Last Updated on 21/08/2025
Joining the eCommerce market is necessary for every business owner today. An e-commerce platform offers all-in-one solutions to scale businesses and features numerous advanced marketing tools.
The comprehensive yet concise nature of eCommerce platforms enables businesses of all sizes to reach their target buyers effectively. With various pricing options, small enterprises can also join the trend of expanding their brands.
Whether you run a clothing company, an explainer video business, or another type of organization, this article can be helpful. Below, we’ve rounded up some tips on choosing the best eCommerce platform for your business. Before we delve into the details, let’s warm up first.
Shall we?
World’s Largest ECommerce Platforms
Online shopping has become more preferred over the past few years. Never in the history of eCommerce sales have they plummeted as much as they have in the past seven years, since 2014. The number grew from $1,336 billion to $4,280 billion in 2020.
Even with the pandemic, the eCommerce market is predicted to continue rising yearly. With a bright future ahead, it is a good idea for businesses to join the trend. Companies can consider partnering with an Amazon Marketing Agency proficient in launching effective advertising strategies and campaigns to maximize their online presence and reach a wider audience.
You may have heard of some popular eCommerce brands. To clarify, we’ve listed some of the largest e-commerce platforms, ranked by revenue, to help you identify the best options available. Note that the bigger the platform, the more challenging the competition.
1. Amazon ($386 billion)
2. JD.com ($114 billion)
3. Alibaba ($71 billion)
4. Suning.com ($38 billion)
5. Meituan ($17 billion)
However, regarding monthly visits, eBay is ranked second after Amazon, with 1.7 billion and 5.2 billion monthly visits, respectively. Zalando, Meituan, and Suning.com follow the order.
Furthermore, the most well-known websites in America that use eCommerce technologies are WooCommerce, Wix stores, and Shopify stores.
How to Choose the Best ECommerce Platforms for Your Business?
With today’s vast array of options, selecting the best e-commerce platform can be a challenging task. Your chosen platform must have fast, flexible, and responsive features to provide a seamless and delightful shopping experience.
When selecting an e-commerce platform, consider key factors such as security, growth support, costs, customer engagement, and customer service.
Tools like a customer satisfaction survey can help evaluate these areas effectively. Hiring a freelance e-commerce developer is a significant decision that ensures your site runs smoothly.
You might also explore the benefits of eCommerce outsourcing for a more streamlined approach. This involves delegating certain aspects of your eCommerce operations to specialized external teams or service providers.
In addition to platform costs, businesses should also consider the PIM cost, as a product information management system can significantly impact overall operational efficiency and expenses.
When hiring someone to manage these operations, consider leveraging a pre-employment assessment to ensure they are a good fit. This can enhance efficiency, reduce workload, and allow you to focus on core business strategies.
You should not stop there; you still need to consider other elements. Let’s dive deeper into the main discussions below. Keep scrolling!
1. Identify Your Business Type and Target Customers
Above anything else, you should identify your business type, whether you’re a B2B, B2C, B2B2C, or another type. Some platforms are more popular among B2B companies, while others are better suited for B2C. If you have a B2B company, research how to select a B2B eCommerce platform and choose one that aligns with your business needs and goals.
This applies equally to businesses in various sectors, such as e-commerce, software, real estate, and custom picture frames.
Furthermore, you should identify your target customers. Knowing their behaviors and habits increases your potential for success. You’ll know which platform they prefer, what payment methods they like, and so on.
Once you have developed a list of eCommerce platform options, narrow them down by considering your target customer’s preferences. This makes it easier for you to choose the best one.
2. Site Pricing and Payment Options
Before joining an eCommerce platform, check the plan pricing and payment options. Make sure the monthly or yearly pricing is within your budget allocation.
You need to compare one platform with another, just as you would use small business accounting for a startup. Choose one that resonates with your target audience and business size. Additionally, compare the features you receive for similar pricing.
For instance, Shopify, BigCommerce, and WooCommerce are platforms suitable for small to medium businesses. Meanwhile, for larger enterprises considering Magento, a reliable Magento development agency can provide the expertise needed for successful implementation, while Amazon is another option.
Moreover, one of the most important things to consider when choosing an eCommerce platform is the payment options. Buyers want a quick, easy, and secure transaction, and many prefer flexible methods, such as the option to use Shop Cash for added convenience and rewards.
Alternatively, you can explore different payment methods to determine which ones you need, and then make your final decision based on that.
Select an e-commerce platform that accommodates multiple payment methods. Integrating WooCommerce dynamic pricing and discounts enhances your platform’s appeal, enabling flexible pricing strategies for a broader customer base.
