEO specialist are?
Here are the seven best SEO courses
1. Marketing Lad SEO Course
If you’re searching for an SEO course to learn SEO fundamentals, then Marketing Lad’s SEO course is the best place to start!
The material is straightforward to follow, so the language is suitable for non-technical users.
At Marketing Lad, you will receive a comprehensive SEO course, with industry experts delivering live classes on SEO. Yes, we do not provide recorded sessions.
We explain how the SEO process can impact search engine algorithms, such as those used by Google. Then, we introduce the three central SEO sub-processes: Technical SEO, On-Page SEO, and Off-Page SEO.
Do you feel that Marketing Lad SEO is excellent?
Me too!
However, do you know that the platform also enables you to achieve a significant level of SEO dominance?
That’s right!
Marketing Lad’s online course is here to show you several aspects of SEO.
The course covers topics like:
- Digital Funnels
- Keyword Research
- Content Generation
- On-page optimization
- Link Building
- Google My Business
- Google Sheets
- Google Search Console
- Google Analytics
- Website Auditing
- SEO Tools
2. SEMrush Academy
SEMrush is one of the leading players in the SEO industry. This SaaS company sells tools for SEO experts for online visibility and digital marketing. SEO plays a significant role in this.
SEMrush Academy offers SEO Fundamentals and Technical SEO courses that cover everything you need to become an expert in SEO. Top SEO experts, such as Greg Gifford and Bastian Grimm, arrange these courses.
In SEMrush, you can also discover how to use the SEMrush toolkit for SEO specialists with the highest benefit. The most notable feature is that the courses are constantly updated as SEMrush frequently introduces new features, including Google Certification Practice Test Dumps.
SEMrush Academy offers some of the most effective SEO courses available.
Currently, there are approximately 20 courses that focus explicitly on SEO.
These courses cover things like:
- SEO toolkits
- Keyword research
- Site audits
- Link building
- SEO fundamentals
- Competitive analysis
- On-page and technical SEO
In addition to the teachings, they also offer several SEO certifications. You can appear in the exam, pass it, and get the certificate. This is an excellent option for agencies, marketers, and aspiring SEOs. You can use these certifications to register with insured customers that you’re an expert in numerous fields of SEO.
The best part? All courses and exams offered by SEMrush are 100% free, including the certifications.
3. Udemy
Udemy is one of the most popular platforms for learning something new, with online education as its specialty. It offers more than 100,000 online courses.
On Udemy, you can experience comprehensive SEO training at a very low price. Each course has ratings, and on Udemy, one can experience complete SEO training for an extremely low cost. Each course has ratings and reviews, allowing you to see what others have to say about their experiences. It also tells you exactly how many people have enrolled.
Some popular SEO courses on Udemy include:
- Site Audits
- Link Building
- Keyword Research
- SEO for Local Business
- SEO for WordPress
Buying a course from Udemy provides you with full-time access and a course completion certificate.
Udemy also offers specialty courses for teams. If you’re looking for training for four or more people, consider Udemy for Business. This can be an excellent choice for those who run an office. You will have your entire team certified simultaneously.
4. Yoast Academy
Yoast SEO is a search engine optimization plug-in for WordPress. The plugin has over 5 million existing users and has been downloaded more than 320 million times.
The software runs on more than 11 million sites and accounts for 15.4% of the top 1 million sites worldwide. WordPress alone has gathered over five million downloads. It is more suitable for students who have no prior SEO knowledge. It begins by describing the fundamental SEO principles, including how search engines work.
The course is divided into three main sections:
Introduction to SEO, Content SEO, Technical SEO, and bundles, additionally. Some of the most well-liked SEO courses of Yoast include:
- SEO copywriting
- Multilingual SEO
- Structured data
- Site Architecture
- Keyword research
- Content SEO
Most of their courses are paid, but they also offer free training for beginners.
5. Hubspot SEO Crash Course
HubSpot is another prominent name in the SEO industry, providing sales and marketing CRM software in the USA to businesses. It offers businesses in the USA sales, HR, marketing, and CRM software solutions to streamline their operations and drive growth.
A free SEO course by HubSpot is worth considering. This course includes four lessons incorporating the following topics:
- Developing an SEO strategy that fits your business
- Scaling your link-building campaigns
- How to build and administer a guest blogging campaign
- How they do SEO at the HubSpot blog
They focus on building backlinks to increase organic traffic. After completing the lessons, you will be able to evaluate and enhance your website’s SEO with a new outlook from experts who know how to rank on Google.
Overall, it’s a free course from an industry leader that will take no more than two hours of your time. There is no reason why you wouldn’t want to take advantage of this.
6. The Blueprint Training
The Blueprint SEO training comprises 13 courses that contain over 150 videos covering all aspects of SEO, including keyword research, link building, on-site SEO, and content marketing, among others. Four of those courses are free, and therefore the rest are paid.
These courses are intended for businesses; therefore, the paid ones are slightly more expensive than some of the other sites we discussed earlier.
The Blueprint SEO course is not based on theory or fluff, but on practical, real-world knowledge gained from working with several of the largest brands on the web. Some of them receive countless visitors from Google every month.
They offer SEO training for things like:
- Agency sales
- Competitive analysis
- Content audit
- Keyword research
- Link acquisition
- On-page SEO
- Technical SEO
7. Coursera SEO Specialization
Coursera is a massive open online course(MOOC) founded in 2012 by Stanford University Computer Science Professors. It collaborates with the world’s top universities to offer online degree programs, making education more accessible and affordable for everyone.
But can these fellows help us out when it involves SEO?
Yes, indeed!
UC Davis created this SEO specialization.
It allows you to optimize the website content to ensure the best possible search engine ranking.
You will learn everything about Google Search and other search engine algorithms.
This specialization includes six courses:
- Introduction to Search Engine Optimization
- Search Engine Optimization Fundamentals
- Optimizing a Website for Search
- Advanced Search Engine Optimization Strategies
- Advanced Content and Social Tactics to Optimize SEO
- Website Optimization Client Report Project
For 1-3 hours a week, some courses last four weeks, while others last six weeks and require more study time.
Here’s what matters:
You can take the best possible advantage of the opportunity to take an online course from a prestigious American university to increase your SEO skills. Online courses simplify the process, making it easier to answer how hard it is to learn SEO with hands-on knowledge.
Conclusion
The primary significance of search engine optimization is that it enhances your website’s visibility. In contemporary business, visibility is everything if you want to go forward and lead your industry. People should be able to find you; this is not easy.
Choosing your SEO course is far from the last step in your marketing mission. If you don’t have time to go through every bit of knowledge the SEO books and courses provide, I recommend starting with a free course from Yoast Academy and then proceeding with the paid ones, such as Marketing Lad and SEMrush.
This will be an excellent beginning. A good online course is updated periodically to consider new trends, and it is continuously enhanced with new content based on user feedback.
