Search engine optimization (SEO) is a technique of improving the standard and quantity of website traffic to extend its visibility for relevant searches and place it at the top of a search engine’s results. The more perceptibility your web pages will have in search outcomes, the more likely you are to garner attention thereby attracting promising and existing customers to your business.
Search engines like Google, Bing, etc use algorithms, keywords, phrases, the hierarchical composition of a website, and the clarity of language to rank websites.
SEO is employed by businesses and individuals to maximize the visibility of their websites so the business will gain prominence. Businesses frequently hire SEO and enterprises use SEO assessment tests in hiring better candidates specialists to execute such strategies to heighten organic traffic. Organic traffic comes to a website naturally.
Do you know what it takes to become an SEO specialist?
Do you know what are some key elements to keep in mind for becoming an SEO specialist?
Here are the 7 best SEO courses available in 2023
1. Marketing Lad SEO course
The material is straightforward to follow and therefore the language is suitable for non-technical users.
At Marketing Lad, you will get a full-fledged SEO course, their industry experts are going to take live classes on SEO. Yes, they do not provide recorded sessions.
They start by explaining how the SEO process can influence search engine algorithms like Google and then introduce the three major SEO sub-processes: Technical SEO, On-Page SEO, and Off-Page SEO.
Feel like Marketing Lad SEO is amazing?
But does one know that the platform also enables you to go way long when it comes to SEO dominance?
Marketing Lad’s online course is here to show you several aspects of SEO.
The course covers topics like:
- Digital Funnels
- Keyword Research
- Content Generation
- On-page optimisation
- Off-page optimization
- Link Building
- Google My Business
- Google Sheets
- Google Search Console
- Google Analytics
- Website Auditing
2. SEMrush academy
SEMrush is one of the leading players in the world of SEO. This SaaS company sells tools for SEO specialists for online visibility and digital marketing. SEO is a huge part of this.
SEMrush academy has SEO Fundamentals and Technical SEO courses that include everything you need to become an SEO expert. These courses are arranged by top SEO experts like Greg Gifford and Bastian Grimm.
In SEMrush, you can also discover how to use the SEMrush toolkit for SEO specialists with the highest benefit. The most prominent feature is that the courses are constantly updated as SEMrush frequently introduces brand new features.
SEMrush Academy offers a number of the most effective SEO courses out there.
Right now, there are around 20 courses specifically focusing on SEO.
These courses cover things like:
- SEO toolkits
- Keyword research
- Site audits
- Link building
- SEO fundamentals
- Competitive analysis
- On-page and technical SEO
In addition to the teachings, they also offer several SEO certifications. You can appear in the exam, pass it, and get the certificate. This is an excellent option for agencies, marketers, and aspiring SEOs. You can use these certifications to register to insured customers that you’re an expert in numerous fields of SEO.
The best part? All courses and exams offered by SEMrush are 100% free, including the certifications.
Udemy is one of the most popular platforms for learning something new with online education as their speciality. It offers more than 100,000 online courses.
On Udemy, one can experience complete SEO training for a very low price. Each course has ratings and On Udemy, one can experience complete SEO training for an extremely low price. Each course has ratings and reviews, so you’ll be able to see what others have to say about their experience. It also tells you exactly what number of people have enrolled up to now.
Some popular SEO courses on Udemy include:
- Site Audits
- Link Building
- Keyword research
- SEO for local business
- SEO for WordPress
When you buy a course from Udemy, you will get full-time access thereto, and you will also receive a course completion certificate.
Udemy also makes a speciality of courses for teams. If you wish for training for four or more people, check out Udemy for Business. This can be a great choice for those of you who run an office. You will get your whole team certified at the same time.
4. Yoast Academy
Yoast SEO is a search engine optimization plug-in for WordPress. The plugin has five million existing users and has been downloaded over 320 million times. The software runs on more than 11 million sites and 15.4% of the topmost 1 million sites in the world. On WordPress alone, it has gathered over five million downloads.
It is more suitable for students who have no preceding SEO knowledge. It initiates by describing the SEO fundamentals, including how the search engine works.
The course is divided into three main sections: Introduction to SEO, Content SEO, technical SEO, and bundles additionally. Some most well-liked SEO courses of Yoast include:
- SEO copywriting
- Multilingual SEO
- Structured data
- Site Architecture
- Keyword research
- Content SEO
The majority of their courses are paid, but they offer free training for beginners as well.
5. Hubspot SEO crash course
Hubspot is another name in the SEO industry that provides sales and marketing CRM software to businesses.
A free SEO course by HubSpot is worth considering. This course includes four lessons incorporating the subsequent topics:
- Developing an SEO strategy that fits your business
- Scaling your link building campaigns
- How to build and administer a guest blogging campaign
- How they do SEO at HubSpot blog
They focus on how to build backlinks to increase organic traffic. After completing the lessons, you will be able to evaluate and enhance your website’s SEO with a new outlook from experts who know the way to rank on Google. Overall, it’s a free course from an industry leader that will take not more than two hours of your time. There is no reason why you wouldn’t want to take benefit of this.
6. The Blueprint Training
The blueprint SEO training has 13 courses that contain over 150 videos on all aspects of SEO, from keyword research, link building, on-site SEO, content marketing, and so on. Four of those courses are free and therefore the rest are paid.
These courses are intended for businesses, therefore the paid ones are a bit costly compared to some of the other sites we have discussed earlier.
Blueprint SEO course is not based on theory or fluff but on practical-world knowledge from working with several of the largest brands on the web. Some of them receive uncountable visitors from Google every month.
They offer SEO training for things like:
- Agency sales
- Competitive analysis
- Content audit
- Keyword research
- Link acquisition
- On-page SEO
- Technical SEO
7. Coursera SEO specialization
Coursera is a massive open online course(MOOC) founded in 2012 by Standford University Computer Science Professors. It works with the world’s top universities to offer online degree programs, making education more attainable and affordable for everybody.
But can these fellows help us out when it involves SEO?
This SEO specialization was created by UC Davis.
It allows you to optimize the website content to make sure you reach the fittest search engine ranking possible.
You will learn everything about Google Search as well as other search engine algorithms.
This specialization includes six courses:
- Introduction to Search Engine Optimization
- Search Engine Optimization Fundamentals
- Optimizing a Website for Search
- Advanced Search Engine Optimization Strategies
- Advanced Content and Social Tactics to Optimize SEO
- Website Optimization Client Report Project
For 1-3 hours a week, some of these courses last for four weeks while others last for 6 weeks and demand more study time.
Here’s what matters:
That you can take the best possible advantage of the opportunity to take an online course from a prestigious American university to increase your SEO skills.
The significance of search engine optimization is primarily the fact that it increases the visibility of your websites. In contemporary business, visibility is everything if you want to go forward to lead your business. People should be able to find you and this is not an easy task.
While choosing your SEO course is far from the last step in your marketing mission.
If you don’t have time to go through every bit of knowledge the SEO books/courses provide, then I would recommend you start with a free course from Yoast academy and then go on with the paid ones like Marketing Lad and SEMrush! This will be a very solid beginning. A good online course is updated periodically to take into account new trends, and it is continuously enhanced with new content based on feedback by the users.
Shahid Shahmiri is a digital marketer who helps online businesses grow with smart marketing tactics to improve sales and leads. He is passionate and driven to grow businesses online and is responsible for analyzing marketing, SEO, growth and managing promotional and media channels.