Additionally, an invoice generator app and plugin can significantly improve your e-commerce operations, making them faster, smoother, and more organized.
StudioSuits, a men’s clothing brand on Shopify, offers flexible payments via PayPal Express Checkout for quick, account-free transactions.
StudioSuits is a men’s clothing brand specializing in suits, jackets, and tailored pants for men. They prioritize customer convenience, offering a wide range of styles, including classic brown suits for every occasion.
It would be great if your eCommerce store supported buy now, pay later transactions. Along with the transaction methods, refund and shipping services should also be considered to provide a delightful shopping experience.
3. Platform Integration Capabilities
Integration capabilities are crucial for developing an exceptional shopping site. This benefits customers and you as a business owner or marketer.
Not all platforms offer comprehensive integrations. Generally, paid eCommerce platforms offer a wider range of plugins for various purposes, including WooCommerce integrations, which enable seamless integration with WordPress websites. However, you’ll likely get fewer options for joining a free eCommerce site.
Some primary plugins you should look for include accounting software, email marketing, payment and shipping, customer loyalty programs, and third-party marketing tools such as CRMs and ERPs.
Integrating reliable accounting software tools ensures accurate financial tracking, simplifies invoicing, and streamlines tax reporting—crucial for growing e-commerce businesses.
Others can help you improve your brand, such as a marketing plugin or a charity donation app. If you want to customize or expand these integrations further, it’s a smart move to hire a WooCommerce specialist who can tailor features to fit your store’s goals. The more you integrate, the easier it is to track store performance.
4. User Experience (UX) and Mobile Friendliness
User experience (UX) has become a leading factor in a business’s thriving. A site with excellent UX can expect a 200% increase in conversion rates. On the contrary, 90% of internet users will leave a website with bad design.
Create a well-designed representation of your brand. E-commerce platforms often offer free themes for users to select from. However, you can explore additional options in the paid category, such as the Sahara theme and other top Shopify themes.
Not to mention, your website performance on mobile devices must be fantastic. Optimize your site for mobile use to look great on every screen size. You can improve load speed, build a responsive navigation system, and create an intuitive user experience.
Many businesses turn to WordPress web development services to achieve this level of performance and flexibility across devices. You can also convert your website into a mobile app to increase customer trust and boost e-commerce sales.
Uncover more insights: Seamless & Engaging User Experience on B2C E-commerce Sites
5. Platform Security
Business owners must have a secure shopping site. The eCommerce platform you choose for selling military surplus should provide top-tier security, including securing payment and customer data.
Every shopping site has built-in protection, including SSL and secure data backups. However, if you require additional protection, consider looking for fraud and DDoS protection.
Extra layers of security systems prevent identity theft, phishing, and account theft. To further safeguard your online store, incorporating SCA security ensures that any vulnerabilities in open-source components are identified and resolved, reducing the risk of supply chain attacks.
These security measures work in conjunction with reliable data privacy software to create a comprehensive shield for your valuable information.
Moreover, Payment Card Industry (PCI) compliance is also a crucial security measure to consider. It provides a secure environment for credit card processing, ensuring that no personal identity information is leaked.
6. SEO Capabilities
SEO is a crucial factor in defining your store’s success. First, test which platforms appear more often on search engines. Partnering with a Shopify agency can further boost your visibility, as well-known eCommerce platforms like Shopify help you rank higher through organic search.
eCommerce platforms have different SEO built-ins depending on their system. A great site should allow you to customize metadata (tags and descriptions), titles, and image captions.
While building a brand’s online presence takes time, it is essential to refine your SEO strategy to outperform your competitors. Some platforms even allow you to install SEO plugins to help you make more accurate decisions.
7. Space for Omnichannel Marketing
Omnichannel marketing allows you to reach a broader audience in many ways. Choose the best headless ecommerce platforms that you can integrate with other marketing channels like social media and email.
Omnichannel marketing also enables you to nurture potential buyers in many ways. For example, you can provide valuable blog posts, social media content, and newsletters. In return, you can boost customer engagement, retention, conversion rates, and revenue.
Takeaway
As the future of the eCommerce market continues to shine, your business should also stand out. The above points can help you choose the best eCommerce platform for your business.
Consider your business size and target audience while choosing the most suitable site. Lastly, selecting an eCommerce platform that supports business scalability is also paramount.
With the right eCommerce platforms, you can provide an exceptional shopping experience for your customers. You can invest in paid plans to build the best shopping environment and garner more benefits in the long run.
P.S. Read our SEO Question and Answer Blog
