7 Best SEO courses [Updated 2025]

Search engine optimization (SEO) is a marketing channel that improves standards and website traffic. The more presence your web pages will have in SERPs, the more likely your website attract traffic and existing customers to your business.

Search engines like Google, Bing, Yahoo, etc, use algorithms, keywords, phrases, the hierarchical composition of a website, and the clarity of language to rank websites.

Businesses and individuals use SEO to maximize the visibility of their websites. Businesses frequently hire SEO, and enterprises use SEO assessment tests to hire better candidate specialists and execute such strategies to improve organic traffic.

To start with SEO, you need a basic foundation for the entire SEO process. We have compiled the best 7 SEO courses for beginners to understand SEO basics.

Do you know what it takes to become an SEO specialist?

Do you know what some key elements to keep in mind when becoming an SEO specialist are?

Here are the 7 best SEO courses

1. Marketing Lad SEO Course

If you’re searching for an SEO course to learn SEO fundamentals, then Marketing Lad’s SEO course is the best place to start!

The material is straightforward to follow, so the language is suitable for non-technical users.

At Marketing Lad, you will get a full-fledged SEO course; our industry experts will take live classes on SEO. Yes, we do not provide recorded sessions.

We explain how the SEO process can influence search engine algorithms like Google. Then, we introduce the three central SEO sub-processes: Technical SEO, On-Page SEO, and Off-Page SEO.

Feel like Marketing Lad SEO is excellent?

Me too!

But does one know that the platform also enables you to go a long way regarding SEO dominance?

That’s right!

Marketing Lad’s online course is here to show you several aspects of SEO.

The course covers topics like:

• Digital Funnels
• Keyword Research
• Content Generation
• On-page optimization
• Link Building
• Google My Business
• Google Sheets
• Google Search Console
• Google Analytics
• Website Auditing
• SEO Tools

2. SEMrush Academy

SEMrush is one of the leading players in the world of SEO. This SaaS company sells tools for SEO experts for online visibility and digital marketing. SEO is a massive part of this.

SEMrush Academy has SEO Fundamentals and Technical SEO courses that include everything you need to become an SEO expert. Top SEO experts like Greg Gifford and Bastian Grimm arrange these courses.

In SEMrush, you can also discover how to use the SEMrush toolkit for SEO specialists with the highest benefit. The most notable feature is that the courses are constantly updated as SEMrush frequently introduces new features, including Google Certification Practice Test Dumps.

SEMrush Academy offers a number of the most effective SEO courses out there.

Right now, there are around 20 courses explicitly focusing on SEO.

These courses cover things like:

• SEO toolkits
• Keyword research
• Site audits
• Link building
• SEO fundamentals
• Competitive analysis
• On-page and technical SEO

In addition to the teachings, they also offer several SEO certifications. You can appear in the exam, pass it, and get the certificate.  This is an excellent option for agencies, marketers, and aspiring SEOs. You can use these certifications to register to insured customers that you’re an expert in numerous fields of SEO.

The best part? All courses and exams SEMrush offers are 100% free, including the certifications.

3. Udemy

Udemy is one of the most popular platforms for learning something new, with online education as their specialty. It offers more than 100,000 online courses.

On Udemy, one can experience complete SEO training for a very low price.  Each course has ratings, and On Udemy, one can experience complete SEO training for an extremely low cost.  Each course has ratings and reviews, so you’ll be able to see what others have to say about their experience. It also tells you exactly what number of people have enrolled. 

Some popular SEO courses on Udemy include:

• Site Audits
• Link Building
• Keyword Research
• SEO for Local Business 
• SEO for WordPress

Buying a course from Udemy will give you full-time access and a course completion certificate.

Udemy also offers specialty courses for teams. If you wish for training for four or more people, check out Udemy for Business. This can be an excellent choice for those who run an office. You will get your whole team certified at the same time.

4. Yoast Academy

Yoast SEO is a search engine optimization plug-in for WordPress. The plugin has five million existing users and has been downloaded over 320 million times.

The software runs on more than 11 million sites and 15.4% of the topmost 1 million sites in the world. WordPress alone has gathered over five million downloads. It is more suitable for students who have no prior SEO knowledge. It initiates by describing the SEO fundamentals, including how the search engine works.

The course is divided into three main sections:

Introduction to SEO, Content SEO, Technical SEO, and bundles additionally. Some of the most well-liked SEO courses of Yoast include:

• SEO copywriting
• Multilingual SEO
• Structured data
• Site Architecture 
• Keyword research
• Content SEO
  
  Most of their courses are paid, but they also offer free training for beginners.

5. Hubspot SEO Crash Course

Hubspot is another name in the SEO industry that provides sales and marketing CRM software in the USA to businesses. It offers businesses in the USA sales, HR software USA, marketing, CRM software, and HR software solutions to streamline their operations and drive growth.

A free SEO course by HubSpot is worth considering. This course includes four lessons incorporating the following topics:

• Developing an SEO strategy  that fits your business
• Scaling your link-building campaigns
• How to build and administer a guest blogging campaign
• How they do SEO at HubSpot blog

They focus on how to build backlinks to increase organic traffic. After completing the lessons, you will be able to evaluate and enhance your website’s SEO with a new outlook from experts who know how to rank on Google.

Overall, it’s a free course from an industry leader that will take not more than two hours of your time. There is no reason why you wouldn’t want to take benefit of this.

6. The Blueprint Training

The blueprint SEO training has 13 courses that contain over 150 videos on all aspects of SEO, from keyword research,  link building, on-site SEO, content marketing, and so on. Four of those courses are free and therefore the rest are paid.

These courses are intended for businesses; therefore, the paid ones are a bit more costly than some of the other sites we discussed earlier.

Blueprint SEO course is not based on theory or fluff but on practical-world knowledge from working with several of the largest brands on the web. Some of them receive uncountable visitors from Google every month.

They offer SEO training for things like:

• Agency sales
• Competitive analysis
• Content audit
• Keyword research
• Link acquisition
• On-page SEO
• Technical SEO

7. Coursera SEO Specialization

Coursera is a massive open online course(MOOC) founded in 2012 by Standford University Computer Science Professors. It works with the world’s top universities to offer online degree programs, making education more attainable and affordable for everybody.

But can these fellows help us out when it involves SEO?

Yes, indeed!

UC Davis created this SEO specialization.

It allows you to optimize the website content to make sure you reach the fittest search engine ranking possible.

You will learn everything about Google Search and other search engine algorithms.

This specialization includes six courses:

• Introduction to Search Engine Optimization

• Search Engine Optimization Fundamentals
• Optimizing Website for Search
• Advanced Search Engine Optimization Strategies
• Advanced Content and Social Tactics to Optimize SEO
• Website Optimization Client Report Project

For 1-3 hours a week, some courses last for four weeks while others last for 6 weeks and demand more study time.

Here’s what matters:

You can take the best possible advantage of the opportunity to take an online course from a prestigious American university to increase your SEO skills, online courses simplify the process, making it easier to answer how hard it is to learn SEO with hands-on knowledge.

Conclusion

The significance of search engine optimization is primarily that it increases your website’s visibility. In contemporary business, visibility is everything if you want to go forward and lead your business. People should be able to find you; this is not easy.

Choosing your SEO course is far from the last step in your marketing mission. If you don’t have time to go through every bit of knowledge the SEO books/courses provide, I recommend you start with a free course from Yoast Academy and then go on with the paid ones like Marketing Lad and SEMrush!

This will be an excellent beginning. A good online course is updated periodically to consider new trends, and it is continuously enhanced with new content based on user feedback.